José Miguel Pina Pérez

RESEARCH

Main publications:

Bravo, R., Pina, J.M. & Tirado, B. (2024), “Redefining brand identity and internal communications in turbulent times: The case of Banco Sabadell”, Journal of Brand Management, 1-15.

Pina, J. M. (2024), “Public Opinion in Conflict Situations: A Sentiment Analysis of Tweets About Russia During the War on Ukraine”, Defence and Peace Economics, 1-15.

Bravo, R.; Catalán, S., & Pina, J.M. (2023), “The impact of gamified loyalty programmes on customer engagement behaviours. A hotel industry application”, Journal of Hospitality and Tourism Technology, 1757-9880, 1-16.

Fandos-Herrera, C., Herrando, C., Jiménez Martínez, J., & Pina, J.M. (2023), “Discuss to learn: A student-focused learning strategy”, Education + Training, 65(5), 697-710.

Fandos-Herrera, C., Jiménez-Martínez, J., Orús, C., Pérez-Rueda, A., & Pina, J.M. (2023), “The Influence of Personality on Learning Outcomes and Attitudes: The Case of Discussants in the Classroom”, International Journal of Management Education, 21, 00754.

Pina, J.M. (2022), “Análisis de las comunicaciones en Twitter de las Fuerzas Armadas y Cuerpos de Seguridad: Un modelo empírico”, Profesional de la Información, 31(4), 1- 14.

Bravo, R., Catalán, S. & Pina, J.M. (2021), “Understanding how customers engage with social tourism websites”, Journal of Hospitality and Tourism Technology, 12(1), 141-154.

Bravo, R., Pina, J.M., & Tirado, B. (2021), “Effects of Internal Brand Knowledge Dissemination on the Employee”, International Journal of Bank Marketing, 39(7), 1273-1291.

Bravo, R., Catalán, S. & Pina, J.M. (2021), “Gamification in tourism and hospitality review platforms: How to R.A.M.P. up users motivation to create content”, International Journal of Hospitality Management, 99.

Bravo, R.; Catalán, S. & Pina, J.M. (2020), “Intergenerational differences in customer engagement behaviours: An analysis of social tourism websites”, International Journal of Tourism Research, 22 (2), 182-191.

Pina, J.M. (2019), “Types of marketing: fad or a necessity?”, European Business Review, 31 (6), 910-925.

Bravo, R.; Martínez, E. & Pina, J.M. (2019), “Effects of Customer Perceptions in Multichannel Retail Banking”, International Journal of Bank Marketing, 37 (5), 1253-1274.

Martinez, E., & Pina, J. M. (2019). “Effects of service experience on customer responses to a hotel chain”, International Journal of Contemporary Hospitality Management, 31(1), 389-405.

Bravo, R., Catalán, S., & Pina, J. M. (2019). “Analysing teamwork in higher education: An empirical study on the antecedents and consequences of team cohesiveness”, Studies in Higher Education, 44(7), 1153-1165.

Bordonaba, V. y Pina, J.M. (2018), “Students’ Experience with Online Simulation Games: From Computer Anxiety to Satisfaction”, Interacting with Computers, 30 (2), 162-171.

Bravo, R., Martínez, E y Pina, J.M. (2018) “Effects of service experience on customer responses to a hotel chain”, International Journal of Contemporary Hospitality Management, Vol. 24, 25-34

Bordonaba, V. y Pina, J.M. (2018), “Students’ Experience with Online Simulation Games: From Computer Anxiety to Satisfaction”, Interacting with Computers, Vol. 30(2), 162-171.

Bravo, R., Catalán, S y Pina, J.M. (2018) “Analysing Teamwork in Higher Education: An Empirical Study on the Antecedents and Consequences of Team Cohesiveness”, Studies in Higher Education, 1-13

Fandos-Herrera, C., Jiménez-Martínez, J., Orús, C. y Pina, J.M. (2017), “Introducing the Discussant Role to Stimulate Debate in the Classroom”, Studies in Higher Education, 1-17.

Bravo, R., Matute, J. y Pina, J.M. (2017) “Corporate identity management and employees´responses”, Journal of Strategic Marketing , Vol. 25 (1), 1-13.

Bravo, R., Matute, J. y Pina, J.M. (2017) “Gestión de la identidad corporativa. Evidencias en el sector bancario”, Revista de Ciencias Sociales , Vol. 22 (2), 49-62.

Bravo, R., Matute, J. y Pina, J.M. (2016) “Corporate identity management in the banking sector: effects on employees´ identification, identity attractiveness and job satisfaction”, Service Business , Vol. 10, 687-714.

Dall´Olmo, F., Pina, J.M. y Bravo, R. (2015) “The role of perceived value in vertical brand extensions of luxury and prestige brands”, Journal of Marketing Management , Vol.31 (7/8), 881-913.

Dall´Olmo, F., Pina, J.M. y Bravo, R. (2015) “La gestión de la identidad corporativa en la Universidad: análisis y consecuencias desde la perspectiva del profesorado”, Revista Europea de Dirección y Economía de la Empresa , Vol. 24, 25-34.

Dall´Olmo, F., Pina, J.M. y Bravo, R. (2013) “Downscale extensions: consumer evaluation and feedback effects”, Journal of Business Research, Vol. 66(2), 196-206.

Pina, J.M. (2013). Curiosidades del marketing. Qué nos revelan las investigaciones de mercado más recientes. Madrid: Ediciones Pirámide (Libros de marketing.)

