{"id":1,"date":"2018-06-01T09:00:31","date_gmt":"2018-06-01T07:00:31","guid":{"rendered":"http:\/\/generes.unizar.es\/?p=1"},"modified":"2019-06-11T12:45:37","modified_gmt":"2019-06-11T10:45:37","slug":"marketing-research-seminar","status":"publish","type":"post","link":"https:\/\/generes.unizar.es\/es\/marketing-research-seminar\/","title":{"rendered":"Seminario de Investigaci\u00f3n en Marketing"},"content":{"rendered":"<p>El grupo Gener\u00e9s, con ayuda del Proyecto ECO 2014-54760, ha organizado dos seminarios durante el curso acad\u00e9mico 2017-2018 en la Facultad de Econom\u00eda y Empresa de la Universidad de Zaragoza (Campus Para\u00edso).<\/p>\n<ul>\n<li>16 de octubre de 2017, en horario de 11.00h a 14.00h: \u201cBranded App Design and its Impact on Firm Value\u201d y \u201cHow to Increase your Odds of Getting Published in JBR\u201d, impartido por el profesor Eric Boyd (James Madison University)<\/li>\n<li>6 de febrero de 2018, en horario de 10:00 a 11:30h: \u201d A multilevel Understanding of the Customer Experience \u201c, impartido por la profesora Lia Patricio (Universidad de Oporto)<\/li>\n<\/ul>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>El grupo Gener\u00e9s, con ayuda del Proyecto ECO 2014-54760, ha organizado dos seminarios durante el curso acad\u00e9mico 2017-2018 en la Facultad de Econom\u00eda y Empresa de la Universidad de Zaragoza (Campus Para\u00edso). 16 de octubre de 2017, en horario de 11.00h a 14.00h: \u201cBranded App Design and its Impact on Firm Value\u201d y \u201cHow to Increase your Odds of Getting Published in JBR\u201d, impartido por el profesor Eric Boyd (James Madison University) 6 de febrero de 2018, en horario de 10:00 a 11:30h: \u201d A multilevel Understanding of the Customer Experience \u201c, impartido por la profesora Lia Patricio (Universidad de Oporto)<\/p>\n","protected":false},"author":1,"featured_media":1996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seminario de Investigaci\u00f3n en Marketing - Grupo Gener\u00e9s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/generes.unizar.es\/marketing-research-seminar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:en]Marketing Research Seminar[:es]Seminario de Investigaci\u00f3n en Marketing[:] - Grupo Gener\u00e9s\" \/>\n<meta property=\"og:description\" content=\"El grupo Gener\u00e9s, con ayuda del Proyecto ECO 2014-54760, ha organizado dos seminarios durante el curso acad\u00e9mico 2017-2018 en la Facultad de Econom\u00eda y Empresa de la Universidad de Zaragoza (Campus Para\u00edso). 16 de octubre de 2017, en horario de 11.00h a 14.00h: \u201cBranded App Design and its Impact on Firm Value\u201d y \u201cHow to Increase your Odds of Getting Published in JBR\u201d, impartido por el profesor Eric Boyd (James Madison University) 6 de febrero de 2018, en horario de 10:00 a 11:30h: \u201d A multilevel Understanding of the Customer Experience \u201c, impartido por la profesora Lia Patricio (Universidad de Oporto)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/generes.unizar.es\/marketing-research-seminar\/\" \/>\n<meta property=\"og:site_name\" content=\"Grupo Gener\u00e9s\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-01T07:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-11T10:45:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/06\/seminario.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Grupo Gener\u00e9s\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grupo Gener\u00e9s\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/generes.unizar.es\/marketing-research-seminar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/generes.unizar.es\/marketing-research-seminar\/\"},\"author\":{\"name\":\"Grupo Gener\u00e9s\",\"@id\":\"https:\/\/generes.unizar.es\/#\/schema\/person\/dbece8bb44431fc84284dd8dfd49f0d6\"},\"headline\":\"Seminario de Investigaci\u00f3n en Marketing\",\"datePublished\":\"2018-06-01T07:00:31+00:00\",\"dateModified\":\"2019-06-11T10:45:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/generes.unizar.es\/marketing-research-seminar\/\"},\"wordCount\":198,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/generes.unizar.