Social Influence, WOM and beyond: Future Trends in Digital Media
Seminar at the University of Zaragoza, 23-24 March 2017. GENERAL INFORMATION Within the framework of the research projects "Social commerce and its influence on customer value" and "Marketing of experiences for an integral and profitable management of customer relations" financed by the Ministry of Economy and Competitiveness, and within the research activities developed by the Generés group, a seminar will be held on social influence in digital media which will take place on 23 and 24 March 2017 at the University of Zaragoza. The seminar, entitled "Social Influence, WOM and beyond: future trends in digital media", aims to provide a forum [...]
