María José Martín de Hoyos

INVESTIGACIÓN

Publicaciones más relevantes:

Calahorra-Candao, G., Herrando, C., Martín-De Hoyos, M.J. (2023). Affective Interaction with Technology: The Role of Virtual Assistants in Interactive Marketing. CL En: The Palgrave Handbook of Interactive Marketing. DOI : 10.1007/978-3-031-14961-0.

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J., Asakawa, K., Yana, K. (2017). “The role of active and passive s-WOM: Does participation affect e-Loyalty?” CL En: Trespalacios

J.A., Vázquez, R., Estrada, E., Gónzalez, C., Marketing Insights: La respuesta del comercio a las tendencias de comportamiento social del consumidor, pp. 17-31. KRK Ediciones: Oviedo, España.

Calahorra-Candao, G., & Martín-de Hoyos, M. J. (2024). The effect of anthropomorphism of virtual voice assistants on perceived safety as an antecedent to voice shopping. Computers in Human Behavior, 153, 108124. JCR Impact factor 2023: 9, Q1 Psychology, Experimental (3/99); Q1 Psychology, Multidisciplinary (9/219). PRIMER DECIL.

Fehrenbach, D., Herrando, C., & Martín-De Hoyos, M. J. (2024). Co-Creation with AI in B2B Markets: A Systematic Literature Review. Sustainability, 16(18), 8009. JCR Impact factor 2023: 3,3, Q2 Environmental Studies (66/182).

Calahorra-Candao, G., & Martín-de Hoyos, M. J. (2024). From Typing to Talking: Unveiling AI’s Role in the Evolution of Voice Assistant Integration in Online Shopping. Information, 15(4), 202. JCR Impact factor 2023: 2.4, Q3 Computer Science, Information Systems (126/250).

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, Asakawa, K., Yana, K. (2023). Emotional responses in online social interactions: the mediating role of flow. Asia Pacific Journal of Marketing and Logistics, 35(7), 1599-1617. JCR Impact factor: 3.9, Q2 Business (103/154).

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M. J., & Constantinides, E. (2022). Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study. Journal of Retailing and Consumer Services, 67, 102973. JCR Impact factor: 10.4, Q1 Business (19/154).

Herrando, C., Martín-De Hoyos, M.J. (2022). Influencer endorsement posts and their effects on advertising attitudes and purchase intentions. International Journal of Consumer Studies, 46(6), pp. 2288-2299. JCR Impact factor: 9.9, Q1 Business (24/154).

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2021). The Mediated Effect of Social Presence on Social Commerce WOM Behavior. Information, 12(12), 498. Scopus Impact factor: 4.20. SJR Impact factor 2021: 0.62, Q2 Information Systems. JCR 2022: 3.1.

Pérez-López, R., Gurrea, R., Herrando, C., Martín-De Hoyos, M.J., Bordonaba, V., Utrillas, A. (2020). The generation of student engagement as a cognition-affect-behaviour process in a Twitter learning experience. Australasian Journal of Educational Technology, 36(3), 132-146.  JCR Impact factor: 3.067, Q2 Education & Educational Research (76/264).

Herrando, C., Jiménez-Martínez, J.y Martín-De Hoyos M. J. (2020). Boosting purchase intention and online participation through passion. International Journal of Informatics and Information Systems, 3(3), 136-145.

Calahorra, G. y Martín-De Hoyos M.J. (2020).“Analysis of emotions in the hotel destination choice: using a valence and arousal affective space”, International Journal of Business & Management Studies, Volume 01; Issue nº 01, pp. 69-82.

Pérez-López, R., Gurrea-Sarasa, R., Herrando, C., Martín-De Hoyos, M.J., Bordonaba-Juste, V., Utrillas Acerete, A. (2020). «The generation of student engagement as a cognition-affectbehaviour process in a Twitter learning experience”, Australasian Journal of Educational Technology, 36(3) pp. 132-146.

