{"id":2587,"date":"2019-06-19T14:12:40","date_gmt":"2019-06-19T12:12:40","guid":{"rendered":"http:\/\/generes.unizar.es\/?page_id=2587"},"modified":"2026-01-26T16:00:20","modified_gmt":"2026-01-26T15:00:20","slug":"publications","status":"publish","type":"page","link":"https:\/\/generes.unizar.es\/es\/publications\/","title":{"rendered":"Publicaciones"},"content":{"rendered":"
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Publicaciones m\u00e1s relevantes de los \u00faltimos a\u00f1os<\/h2>\n<\/div>
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2026<\/p>\n<\/div>

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Customer experience and chatbots disruption: current landscape and research needs. <\/h2><\/div>
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Farjas, C., Herrando, C., & Melero-Polo, I. (2026)
\nThe Service Industries Journal<\/em>, 46(1-2), 92-125. https:\/\/doi.org\/10.1080\/02642069.2025.2575165<\/a>
\n(JCR 2024: 7.4, 36\/420, D1 Management)<\/div><\/div><\/div>
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2025<\/p>\n<\/div>

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It\u2019s the moment of truth: a longitudinal study of touchpoint influence on business-to-business relationships<\/h2><\/div>
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Cambra-Fierro, J.; Patricio, L.; Polo-Redondo, Y; Trifu, A. (2025)
\nJournal of Research in Interactive Marketing<\/strong><\/em>, Vol 19 (4), 503-526. (JCR 2024: 11.6, 7\/316, D1 Business)<\/p>\n<\/div><\/div><\/div>

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The role of customer experience dimensions in expanding customer\u2013firm relationships: A customer expansion journey approach<\/h2><\/div>
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Gao, L. X., Melero-Polo, I., & Sese, F. J. (2025)
\nJournal of Retailing<\/strong>, 101(3), 493-517.
\nhttps:\/\/doi.org\/10.1016\/j.jretai.2025.05.004<\/a><\/div><\/div><\/div>
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How destination image projected on social media influencers online sales of tourism services: exploring the moderating role of tourists\u2019 experience<\/h2><\/div>
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Hern\u00e1ndez-Ortega, B., Herrero, A., San Martin, H., Franco, J. (2025)
\nCurrent Issues in Tourism<\/em><\/strong>, in press. (JCR 2024: 4.6, 24\/139, D1 Hospitality, Leisure, Sport & Tourism)<\/p>\n<\/div><\/div><\/div>

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An Experiential Perspective on Uncertainty in Peer-To-Peer Platform Services<\/h2><\/div>
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P\u00e9rez L\u00f3pez, Ra\u00fal; Yrj\u00f6la, Mika; Becker, Larissa; Panina, Ekaterina; Saarij\u00e4rvi, Hannu (2025)
\nJournal of Service Management<\/em><\/strong>, 36(6), 29-52 (JCR 2024: 7.9, 30\/420, D1 Management)<\/p>\n<\/div><\/div><\/div>

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2024<\/p>\n<\/div>

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Gamification in workforce training: Improving employees\u2019 self-efficacy and information security and data protection behaviours<\/h2><\/div>
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Bitri\u00e1n, P., Buil, I., Catal\u00e1n, S. & Merli, D. (2024)
\nJournal of Business Research<\/strong>, 179, 114685. (JCR 2024: 9.8, 14\/316, D1 Business)<\/div><\/div><\/div>
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Encouraging altruistic user-generated content in gamified review platforms<\/h2><\/div>
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Buil, I., Catal\u00e1n, S. & Oliveira, T. (2024)
\nInternet Research<\/strong> (ahead-of-print). (JCR 2024: 6.8, 39\/316, Q1 Business)<\/div><\/div><\/div>
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The effect of anthropomorphism of virtual voice assistants on perceived safety as an antecedent to voice shopping<\/h2><\/div>
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Calahorra-Candao, G., & Mart\u00edn-de Hoyos, M. J. (2024)
\nComputers in Human Behavior<\/strong>, 153, 108124. (JCR 2024: 8.9, 3\/102, D1 Psychology, Experimental)<\/div><\/div><\/div>
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Smart innovations for sustainable cities: Insights from a public\u2010private innovation ecosystem<\/h2><\/div>
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Cambra\u2010Fierro, J. J., L\u00f3pez\u2010P\u00e9rez, M. E., Melero\u2010Polo, I., P\u00e9rez, L., & Tejada\u2010Tejada, M. (2024)
\nCorporate Social Responsibility and Environmental Management<\/strong>, 31(3), 1654-1666. (JCR 2024: 9.1, 15\/316, D1 Business)<\/div><\/div><\/div>
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Ask ChatGPT first! Transforming learning experiences in the age of artificial intelligence<\/h2><\/div>
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Gao, L., L\u00f3pez-P\u00e9rez, M. E., Melero-Polo, I., & Trifu, A. (2024)
\nStudies in Higher Education<\/strong>, 49(12), 2772-2796. (JCR 2024: 3.2, 79\/756, Q1 Education & Educational Research)<\/div><\/div><\/div>
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Getting the recipe right: How content combinations drive social media engagement behaviors<\/h2><\/div>
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Lapresta-Romero, S., Becker, L., Hern\u00e1ndez-Ortega, B., Terho, H., Franco, J. (2024)
\nJournal of Interactive Marketing<\/strong>, in press. (JCR 2024: 7.8, 26\/316, D1 Business)<\/div><\/div><\/div>
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Can the humanisation of smart home speakers improve user's attitude towards covert information collection?<\/h2><\/div>
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Lavado-Nalvaiz, N., Lucia-Palacios, L., & P\u00e9rez-L\u00f3pez, R. (2024)
\nJournal of Research in Interactive Marketing<\/strong>, 18(4), 648-665. (JCR 2024: 11.6, 7\/316, D1 Business)<\/div><\/div><\/div>
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2023<\/p>\n<\/div>

