Multichannel Marketing: Recasting the customer experience
Seminar at the University of Zaragoza, May 20, 2016 GENERAL INFORMATION Within the framework of the research project "Multi-channel marketing, towards an integrated and profitable management of customer relations", financed by the Ramón Areces Foundation and developed by professors from the Generés research group (http://generes.unizar.es/), and in collaboration with the ACEDE Marketing Section, a seminar on multi-channel marketing will take place at the University of Zaragoza on 20 May 2016. The seminar, entitled "Multichannel Marketing: Recasting the Customer Experience", aims to provide a forum for debate on the new challenges and developments in the field of multichannel marketing that are occurring [...]
