Archivos anuales: 2022

El pasado 15 de noviembre, el Grupo de Investigación Generés (S54_20R) organizó un seminario de investigación donde contamos con la presencia de la Prof. Agata Leszkiewicz (University of Twente, Holanda). La Leszkiewicz presentó su trabajo "Managing Customer Relationships While Providing for Customer Wellbeing". Más información abajo. MORE INFORMATION

El pasado 28 de octubre, el Grupo de Investigación Generés (S54_20R) organizó un seminario de investigación donde contamos con la presencia del Prof. Evert de Haan (University of Groningen, Holanda). El Prof. de Haan presentó su trabajo "What's in Your Mobile Wallet? Purchase Effects of Downloading versus Adopting Branded Apps on Digital Payments". Más información abajo. MORE INFORMATION

This year we invite you to participate in the 2nd International Workshop on Current Trends in Customer Experience in the Retail and Services Industries (CTCEX 2022), which will be held online on November 17-18, 2022, and will be free for all attendees.This workshop is organized by the University of Zaragoza and the Generés Research Group (S54_20R), and is aimed at all researchers interested in new trends in customer experience in the retail and services industries.More information in the Call for Papers below.Registration formEvent schedule MORE INFORMATION

The University of Zaragoza and the GENERES research group are proud to host the 2nd International Workshop on Gamification and Motivational Technologies (GAMOTEC 2022) for academic researchers and practitioners seeking to advance knowledge in the field of gamification and motivational technologies. The GAMOTEC 2022 workshop will be held online, September 5-6 2022, and participation is free of charge. For more information, please click here: https://eventos.unizar.es/63018/detail/international-workshop-on-gamification-and-motivational-technologies-gamotec.html