CONTACT
Full Professor of Marketing and Market Research at the University of Zaragoza.
Her research lines include Consumer Behaviour, Ecological Marketing, Brand Management and Gamification. He has collaborated in national and international books. His work has also been presented in important discussion forums and published in national and international journals, such as European Journal of Marketing, Journal of Business Research, Journal of Business Ethics, International Marketing Review, International Journal of Hospitality Management, Journal of Business Economics and Management and Tourism Management, among others.
Address: Faculty of Economics and Business. Campus Paraíso. Gran Vía, 2. CP: 50.005, Zaragoza
Internal Phone: 2713
External Phone: 976762713
Fax: 976761767
E-mail: emartine@unizar.es
RESEARCH
Latest publications:
Authors (p.o. of signature): Buil, I., Catalán S. y Martínez, E.
Title: “The importance of corporate brand identity in business management. An application to the UK banking sector”
Ref. magazine: Business Research Quaterly
Key:A · Volume:19 · Pages, initial:3 final:12 · Date: 2016
Authors (p.o. of signature): Buil, I, Martínez, E. y Matute, J.
Title: “From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry”
Ref. magazine: Tourism Management
Key: A Volume: 57 Pages, initial:256 final:271 Date: 2016
Authors (p.o. of signature): Buil, I, Catalán, S. y Martínez, E.
Title: “Do clickers enhance learning? A control-value theory approach”
Ref. magazine: Computers & Education
Key: A Volume: 103 Pages, initial:170 final:182 Date: 2016
Authors (p.o. of signature): Bravo, R., Buil, I, de Chernatony, L. y Martínez, E.
Title: “Managing brand identity: effects on the employees”
Ref. magazine: International Journal of Bank Marketing
Key: A Volume: 35, Issue1 Pages, initial: 2 final: 23 Date: 2017
Authors (p.o. of signature): Bravo, R., Buil, I, de Chernatony, L. y Martínez, E.
Title: “Brand identity management and corporate social responsibility: an analysis from employees´ perspective”
Ref. magazine: Journal of Business Economics and Management
Key: A Volume: 18 (2) Pages, initial: 241 final: 257 Date: 2017
Authors (p.o. of signature): Buil, I, Catalán, S. y Martínez, E.
Title: “Exploring student´s flow experience in business simulation games”
Ref. magazine: Journal of Computer Assisted Learning
Key: A Volume: 34 Pages, initial: 183 final: 192 Date: 2018
Authors (p.o. of signature): Catalán, S. y Martínez, E.
Title: “Favorecer el estado de flow: la Key de los juegos empresariales”
Ref. magazine: Journal of Management and Business Education
Key: A Volume: 1, nº 2 Pages, initial: 140 final: 159 Date: 2018
Authors (p.o. of signature): Bravo, R.; Martínez, E. y Pina, J.M.
Title: “Effects of service experience on customer responses to a hotel chain”
Ref. magazine: International Journal of Contemporary Hospitality Management
Key: A Volume: 31, issue 1 Pages, initial: 389 final:405 Date: 2019
Authors (p.o. of signature): Buil, I, Catalán, S. y Martínez, E.
Title: “The influence of flow on learning outcomes: An empirical study on the use of clickers”
Ref. magazine: British Journal of Educational Technology
Key: A Volume: 50 Pages, initial: 428 final: 439 Date: 2019
Authors (p.o. of signature): Buil, I, Martínez, E. y Matute, J.
Title: “Transformational leadership and employee performance: The role of identification, engagement, and proactive personality”
Ref. magazine: International Journal of Hospitality Management
Key: A Volume: 77 Pages, initial: 64 final: 75 Date: 2019
Authors (p.o. of signature): Catalán S, Martínez, E. y Wallace E.
Title: “Analysing mobile advergaming effectiveness: The role of game repetition, flow and brand familiarity”
Ref. magazine: Journal of Product and Brand Management
Key: A Volume: 28, nº 4 Pages, initial 502 final: 514 Date: 2019
Authors (p.o. of signature): Buil, I, Catalán, S. y Martínez, E.
Title: “Encouraging intrinsic motivation in management training: the use of business simulation games”
Ref. magazine: The International Journal of Management Education
Key: A Volume: 17 Pages, initial: 162 final: 171 Date: 2019
Authors (p.o. of signature): Bravo, R.; Martínez, E. y Pina, J.M.
Title: “Effects of customer perceptions in multichannel retail banking”
Ref. magazine: International Journal of Bank Marketing
Key: A Volume: 37 issue 5, Pages, initial: 1253 final: 1274 Date: 2019
Authors (p.o. of signature): Catalán S, Martínez, E. y Wallace E.
Title: “The role of flow for mobile advergaming effectiveness”
Ref. magazine: Online Information Review
Key: A Volume: 43 issue 7 Pages, initial 1228 final: 1244 Date: 2019
Authors (p.o. of signature): Buil, I, Catalán, S. y Martínez, E.
Title: “Engaging in business simulation games: A self-system model of motivational development”
Ref. magazine: British Journal of Educational Technology
Key: A Volume: 51 Pages, initial: 297 final: 311 Date: 2020
Authors (p.o. of signature): Buil, I, Catalán, S. y Martínez, E.
Title: “Understanding applicants’ reactions to gamified recruitment”
Ref. magazine: Journal of Business Research
Key: A Volume: 110 Pages, initial: 41 final: 51 Date: 2020
TEACHING
Grade Subjects:
Degree in Marketing and Market Research:
- Introduction to market research
Degree in Economics:
Postgraduate Subjects:
Master’s Degree in Management, Strategy and Marketing:
