Julio Jiménez Martínez
CONTACTO
Full Professor of Marketing and Market Research at the University of Zaragoza.
His research focuses on new information technologies and electronic commerce, having dealt with topics such as the acceptance and dissemination of innovations, and more recently the co-creation and exchange of experiences between individuals and the generation of engagement.
Address: Faculty of Economics and Business. Campus Paraíso. Gran Vía, 2. CP: 50.005, Zaragoza
Internal Phone: 842718
External Phone: 976762718
E-mail: jjimenez@unizar.es
RESEARCH
Most relevant publications:
Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2019). “Tell me your age and I tell you what you trust: the moderating effect of generations“, Internet Research, https://doi.org/10.1108/IntR-03-2017-0135
Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2018). “Surfing or flowing? How to retain e-Customers on the Internet, Spanish Journal of Marketing – ESIC, Vol. 22(1), 2-21.
Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2018). “The state of flow in social commerce: The importance of flow consciousness, International Journal of Electronic Marketing and Retailing, 9(4), 320-343.
Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2018). “From sPassion to sWOM: The role of flow“, Online Information Review, 42(2), 191-204.
Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2017). “Passion at first sight: How to engage users in social commerce contexts”, Electronic Commerce Research, Vol. 17(4), 701-720.
Blasco-Arcas, L., Hernandez-Ortega, B. I., y Jimenez-Martinez, J. (2016), “Engagement platforms: The role of emotions in fostering customer engagement and brand image in interactive media”,Journal of Service Theory and Practice, Vol. 26(5), 559-589.
Blasco, L., Hernández, B. y Jiménez, J. (2014), “The online purchase as a context for co-creating experiences: drivers of and consequences for customer behavior”, Internet Research, Vol. 24(3), 393-412.
Blasco-Arcas, L., Hernández-Ortega, B. y Jiménez-Martínez, J. (2014), “Collaborating online: the role of interactivity and personalization”, The Service Industries Journal, Vol. 34(8), 677-698.
Blasco-Arcas, L., Hernández-Ortega, B. y Jiménez-Martínez, J. (2013),”Adopting televisión as a new channel for e-commerce. The influence of interactive technologies on consumer behavior“, Electronic Commerce Research, Vol. 13, 457-475.
Hernández, B. y Jiménez, J. (2013) “Performance of e-Invoicing in Spanish Firms”, Information Systems and e-Business Management, Vol.11(3), 457-480.
Hernández, B., Jiménez, J. y Martín, M.J. (2011), “Age, Gender and Income: Do they Really Moderate Online Shopping Behavior?”, Online Information Review, Vol. 35 (1), 113-133.
Hernández, B., Jiménez, J. y Martín, M.J. (2010), “The Influence of Website Quality on its traffic rank. The Case of e-Banking in Spain”, Information Research, Vol.15 (2), paper 429.
Hernández, B., Jiménez, J., y Martín, M.J. (2010), “Business management software in high-tech firms: The case of the IT services sector”, Journal of Business and Industrial Marketing, Vol. 25, (2), 132-146.
Hernández, B., Jiménez, J. y Martín, M.J. (2010), “Customer Behavior in Electronic Commerce: The Moderating Effect of e-Purchasing Experience”, Journal of Business Research Vol. 63 (9-10), 964-971.
Hernández, B., Jiménez, J. y Martín, M.J. (2009), “Key Website Factors in e-Business Strategy”, International Journal of Information Management, Vol. 29 (5), 362-371.
Hernández, B., Jiménez, J. y Martín, M.J. (2009), “The Impact of Self-Efficacy, Ease of Use and Usefulness on e-Purchasing: An Analysis of Experienced e-Shoppers”, Interacting with Computers, Vol. 21 (1-2), 146-156.
Hernández, B.; Jiménez, J. y Martín, M.J. (2009), “Future use intentions versus intensity of use: An analysis of corporate technology acceptance”, ” Industrial Marketing Management, Vol. 38, 338-354.
Hernández, B.; Jiménez, J. y Martín, M.J. (2009), “Adoption vs Acceptance of e-Commerce: Two Different Decisions”, European Journal of Marketing, Vol. 43 (9), 1232-1245.
Hernández, B., Jiménez, J., y Martín, M.J. (2008), “Differences between potential, new and experienced e-customers: analysis of e-purchasing behavior”, Internet Research, Vol. 18 (3), 248-265.
Hernández, B., Jiménez, J. y Martín, M.J. (2008), “Extending the Technology Acceptance Model to Include the IT Decision-Maker: A Study of Business Management Software”, Technovation, Vol. 28 (3), 112-121.
Jiménez, J. y Martín, M.J. (2007) “Indicadores y dimensiones que definen la actitud del consumidor hacia el uso del comercio electrónico”. Cuadernos de Economía y Dirección de Empresas, nº 31, pp. 7-30, 2007
Jiménez,J. y Polo, Y. (1998) “International Diffusion of a New Tool: The Case of electronic data interchange in the retailing sector” Research Policy, vol.26, nº 7-8, pp. 811-827.
Book Chapters:
Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J., Asakawa, K., Yana, K. (2017). “The role of active and passive s-WOM: Does participation affect e-Loyalty?”, en Trespalacios, J.A., Vázquez, R., Estrada, E., Gónzalez, C., Marketing Insights: La respuesta del comercio a las tendencias de comportamiento social del consumidor, pp. 17-31. KRK Ediciones: Oviedo, España.
TEACHING
Subjects taught at undergraduate and postgraduate level:
- Market Research (in extinction)
- Commercial Communication (Marketing Communications)
- Introduction to Market Research
- New Information Technologies in Commercial Relations (Master in Organizational Management)