Seminar at the University of Zaragoza, May 20, 2016

GENERAL INFORMATION

Within the framework of the research project “Multi-channel marketing, towards an integrated and profitable management of customer relations”, financed by the Ramón Areces Foundation and developed by professors from the Generés research group (http://generes.unizar.es/), and in collaboration with the ACEDE Marketing Section, a seminar on multi-channel marketing will take place at the University of Zaragoza on 20 May 2016.

The seminar, entitled “Multichannel Marketing: Recasting the Customer Experience”, aims to provide a forum for debate on the new challenges and developments in the field of multichannel marketing that are occurring as a result of the introduction and popularization of new channels of purchase, communication and payment, and that have resulted in higher expectations of consumers to receive a consistent and satisfactory experience through all points of contact with the company.

The seminar will feature presentations of papers by professors from different national institutions, as well as three invited lectures on outstanding aspects of multi-channel marketing by three internationally renowned researchers:

  • Professor Scott A. Neslin, Dartmouth College (http://faculty.tuck.dartmouth.edu/scott-neslin/)
  • Professor Tammo H. A. Bijmolt, University of Groningen (http://www.rug.nl/staff/t.h.a.bijmolt/)
  • Professor Umut Konus, University of Amsterdam (http://www.uva.nl/en/about-the-uva/organisation/staff-members/content/k/o/u.konus/u.konus.html)

In addition to their respective talks, the three guest professors will offer comments on the papers presented and participate in a round table discussion on the new challenges of multi-channel marketing.

SEMINAR PROGRAMME

The preliminary programme can be consulted HERE.

INSCRIPTIONS

Registration for the seminar is now open. Registration is free of charge until full capacity is reached. The deadline for registration is 13 May 2016. In order to formalize the registration it is necessary to fill in the following WEB FORM .

KEY DATES SUMMARY>

Deadline for submission of papers: 28 March 2016 (submissions to imelero@unizar.es)

Communication of acceptance of works: 18 April 2016

Opening of registration: 25 April 2016

Registration deadline: 13 May 2016

Date and place of the seminar: 20 May 2016, Salón de Actos de la Facultad de Economía y Empresa (Gran Vía 2), Universidad de Zaragoza

MORE INFORMATION

For any doubt or consultation you can contact with F. Javier Sese (http://generes.unizar.es/es/miembros/sese-olivan-francisco-javier/)