Isabel Buil Carrasco

INVESTIGACIÓN

Publicaciones más recientes:

Wallace, E., Buil, I., y de Chernatony, L. (2020) «Consuming Good’ on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions?», Journal of Business Ethics, Vol. 162, pp. 577-592.

Buil, I., Catalán, S. y Martínez, E. (2020) «Understanding applicants’ reactions to gamified recruitment», Journal of Business Research, Vol. 110, pp. 41-50.

Wallace, E. y Buil, I. (2020) «Hiding Instragram Likes: effects on negative affect and loneliness», Personality and Individual Differences.

Wallace, E., Buil, I. y Catalán, S. (2020), «Facebook and luxury fashion brands: self-congruent posts and purchase intentions«, Journal of Fashion Marketing and Management, Vol. 24 (4), pp. 571-588.

Bitrián, P., Buil, I. y Catalán, S. (2020) «Gamification in sport apps: the determinants of users’ motivation», European Journal of Management and Business Economics, Vol. 29 (3), pp. 365-381.

Bitrián, P., Buil, I. y Catalán, S. (2020) «Flow and business simulation games: A typology of students», The International Journal of Management Education, Vol. 18 (1), pp. 100365.

Buil, I., Catalán, S. y Ortega, R. (2019) «Gamificación y motivación: Nuevas herramientas para la captación de talento», UCJC Business & Society Review, Vol. 63, pp. 146-179.

Buil, I., Catalán, S. y Martínez, E. (2019) “Engagement in business simulation games: A self-system model of motivational development”, British Journal of Educational Technology, Vol. 51 /1), pp. 297-311.

Buil, I., Martínez, E. y Matute, J. (2019) “Transformational leadership and employee performance: The role of identification, engagement and proactive personality”, International Journal of Hospitality Management, Vol. 77, pp. 64-75.

Buil, I., Catalán, S. y Martínez, E. (2019) “Encouraging intrinsic motivation in management training: The use of business simulation games”, The International Journal of Management Education, Vol. 17 (2), pp. 162-171.

Buil, I., Catalán, S. y Martinez, E. (2019) “The influence of flow on learning outcomes: An empirical study on the use of clickers”, British Journal of Educational Technology, Vol. 50 (1), pp. 428-439. Open access here

Buil, I., Catalán, S. y Martinez, E. (2018) “Exploring students’ flow experiences in business simulation games”, Journal of Computer Assisted Learning, Vol. 34, pp. 183-192.

Wallace, E., Buil, I., y de Chernatony, L. (2017) “When does “liking” a charity lead to donation behaviour?: Exploring conspicuous donation behaviour on social media platforms”, European Journal of Marketing, Vol 51(12/12), pp. 2002-2029.

Wallace, E., Buil, I., y de Chernatony, L. (2017) “Consumers’ self-congruence with a ‘Liked’ brand: cognitive network influence and brand outcomes”, European Journal of Marketing, Vol 51(2), pp. 367-390.

Bravo, R., Buil, I., de Chernatony, L. y Martínez, E. (2017) “Brand Identity Management and Corporate Social Responsibility: An Analysis from Employees’ Perspective in the Banking Sector“, Journal of Business Economics and Management, Vol. 18(2), pp. 241-257.

Bravo, R., Buil, I., de Chernatony, L. y Martínez, E. (2017) “Managing brand identity: effects on the employees”, International Journal of Bank Marketing, Vol. 35(1), pp. 2-23.

Buil, I., Catalán, S. y Martinez, E. (2016) “Do Clickers Enhance Learning? A Control-Value Theory Approach“, Computers & Education, Vol. 103, pp. 170-182.

Buil, I., Martínez, E. y Matute, J. (2016), “From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry”, Tourism Management, Vol. 57, pp. 256-271.

Buil, I., Catalán, S. y Martínez, E. (2016) “The Importance of Corporate Brand Identity in Business Management: An Application to the UK Banking Sector”, BRQ Business Research Quarterly, Vol. 19(1), pp. 3-12.

Wallace, E., Buil, I. y de Chernatony, L. (2014) “Consumer engagement with self-expressive brands: brand love and WOM outcomes“, Journal of Product and Brand Management, Vol. 23 (1), pp. 33-42.

Wallace, E., Buil, I., de Chernatony, L. y Hogan, M. (2014) “Who “Likes” you? and why? A typology of Facebook Fans“, Journal of Advertising Research, Vol. 54 (1), pp. 92-109.

Wallace, E., Buil, I. y de Chernatony, L. (2013) “Brand orientation and Brand Values in Retail Banking“, Journal of Marketing Management, vol.29 (9-10), pp. 1007-1029.

Buil, I., de Chernatony, L. y Martínez, E. (2013) “Examining the Role of Advertising and Sales Promotions in Brand Equity Creation”, Journal of Business Research, vol.66(1), pp.115-122.

Buil, I., Martínez, E. y de Chernatony, L. (2013) “The influence of Brand Equity on Consumer Responses”, Journal of Consumer Marketing, vol. 30(1), pp. 62-74.

Wallace, E., de Chernatony, L. y Buil, I. (2013) “Building Bank Brands: How leadership behavior influences employee commitment”, Journal of Business Research, vol. 66(2), pp.165-171.

Buil, I., de Chernatony, L. y Montanter, T. (2013) “Factors influencing consumer evaluations of gift promotions”, European Journal of Marketing, vol.47 (3/4), pp.574-595.

Wallace, E., de Chernatony, L, y Buil, I. (2013) “Service employee clusters in banking: Exploring Ind´s typology considering behaviour, commitment and attitude about leadership”, European Journal of Marketing, vol. 47 (11/12), pp.1781-1803.

Blasco, L.; Buil, I.; Hernández, B. y Sesé, F.J. (2013) “Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance”, Computers & Education, vol.62, pp.102-110.

Wallace, E., Buil, I. y de Chernatony, L. (2012) “Facebook ‘Friendship’ and Brand Advocacy”, Journal of Brand Management, vol. 20(2), pp.128-146.

Buil, I., Martínez, E. y Montaner, T. (2012) “La Influencia de las Acciones de Marketing con Causa en la Actitud hacia la Marca”, Cuadernos de Economía y Dirección de la Empresa, vol. 15 (2), pp. 84-93.

Wallace, E., de Chernatony, L. y Buil, I. (2011), “How Leadership and Commitment Influence Bank Employees’ Adoption of their Bank’s Values”, Journal of Business Ethics, vol. 101 (3), pp. 397-414.

Buil, I., de Chernatony, L. y Hem, L. (2009) “Brand Extension Strategies: Perceived Fit, Brand Type, and Culture Influences”, European Journal of Marketing, vol. 43 (11/12), pp. 1300-1324.

Buil, I., de Chernatony, L. y Martínez, E. (2008) “A Cross-national Validation of the Consumer-based Brand Equity Scale”, Journal of Product and Brand Management, vol. 17 (6/7), pp. 384-392.

DOCENCIA

Asignaturas de Grado:

Grado de Marketing e Investigación de Mercados:

• Introducción al Marketing
• Introducción a la Investigación de Mercados

Asignaturas de Postgrado:

Máster en Dirección, Estrategia y Marketing

• Medios de Comunicación No Convencionales

Acceso a la plataforma docente de Moodle:

• Moodle