2nd International Workshop on Gamification and Motivational Technologies (GAMOTEC 2022)
The University of Zaragoza and the GENERES research group are proud to host the 2nd International Workshop on Gamification and Motivational Technologies (GAMOTEC 2022) for academic researchers and practitioners seeking to advance knowledge in the field of gamification and motivational technologies. The GAMOTEC 2022 workshop will be held online, September 5-6 2022, and participation [...]
I Virtual International Workshop
I Virtual International Workshop "Smart service innovation along the customer journey in the new era of technology."On May 31, the I International Workshop entitled "Innovation in smart services along the customer journey in the new era of technology" was held, organized by the Generés Group, the University of Zaragoza, the University of Oporto and the [...]
I International Workshop CTCEX 2021 (7th and 8th October 2021)
This year we invite you to participate in the I International Workshop on Current Trends in Customer Experience in the Retail and Services Industries (CTCEX 2021), which will be held online on October 7 and 8, 2021 and will be free for all attendees. This workshop is organized by the University of Zaragoza and [...]
International Workshop on Gamification and Motivational Technologies (GAMOTEC 2021)
On September 7 and 8, 2021, the International Workshop on Gamification and Motivational Technologies (GAMOTEC 2021) will be held. This workshop is organized by the University of Zaragoza and the Generés Research Group, addressing all those researchers interested in research on Gamification and Motivational Technologies. Due to the current health situation, it will be [...]
Research Seminar September 27, 2019
11:30-12:30. Pablo de Andrés (UAM y ECGI). The gender gap and bank credit access 13:00-14:00. Álvaro Rezola (UAM). New ways to set data up for research. The case of crowdfunding (platforms and blockchain) Viernes 27 de septiembre de 2019 Sala de Juntas de Biblioteca Colaboran: Ministerio de Economía y Empresa, proyecto ECO2017-85451-R Gobierno de [...]
Marketing Research Seminar
The Generés Group, with the help of the Project ECO 2014-54760, has organized two seminars during the academic year 2017-2018 in the Faculty of Economics and Business of the University of Zaragoza (Paradise Campus). 16 October 2017, from 11.00h to 14.00h: "Branded App Design and its Impact on Firm Value" and "How to Increase your [...]
