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Publicaciones más relevantes de los últimos años

2019

Does privacy assurance on social commerce sites matter to millennials?

Wang, Y., Herrando, C. (2019) International Journal of Information Management, Vol. 44, 164-177

Sustainability and business outcomes in the context of SMEs: comparing family firms vs non-family firms

Cambra, J., Melero, I., López, M.E. y Vázquez, R. (2019) Sustainability, Vol. 10 (11), 4080.

Tell me your age and I tell you what you trust: the moderating effect of generations

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2019) Internet Research, https://doi.org/10.1108/IntR-03-2017-0135

2018

Customer value co-creation over the relationship life cycle

Cambra, J., Melero, I. y Sese, F. J. (2018) Journal of Service Theory and Practice , Vol. 28(3), 336-355

How extroversion affects student attitude toward the combined use of a wiki and video recording of group presentations

Fraj, E., Lucia, L. y Pérez, R. (2018) Computers & Education ,Vol. 119, 31-43.

Entrepreneurs and innovation: The contingent role of institutional factors

Fuentelsaz, L., Maicas, J. P. y Montero, J. (2018) International Small Business Journal: Researching Entrepreneurship , 1-26

Can social support alleviate stress while shopping in crowded retail environments?

Lucia, L., Pérez, R. y Polo, Y. (2018) Journal of Business Research, Vol. 90, 141-150

Don’t believe strangers: Online consumer reviews and the role of social psychological distance

Hernández, B. (2018) Information & Management, Vol. 55(1), 31-50

2017

The influence of flow on learning outcomes: An empirical study on the use of clickers

Buil, I.; Catalán, S. y Martínez, E. (2017) British Journal of Educational Technology, DOI: 10.1111/bjet.12561

Customer-Firm Interactions and the Path to Profitability: A Chain-of-Effects Model

Cambra, J., Melero, I., Sese, F. J. y van Doorn, J. (2017) Journal of Service Research, Vol. 21(2), 201-218

Do strategic groups explain differences in multimarket competition spillovers?

Gómez, J., Orcos, R. y Palomas, S. (2017) Strategic Organization, Vol. 15(3), 367-389

Management for sustainable development and its impact on firm value in the SME context: Does size matter?

López, M.E., Melero, I. y Sesé, F.J. (2017) Business Strategy and the Environment, Vol. 26(7), 985-999

Does specific CSR training for managers impact shareholder value? Implications for education in sustainable development

López, M.E., Melero, I. y Sesé, F.J. (2017) Corporate Social Responsibility and Environmental Management, Vol. 24(5), 435-448

Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability

Petersen, J. A., Kumar, V., Polo, Y. y Sesé, F. J. (2017) Journal of the Academy of Marketing Science, 1-24

Social influence in the adoption of a B2B loyalty program: The role of elite status members

Viswanathan, V., Sese, F. J. y Krafft, M. (2017) International Journal of Research in Marketing ,Vol. 34(4), 901-918

2016

Do Clickers Enhance Learning? A Control-Value Theory Approach

Buil, I.; Catalán, S. y Martínez, E. (2016) Computers & Education, Vol. 103, 170-182

From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry

Buil, I., Martínez, E. y Matute, J. (2016) Tourism Management, Vol. 57, 256-271

Are multichannel customers really more valuable? An analysis of banking services

Cambra J., Kamakura, W. A., Melero, I., y Sesé, F. J. (2016) International Journal of Research in Marketing , Vol. 33(1), 208-212

Interdependencies in the intrafirm diffusion of technological innovations: confronting the rational and social accounts of diffusion

Fuentelsaz, L., Gómez, J., Palomas, S. (2016) Research Policy , Vol. 45(5), 951-963

The role of industry dynamics in the persistence of first mover advantages

Gomez, J. , Lanzolla, G. y Maicas, J. P. (2016) Long Range Planning , Vol. 49(2), 265-281

Competitors´ strategic heterogeneity and firm performance

Gómez, J., Orcos, R. y Palomas, S. (2016) Long Range Planning , Vol. 49(1), 145-163

Complementary IT resources for enabling technological opportunism

Lucia, L., Bordonaba, V., Polo, Y. y Grünhagen, M. (2016) Information & Management , Vol. 53 (5), 654-667

The effects of learner-generated videos for YouTube on learning outcomes and satisfaction

Orús, C., Barlés, M. J., Belanche, D., Fraj, E. y Gurrea, R. (2016) Computers & Education , Vol. 95, 254-269

2015

Managing Complaints to Improve Customer Profitability

Cambra, J.; Melero, I. y Sese, F. J. (2015) Journal of Retailing Vol. 91 (1), 109-124

The role of perceived value in vertical brand extensions of luxury and prestige brands

Dall´Olmo, F., Pina, J.M. y Bravo, R. (2015) Journal of Marketing Management, Vol. 31 (7/8), 881-913

Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success

Fraj, E., Matute, J. y Melero, I. (2015) Tourism Management, Vol.46, 30-42

Incumbents, Technological Change and Institutions: How the Value of Complementary Resources Varies across Markets

Fuentelsaz, L., Garrido, E. y Maicas, J.P. (2015) Strategic Management Journal, Vol. 36(12), 1778-1801

Strategic Approach to Network Value in Network Industries

Fuentelsaz, L.; Garrido, E. y Maícas, J.P. (2015) Journal of Management, Vol. 41(3), 864-892

Enemies of cloud services usage: inertia and switching costs

Lucia, L., Pérez, R. y Polo, Y. (2015) Service Business, Vol. 10(2), 447-467

2014

The online purchase as a context for co-creating experiences: drivers of and consequences for customer behavior

Blasco, L., Hernández, B. y Jiménez, J. (2014) Internet Research,Vol. 24(3), 393-412

Technological opportunism effects on IT adoption, intra-firm diffusion and performance: evidence from the U.S. and Spain

Bordonaba, V., Grünhagen, M., Lucia, L. y Polo, Y. (2014) Journal of Business Research, Vol.67, 1178-1188

The firm’s continuance intentions to use inter-organizational ICTs: The influence of contingency factors and perceptions

Hernández, B. , Serrano, C., Gómez, F. (2014) Information & Management , Vol. 51 (6), 747-761

2013

Examining the Role of Advertising and Sales Promotion in Brand Equity

Buil, I., de Chernatony, L. y Martínez, E. (2013) Journal of Business Research, Vol. 66(1), 115-122

Factors influencing consumer evaluations of gift promotions

Buil, I., de Chernatony, L. y Montanter, T. (2013) European Journal of Marketing, Vol.47 (3/4), 574-595

Downscale extensions: consumer evaluation and feedback effects

Dall´Olmo, F.; Pina, J.M. y Bravo, R. (2013) Journal of Business Research, Vol. 66(2), 196-206

Listen to the market: do its complexity and signals make companies more innovative?

Pérez-Luño, A. y Cambra, J. (2013) Technovation, Vol. 33, 180-192

Strengthening Customer Relationships: What Factors Influence Customers to Migrate to Contracts?

Polo, Y. y Sesé, J. (2013) Journal of Service Research, Vol. 16(2), 138-154

Brand orientation and Brand Values in Retail Banking

Wallace, E., Buil, I. y de Chernatony, L. (2013) Journal of Marketing Management, Vol.29 (9-10), 1007-1029

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