Julia Marchán

RESEARCH

Academic articles

Bitrián, P., Catalán, S. and Marchan, J. (2022). Boosting Brand Engagement and Loyalty through Gamified Loyalty Programmes. UCJC Business and Society Review, Vol. 193, No. 4, pp. 144-181. DOI: 10.3232/UBR.2022.V19.N4.04. JCR Impact Factor 2022: 0.3; Q4 Business

Catalán, S., and Marchan, J. (2024). Fostering customer engagement behaviour with gamified loyalty programmes: a study from the “value get, value give” perspective. Revista Galega de Economía, 33(3), 9593. https://doi.org/10.15304/rge.33.3.9593 SJR 2024: 0.201; Q4 Marketing

TEACHING

Academic Year 2022/2023

Degree in Business Administration (GADE):

• Introduction to Market Research
• Marketing Management I
• Marketing Management II

Academic Year 2021/2022

Degree in Business Administration (GADE):

• Marketing Management I

Academic Year 2020/2021

Double degree Law/Business Administration (DADE):

• Marketing Management I