Bravo, R., de Chernatony, L., Matute, J. y Pina, J.M. (2013) “Projecting banks ’ identities through corporate websites: A comparative analysis of Spain and the United Kingdom“, Journal of Brand Management, Vol. 20(7), 533-557.

Pina, J.M., Dall’Olmo Riley, F. y Lomax, W. (2012), “Generalizing Spillover Effects of Goods and Services Brand Extensions: A Meta-Analysis Approach”, Journal of Business Research, Vol. 66(9), 1411-1419.

Bravo, R.; Hem, L.E. y Pina, J.M. (2012), “From online to offline through brand extensions and alliances”,International Journal of E-Business Research, Vol. 8 (1), 17-34.

Bravo, R.; Matute, J. y Pina, J.M. (2012), “Corporate Social Responsibility as a Vehicle to Reveal the Corporate Identity: a Study Focused on the Websites of Spanish Financial Entities”,Journal of Business Ethics, Vol. 107 (2), 129-146.

Bravo, R.; Matute, J. y Pina, J.M. (2012),“Communicating Spanish Banks’ Identity: the Role of Websites”, Online Information Review, Vol. 36 (5), 675-697.

Bravo, R., Matute, J. y Pina, J.M. (2012), “Análisis de la Información sobre Identidad Visual y Comunicación Corporativa en los Sitios Web: un Estudio sobre los Bancos y Cajas de Ahorros en España“, Information Research-An International Electronic Journal, Vol. 17, 2.

Bravo, R., Matute, J. y Pina, J.M. (2011), “Efectos de la Imagen Corporativa en el Comportamiento del Consumidor. Un Estudio Aplicado a la Banca Comercial”,INNOVAR.Revista de Ciencias Administrativas y Sociales, Vol. 21(40) 35-51.

Martínez, E. y Pina, J.M. (2010), “Consumer Responses to Brand Extensions: A Comprehensive Model”, European Journal of Marketing, Vol. 44, 7/8, 1182-1205.

Pina, J.M.; Iversen, N.M. y Martínez, E. (2010), “Feedback Effects of Brand Extensions on the Brand Image of Global Brands: A Comparison between Spain and Norway”, Journal of Marketing Management, vol. 26, 9, 943-966.

Bravo, R.; Montaner, T. y Pina, J.M. (2010), “Corporate Brand Image in Retail Banking. Development and Validation of a Scale”, Service Industries Journal, Vol. 30(8), 1199-1218.

Bravo, R.; Matute, J. y Pina, J.M. (2010), “Las Asociaciones de Imagen como Determinantes de la Satisfacción en el Sector Bancario Español“, CEDE, Nº 43, 9-36.

Bravo, R., Montaner, T. y Pina, J.M. (2009),“The Role of Bank Image for Customers versus Non-Customers”, International Journal of Bank Marketing, Vol. 27, 4, 315-334.

Bravo, R., Montaner, T. y Pina, J.M. (2009), “La Imagen Corporativa de la Banca Comercial. Diferencias entre Segmentos de Consumidores“,Universia Business Review, Vol. 1(21) 66-83.

Martínez, E.; Montaner, T. y Pina, J.M. (2009),“Brand Extension Feedback: The Role of Advertising”, Journal of Business Research, Vol. 62(3), 305-313.

Martínez, E. y Pina, J.M. (2009), “Modeling the Brand Extensions’ Influence on Brand Image”, Journal of Business Research, Vol. 62 (1), 50-60.

Buil, I.; Martínez, E. y Pina, J.M. (2008), “Extensiones de Marca en Bienes y Servicios: Evaluación y Efectos sobre la Imagen de Marca”, Revista Española de Investigación de Marketing ESIC, Vol. 12 (2), 25-43.

Martínez, E.; Pina, J.M. y de Chernatony, L. (2008), “Influencia de la Estrategia de Extensión de Marca en la Imagen de Marcas Globales: Un Análisis Aplicado a los Mercados Inglés y Español”, Cuadernos de Economía y Dirección de la Empresa, Vol. 36, 77-112.

Buil, I.; Martínez, E. y Pina, J.M. (2008),“Un Modelo de Evaluación de las Extensiones de Marca de Productos y de Servicios”, Revista Europea de Dirección y Economía de la Empresa, Vol. 17 (1), 167-185.

Martínez, E.; Montaner, T. y Pina, J.M. (2007), “Estrategia de Promoción e Imagen de Marca: Influencia del Tipo de Promoción, de la Notoriedad de la Marca y de la Congruencia de Beneficios”, Revista Española de Investigación de Marketing ESIC, Vol. 11 (1), 27-52.

Pina, J.M.; Martínez, E.; de Chernatony, L. y Drury, S. (2006),“The Effect of Service Brand Extensions on Corporate Image: An Empirical Model”, European Journal of Marketing, Vol. 40 (1/2), 174-197.

Martínez, E. y Pina, J.M. (2005), “Influence of Corporate Image on Brand Extensions: A Model Applied to the Service Sector”, Journal of Marketing Communications, Vol. 11 (4), 263-281.

TEACHING

Professor José M. Pina belongs to the Interdisciplinary Group for Teaching Innovation (GIDID), which is involved in the application of ICT to teaching.

Grade Subjects:

Degree in Business Administration and Management:

• Principles of Marketing
• Introduction to Marketing Research (Spanish and English)

Economics Degree:

• Marketing Management

Postgraduate Subjects:

Master’s Degree in Management, Strategy and Marketing:

• Brand Management in Organizations