Yearly Archives: 2026

The GENERES research group is very proud to share that the article "The role of customer experience dimensions in expanding customer–firm relationships: A customer expansion journey approach", written by group members F. Javier Sesé and Iguácel Melero-Polo and published in the Journal of Retailing, has received the Award for Best Marketing Research Article (2026 edition), granted by the Spanish Association of Academic and Professional Marketing (AEMARK). The award was presented during the 37th AEMARK International Marketing Conference, organised by the University of Málaga. Congratulations to the authors, Lily (Xuehui) Gao, Iguácel Melero-Polo and F. Javier Sesé, on this recognition of their [...]

The University of Zaragoza (Spain) and the GENERES research group (S54-23R) are proud to host this workshop for academic researchers and practitioners seeking to advance knowledge in the field of gamification, games and motivational technologies. The GAMOTEC 2026 workshop will be held online during December 15-17, 2026. Contributions can be presented in English and Spanish, with specific sessions for each language. Participation is free of charge. More information: https://eventos.unizar.es/63018/detail/international-workshop-on-gamification-and-motivational-technologies-gamotec.html

The University of Zaragoza and the Generés research group (S54_23R), affiliated with the Aragon Institute of Engineering Research (I3A), are pleased to organize this research seminar aimed at scholars and professionals interested in marketing, sustainability, and transitions toward healthier and more equitable systems. The seminar, entitled "Marketing for Healthy and Equitable Sustainability Transitions: Case Evidence from Food Systems," will be delivered by Dr. Cameron McRae, Postdoctoral Researcher at Simon Fraser University (Vancouver, Canada). The session will take place on Tuesday, February 17 at 12:00 p.m., in Seminar Room M3, Faculty of Economics and Business (Campus Paraíso).