Rafael Bravo Gil

Bravo, R.; Pina, J.M. y Tirado, B. (2025) «Redefining brand identity and internal communications in turbulent times: the case of Banco Sabadell», Journal of Brand Management, Vol. 32 (1), pp. 50-64. https://doi.org/10.1057/s41262-024-00366-9

Bravo, R.; Dall’Olmo, F y Pina, J.M. (2024) «Brand management in banking», International Journal of Bank Marketing, (Editorial) https://doi.org/10.1108/IJBM-04-2024-620

Bravo, R.; Catalán, S y Pina, J.M. (2023) «The impact of gamified loyalty programmes on customer engagement behaviours. A hotel industry application», Journal of Hospitality and Tourism Technology, Vol. 14 (5), pp. 925-940. DOI 10.1108/JHTT-02-2022-0033

Bravo, R.; Catalán, S y Pina, J.M. (2021) «Gamification in tourism and hospitality review platforms: How to R.A.M.P. up users’ motivation to create content», International Journal of Hospitality Management, Vol. 99 (Octubre), 103064. https://doi.org/10.1016/j.ijhm.2021.103064

Bravo, R., Pina, J.M. y Tirado, B. (2021), «Effects of internal brand knowledge dissemination on the employee», International Journal of Bank Marketing, Vol. 39 No. 7, pp. 1273-1291. https://doi.org/10.1108/IJBM-12-2020-0608

Bravo, R.; Catalán, S y Pina, J.M. (2021) «Understanding how customers engage with social tourism websites», Journal of Hospitality and Tourism Technology, Vol. 21 (1), pp. 141-154. https://doi.org/10.1108/JHTT-02-2019-0040

Bravo, R.; Catalán, S y Pina, J.M. (2020) «Intergenerational differences in customer engagement behaviours: An analysis of social tourism websites», International Journal of Tourism Research, Vol. 22 (2), pp. 182-191. https://doi.org/10.1002/jtr.2327

Bravo, R.; Melero, I. y Pérez, R. (2020) «Shopping resorts as vehicles of city marketing: The case of Puerto Venecia», Place Branding and Public Diplomacy, Vol. 16 (2), pp. 187-194. https://doi.org/10.1057/s41254-019-00145-3

Bravo, R.; Catalán, S & Pina, J.M. (in press): “Understanding how customers engage with social tourism websites”, Journal of Hospitality and Tourism Technology

Bravo, R.; Catalán, S & Pina, J.M. (2020): “Intergenerational differences in customer engagement behaviours: An analysis of social tourism websites”, International Journal of Tourism Research, Vol. 22 (2), pp. 182-191.

Bravo, R.; Catalán, S & Pina, J.M. (2019): “Analysing Teamwork in Higher Education: An Empirical Study on the Antecedents and Consequences of Team Cohesiveness”, Studies in Higher Education, Vol. 44 (7), pp. 1153-1165.

Bravo, R.; Martínez, E & Pina, J.M. (2019): “Effects of customers’ perceptions in multichannel retail banking”, International Journal of Bank Marketing, Vol. 37 (5), pp. 1253-1274.

Bravo, R.; Melero, I. & Pérez, R. (2020): “Shopping resorts as vehicles of city marketing: The case of Puerto Venecia”, Place Branding and Public Diplomacy, Vol. 16 (2), pp. 187-194.

Bravo, R., Martínez, E & Pina, J.M. (2018) “Effects of service experience on customer responses to a hotel chain”, International Journal of Contemporary Hospitality Management, Vol. 24, pp. 25-34

Bravo, R.; Cambra, J.; Centeno, E. & Melero, I. (2017) “The importance of brand values in family business”, Journal of Evolutionary Studies in Business , Vol. 2 (2), 16-43.

Bravo, R.; Buil, I., de Chernatony, L. & Martínez, E. (2017) “Brand identity management and corporate social responsibility: An analysis from employees’ perspective in the banking sector”,Journal of Business Economics and Management , Vol. 18 (2), pp. 241-257.

Bravo, R.; Buil, I., de Chernatony, L. & Martínez, E. (2017) “Managing brand identity: effects on the employees”, International Journal of Bank Marketing , Vol. 35 (1), pp. 2-23.

Bravo, R., Matute, J. & Pina, J.M. (2017) “Corporate identity management and employees´responses”, Journal of Strategic Marketing , Vol. 25 (1), pp. 1-13.

Bravo, R., Matute, J. & Pina, J.M. (2017) “Gestión de la identidad corporativa. Evidencias en el sector bancario”, Revista de Ciencias Sociales , Vol. 22 (2), pp. 49-62.

Bravo, R., Matute, J. & Pina, J.M. (2016) “Corporate identity management in the banking sector: effects on employees´ identification, identity attractiveness and job satisfaction”, Service Business , Vol. 10, pp. 687-714.