CONTACTO
Catedrático de Marketing e Investigación de Mercados en la Universidad de Zaragoza.
Su investigación se centra en las nuevas tecnologías de la información y el comercio electrónico, habiendo abordado temas como la aceptación y difusión de innovaciones y, más recientemente, la cocreación y el intercambio de experiencias entre individuos y la generación de engagement.
Dirección: Facultad de Economía y Empresa. Campus Paraíso. Gran Vía, 2. CP: 50.005, Zaragoza
Teléfono interno: 842718
Teléfono externo: 976762718
E-mail: jjimenez@unizar.es
INVESTIGACIÓN
Publicaciones más relevantes:
Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2019). “Tell me your age and I tell you what you trust: the moderating effect of generations“, Internet Research, https://doi.org/10.1108/IntR-03-2017-0135
Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2018). “Surfing or flowing? How to retain e-Customers on the Internet, Spanish Journal of Marketing – ESIC, Vol. 22(1), 2-21.
Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2018). “The state of flow in social commerce: The importance of flow consciousness, International Journal of Electronic Marketing and Retailing, 9(4), 320-343.
Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2018). “From sPassion to sWOM: The role of flow“, Online Information Review, 42(2), 191-204.
Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2017). “Passion at first sight: How to engage users in social commerce contexts”, Electronic Commerce Research, Vol. 17(4), 701-720.
Blasco-Arcas, L., Hernandez-Ortega, B. I., y Jimenez-Martinez, J. (2016), “Engagement platforms: The role of emotions in fostering customer engagement and brand image in interactive media”,Journal of Service Theory and Practice, Vol. 26(5), 559-589.
Blasco, L., Hernández, B. y Jiménez, J. (2014), “The online purchase as a context for co-creating experiences: drivers of and consequences for customer behavior”, Internet Research, Vol. 24(3), 393-412.
Blasco-Arcas, L., Hernández-Ortega, B. y Jiménez-Martínez, J. (2014), “Collaborating online: the role of interactivity and personalization”, The Service Industries Journal, Vol. 34(8), 677-698.
Blasco-Arcas, L., Hernández-Ortega, B. y Jiménez-Martínez, J. (2013),”Adopting televisión as a new channel for e-commerce. The influence of interactive technologies on consumer behavior“, Electronic Commerce Research, Vol. 13, 457-475.
Hernández, B. y Jiménez, J. (2013) “Performance of e-Invoicing in Spanish Firms”, Information Systems and e-Business Management, Vol.11(3), 457-480.
Hernández, B., Jiménez, J. y Martín, M.J. (2011), “Age, Gender and Income: Do they Really Moderate Online Shopping Behavior?”, Online Information Review, Vol. 35 (1), 113-133.
Hernández, B., Jiménez, J. y Martín, M.J. (2010), “The Influence of Website Quality on its traffic rank. The Case of e-Banking in Spain”, Information Research, Vol.15 (2), paper 429.
Hernández, B., Jiménez, J., y Martín, M.J. (2010), “Business management software in high-tech firms: The case of the IT services sector”, Journal of Business and Industrial Marketing, Vol. 25, (2), 132-146.
Hernández, B., Jiménez, J. y Martín, M.J. (2010), “Customer Behavior in Electronic Commerce: The Moderating Effect of e-Purchasing Experience”, Journal of Business Research Vol. 63 (9-10), 964-971.
Hernández, B., Jiménez, J. y Martín, M.J. (2009), “Key Website Factors in e-Business Strategy”, International Journal of Information Management, Vol. 29 (5), 362-371.
Hernández, B., Jiménez, J. y Martín, M.J. (2009), “The Impact of Self-Efficacy, Ease of Use and Usefulness on e-Purchasing: An Analysis of Experienced e-Shoppers”, Interacting with Computers, Vol. 21 (1-2), 146-156.
Hernández, B.; Jiménez, J. y Martín, M.J. (2009), “Future use intentions versus intensity of use: An analysis of corporate technology acceptance”, ” Industrial Marketing Management, Vol. 38, 338-354.
Hernández, B.; Jiménez, J. y Martín, M.J. (2009), “Adoption vs Acceptance of e-Commerce: Two Different Decisions”, European Journal of Marketing, Vol. 43 (9), 1232-1245.
Hernández, B., Jiménez, J., y Martín, M.J. (2008), “Differences between potential, new and experienced e-customers: analysis of e-purchasing behavior”, Internet Research, Vol. 18 (3), 248-265.
Hernández, B., Jiménez, J. y Martín, M.J. (2008), “Extending the Technology Acceptance Model to Include the IT Decision-Maker: A Study of Business Management Software”, Technovation, Vol. 28 (3), 112-121.
Jiménez, J. y Martín, M.J. (2007) “Indicadores y dimensiones que definen la actitud del consumidor hacia el uso del comercio electrónico”. Cuadernos de Economía y Dirección de Empresas, nº 31, pp. 7-30, 2007
Jiménez,J. y Polo, Y. (1998) “International Diffusion of a New Tool: The Case of electronic data interchange in the retailing sector” Research Policy, vol.26, nº 7-8, pp. 811-827.
Capítulos de Libros:
Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J., Asakawa, K., Yana, K. (2017). “The role of active and passive s-WOM: Does participation affect e-Loyalty?”, en Trespalacios, J.A., Vázquez, R., Estrada, E., Gónzalez, C., Marketing Insights: La respuesta del comercio a las tendencias de comportamiento social del consumidor, pp. 17-31. KRK Ediciones: Oviedo, España.
DOCENCIA
Asignaturas impartidas a nivel de grado y posgrado:
- Market Research (in extinction)
- Commercial Communication (Marketing Communications)
- Introduction to Market Research
- New Information Technologies in Commercial Relations (Master in Organizational Management)
