CONTACT
Cristina Farjas
PhD student at the University of Zaragoza in the Department of Marketing Management and Market Research at the Faculty of Economics and Business.
His research focuses on analyzing how Artificial Intelligence transforms the consumer experience and exploring its application from a responsible, ethical, and sustainable perspective. He has published his research in The Service Industries Journal. His work has been presented at major international conferences such as The Annual Conference of the European Marketing Academy, The AMA Winter Academic Conference, AEMARK, and ACEDE.
Address: Facultad de Economía y Empresa. Campus Paraíso. Gran Vía, 2. CP: 50005, Zaragoza
Email: cfarjas@unizar.es
RESEARCH
Most relevant publications:
Farjas, C., Herrando, C., & Melero-Polo, I. (2025). Customer experience and chatbots disruption: current landscape and research needs. The Service Industries Journal, 1–34. https://doi.org/10.1080/02642069.2025.2575165
TEACHING
She has taught on the Business Administration and Management Degree course at the University of Zaragoza.