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2019). “Tell me your age and I tell you what you trust: the moderating effect of generations“, Internet Research, https://doi.org/10.1108/IntR-03-2017-0135, Volume 29; nº 4; pp. 799-817

Herrando, C., Jiménez, J., Martín, M.J. (2019). “Social Commerce users’ optimal experience: stimuli, response and culture”, Journal of Electronic Commerce Research, 20 (4), pp. 199-218.

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2018). “Surfing or flowing? How to retain e-Customers on the Internet, Spanish Journal of Marketing – ESIC, Vol. 22(1), 2-21.

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2018). “The state of flow in social commerce: The importance of flow consciousness, International Journal of Electronic Marketing and Retailing, 9(4), 320-343.

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2018). “From sPassion to sWOM: The role of flow“, Online Information Review, 42(2), 191-204.

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2017). “Passion at first sight: How to engage users in social commerce contexts”, Electronic Commerce Research, Vol. 17(4), 701-720.

Bravo, R., Lucia, L. y Martín, M.J. (2016) “Processes and outcomes in student teamwork. An empirical study in a Marketing Subject”, Studies in Higher Education, Vol. 41(2), 302-320.

Bravo, R., Lucia, L. y Martín, M.J. (2013) “Assessing a web library program for information literacy learning”, Reference Services Review, vol. 41(4), pp.623-638.

Hernández, B., Jiménez, J. y Martín, M.J. (2011), “Age, Gender and Income: Do they Really Moderate Online Shopping Behavior?”, Online Information Review, Vol. 35 (1), 113-133.

Hernández, B., Jiménez, J. y Martín, M.J. (2010), “The Influence of Website Quality on its traffic rank. The Case of e-Banking in Spain”, Information Research, Vol.15 (2), paper 429.

Hernández, B., Jiménez, J. y Martín, M.J. (2010), “Customer Behavior in Electronic Commerce: The Moderating Effect of e-Purchasing Experience”, Journal of Business Research Vol. 63 (9-10), 964-971.

Hernández, B., Jiménez, J., y Martín, M.J. (2010), “Business management software in high-tech firms: The case of the IT services sector”, Journal of Business and Industrial Marketing, Vol. 25, (2), 132-146.

Hernández, B., Jiménez, J. y Martín, M.J. (2009), “Key Website Factors in e-Business Strategy”, International Journal of Information Management, Vol. 29 (5), 362-371.

Hernández, B., Jiménez, J. y Martín, M.J. (2009), “The Impact of Self-Efficacy, Ease of Use and Usefulness on e-Purchasing: An Analysis of Experienced e-Shoppers”, Interacting with Computers, Vol. 21 (1-2), 146-156.

Hernández, B.; Jiménez, J. y Martín, M.J. (2009), “Future use intentions versus intensity of use: An analysis of corporate technology acceptance”, ” Industrial Marketing Management, Vol. 38, 338-354.

Hernández, B.; Jiménez, J. y Martín, M.J. (2009), “Adoption vs Acceptance of e-Commerce: Two Different Decisions”, European Journal of Marketing, Vol. 43 (9), 1232-1245.

Hernández, B., Jiménez, J. y Martín, M.J. (2008), “Extending the  Technology Acceptance Model to Include the IT Decision-Maker: A  Study of Business Management Software”, Technovation, Vol. 28 (3), 112-121.

Hernández, B., Jiménez, J., y Martín, M.J. (2008), “Differences between potential, new and experienced e-customers: analysis of e-purchasing behavior”, Internet Research, Vol. 18 (3), 248-265.

Hernández, B., Jiménez, J. y Martín, M.J. (2006), “Analysis of the moderating effect of industry on online behaviour”, Online Information Review, Vol.30 (6), 681-698.

DOCENCIA

Asignaturas de Grado:

Grado en Administración y Dirección de Empresas:

• Introducción al Marketing

Asignaturas de Posgrado:

Máster Universitario en Dirección, Estrategia y Marketing:

• Tecnologías de la información en las relaciones comerciales