{"id":3067,"date":"2020-11-10T14:13:08","date_gmt":"2020-11-10T13:13:08","guid":{"rendered":"http:\/\/generes.unizar.es\/?page_id=3067"},"modified":"2025-06-11T22:22:32","modified_gmt":"2025-06-11T20:22:32","slug":"miguez-penalva","status":"publish","type":"page","link":"https:\/\/generes.unizar.es\/es\/members\/miguez-penalva\/","title":{"rendered":"Ana M\u00ednguez Penalva"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-page pdfprnt-top-right\"><a href=\"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/3067?print=pdf\" class=\"pdfprnt-button pdfprnt-button-pdf\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/generes.unizar.es\/wp-content\/plugins\/pdf-print\/images\/pdf.png\" alt=\"image_pdf\" title=\"Descargar PDF\" \/><\/a><a href=\"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/3067?print=print\" class=\"pdfprnt-button pdfprnt-button-print\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/generes.unizar.es\/wp-content\/plugins\/pdf-print\/images\/print.png\" alt=\"image_print\" title=\"Imprimir contenido\" \/><\/a><\/div><p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_5_6 5_6 fusion-five-sixth fusion-column-first\" style=\"--awb-bg-size:cover;width:83.333333333333%;width:calc(83.333333333333% - ( ( 4% ) * 0.83333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-tabs fusion-tabs-2 classic nav-is-justified horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-alignment:start;--awb-inactive-color:#faf9f8;--awb-background-color:#ffffff;--awb-border-color:#ede8e8;--awb-active-border-color:#f09a3e;\"><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-1bfb0d88df96e316cc7\" aria-selected=\"true\" id=\"fusion-tab-contacto\" href=\"#tab-1bfb0d88df96e316cc7\"><h4 class=\"fusion-tab-heading\">CONTACTO<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-60b1c63696d689b76b3\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-investigaci\u00d3n\" href=\"#tab-60b1c63696d689b76b3\"><h4 class=\"fusion-tab-heading\">INVESTIGACI\u00d3N<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-d7b6159025e020395d5\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-docencia\" href=\"#tab-d7b6159025e020395d5\"><h4 class=\"fusion-tab-heading\">DOCENCIA<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-1bfb0d88df96e316cc7\" aria-selected=\"true\" id=\"mobile-fusion-tab-contacto\" href=\"#tab-1bfb0d88df96e316cc7\"><h4 class=\"fusion-tab-heading\">CONTACTO<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-contacto\" id=\"tab-1bfb0d88df96e316cc7\">\n<p class=\"tabcv\">CONTACTO<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3068 size-full alignleft\" src=\"http:\/\/generes.unizar.es\/wp-content\/uploads\/2020\/11\/ana_minguez_v.jpg\" alt=\"\" width=\"170\" height=\"214\" \/><strong>Doctora por la Universidad de Zaragoza en Econom\u00eda y Gesti\u00f3n de las Organizaciones, en el Departamento de Direcci\u00f3n de Marketing e Investigaci\u00f3n de Mercados.<\/strong><\/p>\n<p>Sus principales l\u00edneas de investigaci\u00f3n se centran en los campos del comportamiento prosocial, las donaciones caritativas, la formaci\u00f3n de h\u00e1bitos saludables como el ejercicio, y el marketing relacional. Tambi\u00e9n ha publicado sus estudios en diversas revistas cient\u00edficas como <em>Journal of Service Research, Journal of Business Research<\/em> y <em>Journal of Service Theory and Practice<\/em>, entre otras.<\/p>\n<p><strong>Direcci\u00f3n:<\/strong> <a href=\"https:\/\/fecem.unizar.es\/\">Facultad de Econom\u00eda y Empresa<\/a>. Campus R\u00edo Ebro. C\/Mar\u00eda de Luna s\/n \u00abEd. Lorenzo Normante\u00bb. CP: 50018, Zaragoza<br \/>\n<strong>Tel\u00e9fono interno:<\/strong><br \/>\n<strong>Tel\u00e9fono externo:<\/strong> +34 976 762 747<br \/>\n<strong>E-mail:<\/strong> <a href=\"mailto:aminguez@unizar.es\">aminguez@unizar.es<\/a><\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-60b1c63696d689b76b3\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-investigaci\u00d3n\" href=\"#tab-60b1c63696d689b76b3\"><h4 class=\"fusion-tab-heading\">INVESTIGACI\u00d3N<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-investigaci\u00d3n\" id=\"tab-60b1c63696d689b76b3\">\n<p><strong>PUBLICACIONES<\/strong><\/p>\n<p><strong>Minguez, A., &amp; Sese, F. J.