Marketing Research Seminar
The Generés Group, with the help of the Project ECO 2014-54760, has organized two seminars during the academic year 2017-2018 in the Faculty of Economics and Business of the University of Zaragoza (Paradise Campus). 16 October 2017, from 11.00h to 14.00h: "Branded App Design and its Impact on Firm Value" and "How to Increase your Odds of Getting Published in JBR", taught by Professor Eric Boyd (James Madison University) 6 February 2018, from 10:00 to 11:30h: "A multilevel Understanding of the Customer Experience", taught by Professor Lia Patricio (University of Porto)
