The GENERES research group is very proud to share that the article “The role of customer experience dimensions in expanding customer–firm relationships: A customer expansion journey approach”, written by group members F. Javier Sesé and Iguácel Melero-Polo and published in the Journal of Retailing, has received the Award for Best Marketing Research Article (2026 edition), granted by the Spanish Association of Academic and Professional Marketing (AEMARK).
The award was presented during the 37th AEMARK International Marketing Conference, organised by the University of Málaga.
Congratulations to the authors, Lily (Xuehui) Gao, Iguácel Melero-Polo and F. Javier Sesé, on this recognition of their excellent work. And thank you to AEMARK and the organising committee for their commitment to marketing research.
