CONTACT
Associate Professor at the University of Zaragoza. Her main lines of research focus on the study of family purchasing behaviour and tourism marketing.
Address: Faculty of Business and Public Management, Plaza Constitución s/n, 22001 HUESCA
Phone number: 3223
External phone: 97423937
E-mail: mjbarles@unizar.es
RESEARCH
Most relevant publications:
Mur Sangrá, M., Abella Garcés, S. y Barlés Arizón, M. J. (2020): “Pequeños eventos deportivos y su impacto en el turismo local: el caso de la prueba cicloturista La Quebrantahuesos”, Investigaciones Turísticas, Vol. 19, pp. 240-264.
Melania Mur Sangrá, Luis V. Casaló Ariño, Nuria Domeque Claver, Silvia Abella Garcés, María José Barlés Arizón, José Julián Escario Gracia, Helena Giné Abad, Ana M.ª Monclús Salamero y Ana M.ª Utrillas Acerete (2020): “Mejora en los comportamientos medioambientales a través del desarrollo de TFG/TFM centrados en ODS” Libro de actas del Congreso Internacional USATIC 2020. DOI: 10.26754/uz.978-84-18321-01-6
Barlés, M.J. (2020): “Marca, posicionamiento y comunicación, herramientas clave para el impulso del sector turístico en la crisis del COVID19 en: Turismo Post Covid19”, documento de trabajo de la AECIT.
Orús, C., Barlés, M. J., Belanche, D., Fraj, E. y Gurrea, R. (2016), “The effects of learner-generated videos for YouTube on learning outcomes and satisfaction”, Computers & Education , Vol. 95, 254-269.
Barlés, M.J., Fraj, E. y Martínez, E. (2013) “Purchase decision-making in the couple. Conflict-Solving Tactics”, International Journal of Business and Social Science, Vol. 4(6), 28-43.
Barlés, M.J., Fraj, E. y Martínez, E. (2013) “Family vacation decision making: The role of woman“, Journal of Travel & Tourism Marketing, Vol.30, 873-890.
Barlés, M.J. y Matute, J. (2012) “El papel de la mujer en la compra: una tipología del consumidor basada en las decisiones vacacionales”, Revista de Turismo y Patrimonio Cultural, Vol. 10(5), 543-551.
Barlés, M. J., Fraj, E. y Martínez, E. (2011) “El papel de la pareja en las decisiones vacacionales: Un estudio empírico“, Journal of Marketing Trends, pp.45-60.
Barlés, M.J., Fraj,E. y Matute, J. (2010) “Identification of the Profiles of Women Who Take Holiday Decisions”, Tourism Review, Vol.65 (1), 4-17.
TEACHING
Degree in ADE:
- Introduction to Marketing
- Introduction to Market Research
Degree in Physical Activity and Sport Sciences:
- The sports marketing oriented to the activities in nature
Subjects without teaching, with the right to an examination: Diploma in Business Administration:
- Commercial Address
- Marketing Strategies and Plans
- Market Research
Subjects taught academic year 2019-2020:
- Commercial decisions (Bachelor’s Degree in Business Administration)
- Introduction to Marketing (Bachelor’s Degree in Business Administration)
- Creation of Tourism Products (Master in Tourism Management and Planning)
- Supervisor of final projects for Bachelor’s Degrees and Masters
Subjects taught academic year 2020-2021:
- Market research (Bachelor’s Degree in Business Administration)
- Creation of Tourism Products (Master in Tourism Management and Planning)
- Supervisor of final projects for Bachelor’s Degrees and Masters
