María José Martín de Hoyos

CONTACTO

CONTACTO

Mª José Martín De Hoyos es Doctora por la Universidad de Zaragoza y Profesora Titular en la Facultad de Economía y Empresa de la Universidad de Zaragoza.

Sus principales líneas de investigación se centran en el estudio de la adopción y aceptación de tecnologías de la información relacionadas con el marketing, el comportamiento del consumidor online y la transmisión de emociones en entornos online.

Dirección: Facultad de Economía y Empresa. Campus Paraíso. Gran Vía, 2. CP: 50.005, Zaragoza.
Teléfono: 976761000
Extensión: 4692
E-mail: mjhoyos@unizar.es

INVESTIGACIÓN

INVESTIGACIÓN

Publicaciones más relevantes:

Calahorra, G. y Martín-De Hoyos M.J. (2020).“Analysis of emotions in the hotel destination choice: using a valence and arousal affective space”, International Journal of Business & Management Studies, Volume 01; Issue nº 01, pp. 69-82.

Pérez-López, R., Gurrea-Sarasa, R., Herrando, C., Martín-De Hoyos, M.J., Bordonaba-Juste, V., Utrillas Acerete, A. (2020). «The generation of student engagement as a cognition-affectbehaviour process in a Twitter learning experience”, Australasian Journal of Educational Technology, 36(3) pp. 132-146.

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2019). “Tell me your age and I tell you what you trust: the moderating effect of generations“, Internet Research, https://doi.org/10.1108/IntR-03-2017-0135, Volume 29; nº 4; pp. 799-817

Herrando, C., Jiménez, J., Martín, M.J. (2019). “Social Commerce users’ optimal experience: stimuli, response and culture”, Journal of Electronic Commerce Research, 20 (4), pp. 199-218.

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2018). “Surfing or flowing? How to retain e-Customers on the Internet, Spanish Journal of Marketing – ESIC, Vol. 22(1), 2-21.

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2018). “The state of flow in social commerce: The importance of flow consciousness, International Journal of Electronic Marketing and Retailing, 9(4), 320-343.

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2018). “From sPassion to sWOM: The role of flow“, Online Information Review, 42(2), 191-204.

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2017). “Passion at first sight: How to engage users in social commerce contexts”, Electronic Commerce Research, Vol. 17(4), 701-720.

Bravo, R., Lucia, L. y Martín, M.J. (2016) “Processes and outcomes in student teamwork. An empirical study in a Marketing Subject”, Studies in Higher Education, Vol. 41(2), 302-320.

Bravo, R., Lucia, L. y Martín, M.J. (2013) “Assessing a web library program for information literacy learning”, Reference Services Review, vol. 41(4), pp.623-638.

Hernández, B., Jiménez, J. y Martín, M.J. (2011), “Age, Gender and Income: Do they Really Moderate Online Shopping Behavior?”, Online Information Review, Vol. 35 (1), 113-133.

Hernández, B., Jiménez, J. y Martín, M.J. (2010), “The Influence of Website Quality on its traffic rank. The Case of e-Banking in Spain”, Information Research, Vol.15 (2), paper 429.

Hernández, B., Jiménez, J. y Martín, M.J. (2010), “Customer Behavior in Electronic Commerce: The Moderating Effect of e-Purchasing Experience”, Journal of Business Research Vol. 63 (9-10), 964-971.

Hernández, B., Jiménez, J., y Martín, M.J. (2010), “Business management software in high-tech firms: The case of the IT services sector”, Journal of Business and Industrial Marketing, Vol. 25, (2), 132-146.

Hernández, B., Jiménez, J. y Martín, M.J. (2009), “Key Website Factors in e-Business Strategy”, International Journal of Information Management, Vol. 29 (5), 362-371.

Hernández, B., Jiménez, J. y Martín, M.J. (2009), “The Impact of Self-Efficacy, Ease of Use and Usefulness on e-Purchasing: An Analysis of Experienced e-Shoppers”, Interacting with Computers, Vol. 21 (1-2), 146-156.

Hernández, B.; Jiménez, J. y Martín, M.J. (2009), “Future use intentions versus intensity of use: An analysis of corporate technology acceptance”, ” Industrial Marketing Management, Vol. 38, 338-354.

Hernández, B.; Jiménez, J. y Martín, M.J. (2009), “Adoption vs Acceptance of e-Commerce: Two Different Decisions”, European Journal of Marketing, Vol. 43 (9), 1232-1245.

Hernández, B., Jiménez, J. y Martín, M.J. (2008), “Extending the Technology Acceptance Model to Include the IT Decision-Maker: A Study of Business Management Software”, Technovation, Vol. 28 (3), 112-121.

Hernández, B., Jiménez, J., y Martín, M.J. (2008), “Differences between potential, new and experienced e-customers: analysis of e-purchasing behavior”, Internet Research, Vol. 18 (3), 248-265.

Hernández, B., Jiménez, J. y Martín, M.J. (2006), “Analysis of the moderating effect of industry on online behaviour”, Online Information Review, Vol.30 (6), 681-698.