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/generes.unizar.es\/marketing-research-seminar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/06\/seminario.jpg\",\"articleSection\":[\"Actividades\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/generes.unizar.es\/marketing-research-seminar\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/generes.unizar.es\/marketing-research-seminar\/\",\"url\":\"https:\/\/generes.unizar.es\/marketing-research-seminar\/\",\"name\":\"[:en]Marketing Research Seminar[:es]Seminario de Investigaci\u00f3n en Marketing[:] - Grupo Gener\u00e9s\",\"isPartOf\":{\"@id\":\"https:\/\/generes.unizar.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/generes.unizar.es\/marketing-research-seminar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/generes.unizar.es\/marketing-research-seminar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/06\/seminario.jpg\",\"datePublished\":\"2018-06-01T07:00:31+00:00\",\"dateModified\":\"2019-06-11T10:45:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/generes.unizar.es\/marketing-research-seminar\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/generes.unizar.es\/marketing-research-seminar\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/generes.unizar.es\/marketing-research-seminar\/#primaryimage\",\"url\":\"https:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/06\/seminario.jpg\",\"contentUrl\":\"https:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/06\/seminario.jpg\",\"width\":900,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/generes.unizar.es\/marketing-research-seminar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/generes.unizar.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Research Seminar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/generes.unizar.es\/#website\",\"url\":\"https:\/\/generes.unizar.es\/\",\"name\":\"Grupo Gener\u00e9s\",\"description\":\"Universidad de Zaragoza\",\"publisher\":{\"@id\":\"https:\/\/generes.unizar.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/generes.unizar.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/generes.unizar.es\/#organization\",\"name\":\"Grupo Gener\u00e9s - Universidad de Zaragoza\",\"url\":\"https:\/\/generes.unizar.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/generes.unizar.es\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/06\/generes_logo.png\",\"contentUrl\":\"http:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/06\/generes_logo.png\",\"width\":206,\"height\":75,\"caption\":\"Grupo Gener\u00e9s - Universidad de Zaragoza\"},\"image\":{\"@id\":\"https:\/\/generes.unizar.es\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/generes.unizar.es\/#\/schema\/person\/dbece8bb44431fc84284dd8dfd49f0d6\",\"name\":\"Grupo Gener\u00e9s\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/1c2f9fd4af80f7e325a24dc65a5ebf7e47c110d3e2af8f693022e559fee88eb1?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1c2f9fd4af80f7e325a24dc65a5ebf7e47c110d3e2af8f693022e559fee88eb1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1c2f9fd4af80f7e325a24dc65a5ebf7e47c110d3e2af8f693022e559fee88eb1?s=96&d=mm&r=g\",\"caption\":\"Grupo Gener\u00e9s\"},\"url\":\"https:\/\/generes.unizar.es\/es\/author\/generesadm23\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[:en]Marketing Research Seminar[:es]Seminario de Investigaci\u00f3n en Marketing[:] - Grupo Gener\u00e9s","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/generes.unizar.es\/marketing-research-seminar\/","og_locale":"es_ES","og_type":"article","og_title":"[:en]Marketing Research Seminar[:es]Seminario de Investigaci\u00f3n en Marketing[:] - Grupo Gener\u00e9s","og_description":"El grupo Gener\u00e9s, con ayuda del Proyecto ECO 2014-54760, ha organizado dos seminarios durante el curso acad\u00e9mico 2017-2018 en la Facultad de Econom\u00eda y Empresa de la Universidad de Zaragoza (Campus Para\u00edso). 16 de octubre de 2017, en horario de 11.00h a 14.00h: \u201cBranded App Design and its Impact on Firm Value\u201d y \u201cHow to Increase your Odds of Getting Published in JBR\u201d, impartido por el profesor Eric Boyd (James Madison University) 6 de febrero de 2018, en horario de 10:00 a 11:30h: \u201d A multilevel Understanding of the Customer Experience \u201c, impartido por la profesora Lia Patricio (Universidad de Oporto)","og_url":"https:\/\/generes.unizar.es\/marketing-research-seminar\/","og_site_name":"Grupo Gener\u00e9s","article_published_time":"2018-06-01T07:00:31+00:00","article_modified_time":"2019-06-11T10:45:37+00:00","og_image":[{"width":900,"height":500,"url":"https:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/06\/seminario.jpg","type":"image\/jpeg"}],"author":"Grupo