Activities

The Generés Group, with the help of the Project ECO 2014-54760, has organized two seminars during the academic year 2017-2018 in the Faculty of Economics and Business of the University of Zaragoza (Paradise Campus). 16 October 2017, from 11.00h to 14.00h: "Branded App Design and its Impact on Firm Value" and "How to Increase your Odds of Getting Published in JBR", taught by Professor Eric Boyd (James Madison University) 6 February 2018, from 10:00 to 11:30h: "A multilevel Understanding of the Customer Experience", taught by Professor Lia Patricio (University of Porto)

Seminar at the University of Zaragoza, 23-24 March 2017. GENERAL INFORMATION Within the framework of the research projects "Social commerce and its influence on customer value" and "Marketing of experiences for an integral and profitable management of customer relations" financed by the Ministry of Economy and Competitiveness, and within the research activities developed by the Generés group, a seminar will be held on social influence in digital media which will take place on 23 and 24 March 2017 at the University of Zaragoza. The seminar, entitled "Social Influence, WOM and beyond: future trends in digital media", aims to provide a forum [...]

Seminar at the University of Zaragoza, May 20, 2016 GENERAL INFORMATION Within the framework of the research project "Multi-channel marketing, towards an integrated and profitable management of customer relations", financed by the Ramón Areces Foundation and developed by professors from the Generés research group (http://generes.unizar.es/), and in collaboration with the ACEDE Marketing Section, a seminar on multi-channel marketing will take place at the University of Zaragoza on 20 May 2016. The seminar, entitled "Multichannel Marketing: Recasting the Customer Experience", aims to provide a forum for debate on the new challenges and developments in the field of multichannel marketing that are occurring [...]