<\/strong> (2023). Philanthropy scandals and regular donations: the role of email marketing communications. <strong><em>Journal of Marketing Management<\/em><\/strong><em>, 39(15-16), 1592-1619<\/em>.<\/p>\n<p><strong>Minguez, A. &amp; Sese, F. J. <\/strong>(2023) <a class=\"gsc_a_at\" href=\"https:\/\/journals.sagepub.com\/doi\/full\/10.1177\/10946705221103270\">Periodic Versus Aggregate Donations: Leveraging Donation Frequencies to Cultivate the Regular Donor Portfolio<\/a>,\u00a0<em><strong>Journal of Service Research<\/strong>, 26 (2), 283-299<\/em>.<\/p>\n<p><strong>Minguez, A. &amp; Sese, F. J. <\/strong>(2022) <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0148296322003915\">Why do you want a relationship, anyway? Consent to receive marketing communications and donors\u2019 willingness to engage with nonprofits<\/a>, <em><strong>Journal of Business Research<\/strong>, <i>148<\/i>, 356-367<\/em><em>.<\/em><\/p>\n<p><strong>Minguez, A. &amp; Sese, F. J. <\/strong>(2022) <a href=\"https:\/\/doi.org\/10.1108\/JSTP-05-2021-0084\">How does relationship length influence donation amount over time for regular members of nonprofit organizations? The moderating role of donation frequency<\/a>, <strong><em>Journal of Service Theory and Practice, <\/em><\/strong>32(3), 432-451<strong><em>. <\/em><\/strong><\/p>\n<p><strong>Minguez, A. &amp; Sese, F. J.<\/strong> (2022) <a href=\"https:\/\/doi.org\/10.1002\/nvsm.1706\">Social norms and recognition in social fundraising campaigns: The moderating role of self\u2010construal<\/a>. <strong>Journal of Philanthropy and Marketing,<\/strong> 27(1), e1706.<\/p>\n<p><strong>Minguez, A. &amp; Sese, F. J.<\/strong> (2021) <a href=\"https:\/\/doi.org\/10.1080\/10696679.2020.1859335\">Understanding the Effectiveness of Social Influence Appeals in Charitable Giving: The Roles of Affinity with the Cause, and Past Giving Behavior<\/a>, <strong><em>Journal of Marketing Theory and Practice<\/em><\/strong>, 29(3), 375-386.<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-d7b6159025e020395d5\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-docencia\" href=\"#tab-d7b6159025e020395d5\"><h4 class=\"fusion-tab-heading\">DOCENCIA<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-docencia\" id=\"tab-d7b6159025e020395d5\">\n<p class=\"tabcv\">DOCENCIA<\/p>\n<p><strong>2024-2025<\/strong><\/p>\n<ul>\n<li>Marketing p\u00fablico y no lucrativo (Grado en Marketing e Investigaci\u00f3n de Mercados)<\/li>\n<li>Decisiones sobre gesti\u00f3n comercial de precios (Grado en Marketing e Investigaci\u00f3n de Mercados)<\/li>\n<li>Introducci\u00f3n a la investigaci\u00f3n de mercados (Grado en Marketing e Investigaci\u00f3n de Mercados)<\/li>\n<\/ul>\n<p><strong>2023-2024<\/strong><\/p>\n<ul>\n<li>Marketing p\u00fablico y no lucrativo (Grado en Marketing e Investigaci\u00f3n de Mercados)<\/li>\n<li>Decisiones sobre producto y marca\u00a0(Grado en Marketing e Investigaci\u00f3n de Mercados)<\/li>\n<\/ul>\n<p><strong>2022-2023<\/strong><\/p>\n<ul>\n<li>Marketing agroalimentario (M\u00e1ster en Ingenier\u00eda Agron\u00f3mica)<\/li>\n<li>Creaci\u00f3n de productos tur\u00edsticos (M\u00e1ster en Direcci\u00f3n y Planificaci\u00f3n del Turismo)<\/li>\n<li>Direcci\u00f3n comercial II<\/li>\n<li>Gesti\u00f3n empresarial (Grado en ADE)<\/li>\n<li>Organizaci\u00f3n y gesti\u00f3n de asociaciones deportivas (Grado en Ciencias de la Actividad F\u00edsica y del Deporte)<\/li>\n<\/ul>\n<p><strong>2019-2022<\/strong><\/p>\n<ul>\n<li>Fijaci\u00f3n de precios (Grado en Marketing e Investigaci\u00f3n de Mercados)<\/li>\n<li>Decisiones sobre gesti\u00f3n comercial de precios (Grado en Marketing e Investigaci\u00f3n de Mercados)<\/li>\n<\/ul>\n<p><strong>2018-2019<\/strong><\/p>\n<ul>\n<li>Simulaci\u00f3n comercial (Grado en Marketing e Investigaci\u00f3n de Mercados)<\/li>\n<li>Investigaci\u00f3n de mercados (Grado en Marketing e Investigaci\u00f3n de Mercados)<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - 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