Latest R&D projects
“Experience marketing for comprehensive and profitable customer relationship management”
ECO2014-54760
Principal Investigators:
Yolanda Polo Redondo y Javier Sesé
Principal Investigators:
Yolanda Polo Redondo y Javier Sesé
Coming soon
“Strategies for innovation and entrepreneurship in the new economic and institutional environment”
ECO2014-53904-R
Principal Investigator:
Juan Pablo Maicas
Principal Investigator:
Juan Pablo Maicas
Coming soon
“Internal and External Brand Management from a Marketing Perspective. A Study Applied to Service Sectors”
ECO2013-41257-P
Principal Investigator:
Eva Martínez
Principal Investigator:
Eva Martínez
Coming soon
“Strategies for innovation and value creation in companies”, awarded by the Ministry of Science and Innovation
ECO2011-22947
Principal Investigator:
Jaime Gómez Villascuerna
Principal Investigator:
Jaime Gómez Villascuerna
Coming soon
“Towards a relationship management model: integrating transactional and non-transactional behaviours to explain customer value”, awarded by the Ministry of Science and Innovation
ECO2011-23027
Principal Investigator:
Yolanda Polo Redondo
Principal Investigator:
Yolanda Polo Redondo
Coming soon
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