Yearly Archives: 2022

On November 15, 2022, Generés Research Group (S54_20R) organized a research seminar where we had the pleasure to receive Prof. Agata Leszkiewicz (University of Twente, Netherlands). Prof. Leszkiewicz presented the work entitled "Managing Customer Relationships While Providing for Customer Wellbeing". More information below. MORE INFORMATION

On October 28, 2022, Generés Research Group (S54_20R) organized a research seminar where we had the pleasure to receive Prof. Evert de Haan (University of Groningen, Netherlands). Prof. de Haan presented the work entitled "What's in Your Mobile Wallet? Purchase Effects of Downloading versus Adopting Branded Apps on Digital Payments". More information here. MORE INFORMATION

This year we invite you to participate in the 2nd International Workshop on Current Trends in Customer Experience in the Retail and Services Industries (CTCEX 2022), which will be held online on November 17-18, 2022, and will be free for all attendees. This workshop is organized by the University of Zaragoza and the Generés Research Group (S54_20R), and is aimed at all researchers interested in new trends in customer experience in the retail and services industries. More information in the Call for Papers below. Registration form Event schedule MORE INFORMATION

The University of Zaragoza and the GENERES research group are proud to host the 2nd International Workshop on Gamification and Motivational Technologies (GAMOTEC 2022) for academic researchers and practitioners seeking to advance knowledge in the field of gamification and motivational technologies. The GAMOTEC 2022 workshop will be held online, September 5-6 2022, and participation is free of charge. For more information, please click here: https://eventos.unizar.es/63018/detail/international-workshop-on-gamification-and-motivational-technologies-gamotec.html