Social Influence, WOM and beyond: Future Trends in Digital Media
Seminar at the University of Zaragoza, 23-24 March 2017. GENERAL INFORMATION Within the framework of the research projects "Social commerce and its influence on customer value" and "Marketing of experiences for an integral and profitable management of customer relations" financed by the Ministry of Economy and Competitiveness, and within the research activities developed by the [...]
Multichannel Marketing: Recasting the customer experience
Seminar at the University of Zaragoza, May 20, 2016 GENERAL INFORMATION Within the framework of the research project "Multi-channel marketing, towards an integrated and profitable management of customer relations", financed by the Ramón Areces Foundation and developed by professors from the Generés research group (http://generes.unizar.es/), and in collaboration with the ACEDE Marketing Section, a seminar [...]