Gener\u00e9s","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Grupo Gener\u00e9s","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/generes.unizar.es\/marketing-research-seminar\/#article","isPartOf":{"@id":"https:\/\/generes.unizar.es\/marketing-research-seminar\/"},"author":{"name":"Grupo Gener\u00e9s","@id":"https:\/\/generes.unizar.es\/#\/schema\/person\/dbece8bb44431fc84284dd8dfd49f0d6"},"headline":"Seminario de Investigaci\u00f3n en Marketing","datePublished":"2018-06-01T07:00:31+00:00","dateModified":"2019-06-11T10:45:37+00:00","mainEntityOfPage":{"@id":"https:\/\/generes.unizar.es\/marketing-research-seminar\/"},"wordCount":198,"commentCount":0,"publisher":{"@id":"https:\/\/generes.unizar.es\/#organization"},"image":{"@id":"https:\/\/generes.unizar.es\/marketing-research-seminar\/#primaryimage"},"thumbnailUrl":"https:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/06\/seminario.jpg","articleSection":["Actividades"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/generes.unizar.es\/marketing-research-seminar\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/generes.unizar.es\/marketing-research-seminar\/","url":"https:\/\/generes.unizar.es\/marketing-research-seminar\/","name":"[:en]Marketing Research Seminar[:es]Seminario de Investigaci\u00f3n en Marketing[:] - Grupo Gener\u00e9s","isPartOf":{"@id":"https:\/\/generes.unizar.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/generes.unizar.es\/marketing-research-seminar\/#primaryimage"},"image":{"@id":"https:\/\/generes.unizar.es\/marketing-research-seminar\/#primaryimage"},"thumbnailUrl":"https:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/06\/seminario.jpg","datePublished":"2018-06-01T07:00:31+00:00","dateModified":"2019-06-11T10:45:37+00:00","breadcrumb":{"@id":"https:\/\/generes.unizar.es\/marketing-research-seminar\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/generes.unizar.es\/marketing-research-seminar\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/generes.unizar.es\/marketing-research-seminar\/#primaryimage","url":"https:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/06\/seminario.jpg","contentUrl":"https:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/06\/seminario.jpg","width":900,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/generes.unizar.es\/marketing-research-seminar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/generes.unizar.es\/"},{"@type":"ListItem","position":2,"name":"Marketing Research Seminar"}]},{"@type":"WebSite","@id":"https:\/\/generes.unizar.es\/#website","url":"https:\/\/generes.unizar.es\/","name":"Grupo Gener\u00e9s","description":"Universidad de Zaragoza","publisher":{"@id":"https:\/\/generes.unizar.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/generes.unizar.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/generes.unizar.es\/#organization","name":"Grupo Gener\u00e9s - Universidad de Zaragoza","url":"https:\/\/generes.unizar.es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/generes.unizar.es\/#\/schema\/logo\/image\/","url":"http:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/06\/generes_logo.png","contentUrl":"http:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/06\/generes_logo.png","width":206,"height":75,"caption":"Grupo Gener\u00e9s - Universidad de Zaragoza"},"image":{"@id":"https:\/\/generes.unizar.es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/generes.unizar.es\/#\/schema\/person\/dbece8bb44431fc84284dd8dfd49f0d6","name":"Grupo Gener\u00e9s","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/1c2f9fd4af80f7e325a24dc65a5ebf7e47c110d3e2af8f693022e559fee88eb1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1c2f9fd4af80f7e325a24dc65a5ebf7e47c110d3e2af8f693022e559fee88eb1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1c2f9fd4af80f7e325a24dc65a5ebf7e47c110d3e2af8f693022e559fee88eb1?s=96&d=mm&r=g","caption":"Grupo Gener\u00e9s"},"url":"https:\/\/generes.unizar.es\/es\/author\/generesadm23\/"}]}},"_links":{"self":[{"href":"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":4,"href":"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":2026,"href":"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/posts\/1\/revisions\/2026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/media\/1996"}],"wp:attachment":[{"href":"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}