Award for Best Marketing Research Article (2026 Edition)
The GENERES research group is very proud to share that the article "The role of customer experience dimensions in expanding customer–firm relationships: A customer expansion journey approach", written by group members F. Javier Sesé and Iguácel Melero-Polo and published in the Journal of Retailing, has received the Award for Best Marketing Research Article (2026 edition), [...]
6th International Workshop on Gamification and Motivational Technologies (GAMOTEC 2026)
The University of Zaragoza (Spain) and the GENERES research group (S54-23R) are proud to host this workshop for academic researchers and practitioners seeking to advance knowledge in the field of gamification, games and motivational technologies. The GAMOTEC 2026 workshop will be held online during December 15-17, 2026. Contributions can be presented in English and Spanish, [...]
Marketing for Healthy and Equitable Sustainability Transitions: Case Evidence from Food Systems
The University of Zaragoza and the Generés research group (S54_23R), affiliated with the Aragon Institute of Engineering Research (I3A), are pleased to organize this research seminar aimed at scholars and professionals interested in marketing, sustainability, and transitions toward healthier and more equitable systems. The seminar, entitled "Marketing for Healthy and Equitable Sustainability Transitions: Case Evidence from Food Systems," will be [...]
5th International Workshop on Gamification and Motivational Technologies (GAMOTEC 2025)
The University of Zaragoza (Spain) and the GENERES research group (S54-23R) are proud to host this workshop for academic researchers and practitioners seeking to advance knowledge in the field of gamification, games and motivational technologies. The GAMOTEC 2025 workshop will be held online during November 24-26, 2025. Contributions can be presented in English and Spanish, with specific sessions for each language. Participation [...]
Python Seminars
Choosing the right software for the different methodologies we use as researchers according to the objectives we have set ourselves is crucial if we want to act in the most powerful, flexible and efficient way. Python is a free software programming language that has undergone a great evolution and expansion, and is one of the [...]
4th International Workshop on Gamification and Motivational Technologies (GAMOTEC) 2024.
The University of Zaragoza (Spain) and the GENERES research group (S54_23R) are proud to host this workshop for academic researchers and practitioners seeking to advance knowledge in the field of gamification, games and motivational technologies. The GAMOTEC 2024 workshop will be held online during November 26-27, 2024. Contributions can be presented in English and [...]