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The design of B2B customer references: A signaling theory perspective<\/h2><\/div>
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Boyd, E., Sese, F.J., Tillmanns, S. (2023)
\nJournal of the Academy of Marketing Science<\/strong>, 51 (3), 658-674. (JCR 2023: 9.5, 14\/304, D1 Business)<\/div><\/div><\/div>
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The impact of gamified loyalty programmes on customer engagement behaviours. A hotel industry application<\/h2><\/div>
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Bravo, R., Catal\u00e1n, S. & Pina, J.M. (2023)
\nJournal of Hospitality and Tourism Technology<\/strong>, 14, 925\u2013940. (JCR 2023: 5.3, 19\/140, Q1 Hospitality, Leisure, Sport & Tourism)<\/div><\/div><\/div>
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Intention versus behaviour: Integration of theories to help curb food waste among young Spanish consumers<\/h2><\/div>
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Fraj-Andr\u00e9s, E.; Herrando, C.; Lucia-Palacios, L.; P\u00e9rez-L\u00f3pez, R. (2023)
\nBritish Food Journal<\/strong>, 125(2), 250\u2013286. (JCR 2023: 3.4, 8\/39, Q1 Agricultural Economics & Policy)<\/div><\/div><\/div>
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Informative initiatives as a useful tool to raise awareness of food waste. An application to higher education<\/h2><\/div>
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Fraj-Andr\u00e9s, E., Herrando, C., Lucia-Palacios, L., & P\u00e9rez-L\u00f3pez, R. (2023)
\nInternational Journal of Sustainability in Higher Education<\/strong>, 24(4), 840-858. (JCR 2023: 3.0, 83\/760, Q1 Education & Educational Research)<\/div><\/div><\/div>
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Winning your customers\u2019 minds and hearts: disentangling the effects of lock-in and affective customer experience on retention<\/h2><\/div>
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Gao, L., de Haan, E., Melero-Polo, I., & Sese, F. J. (2023)
\nJournal of the Academy of Marketing Science<\/strong>, 51(2), 334-371. (JCR 2023: 9.5, 14\/304, D1 Business)<\/div><\/div><\/div>
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How can autonomy improve consumer experience when interacting with smart products?<\/h2><\/div>
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Lucia-Palacios, L., & P\u00e9rez-L\u00f3pez, R. (2023)
\nJournal of Research in Interactive Marketing<\/strong>, 17(1), 19-37. (JCR 2023: 9.6, 13\/304, Q1 Business)<\/div><\/div><\/div>
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Periodic Versus Aggregate Donations: Leveraging Donation Frequencies to Cultivate the Regular Donor Portfolio<\/h2><\/div>
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Minguez, A., Sese, F.J. (2023)
\nJournal of Service Research<\/strong>, 26 (2), 283-299. (JCR 2023: 9.8, 12\/304, D1 Business)<\/div><\/div><\/div>
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Antecedents and consequences of conspicuous green behavior on social media: Incorporating the virtual self-identity into the theory of planned behavior<\/h2><\/div>
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Wallace, E. & Buil, I. (2023)
\nJournal of Business Research<\/strong>, 157. (JCR 2023: 10.5, 9\/304, D1 Business)<\/div><\/div><\/div>
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2022<\/p>\n<\/div>

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Theories, constructs, and methodologies to study COVID-19 in the service industries<\/h2><\/div>
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Cambra-Fierro, J., Gao, L., Melero-Polo, I., & Patr\u00edcio, L. (2022)
\nThe Service Industries Journal<\/strong>, Vol. 42(7-8), pp. 551-582. (JCR 2022: 9.4, 29\/227, Q1 Management)<\/div><\/div><\/div>
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Brand-generated social media content and its differential impact on loyalty program members<\/h2><\/div>
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Hern\u00e1ndez-Ortega, B.I., Stanko, M., Rishika, R., Molina-Castillo, F.J., Franco, J. (2022)
\nJournal of the Academy of Marketing Science<\/strong>, 50(5), 1071-1090. (JCR 2022: 18.2, 2\/154, D1 Business)<\/div><\/div><\/div>
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Emotional contagion triggered by online consumer reviews<\/h2><\/div>
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Herrando, C., Jim\u00e9nez-Mart\u00ednez, J., Mart\u00edn-De Hoyos, M. J., & Constantinides, E. (2022)
\nJournal of Retailing and Consumer Services<\/strong>, 67, 102973. (JCR 2022: 10.4, 19\/154, Q1 Business)<\/div><\/div><\/div>
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Influencer endorsement posts and their effects on advertising attitudes and purchase intentions<\/h2><\/div>
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Herrando, C., Mart\u00edn-De Hoyos, M.J. (2022)
\nInternational Journal of Consumer Studies<\/strong>, 46(6), 2288\u20132299. (JCR 2022: 9.9, 24\/154, Q1 Business)<\/div><\/div><\/div>
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The role of the humanisation of smart home speakers in the personalisation\u2013privacy paradox<\/h2><\/div>
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Lavado-Nalvaiz, N., Lucia-Palacios, L., & P\u00e9rez-L\u00f3pez, R. (2022)
\nElectronic Commerce Research and Applications<\/strong>, 53, 101-146. (JCR 2022: 6.0, 54\/154, Q1 Business)<\/div><\/div><\/div>
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The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing<\/h2><\/div>
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Liu, H. y Sese F.J. (2022)
\nJournal of Retailing<\/strong>, Vol. 98 (2), 241-259. (JCR 2022: 10.02, 22\/154, Q1 Business)<\/div><\/div><\/div>
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Why do you want a relationship, anyway? Consent to receive marketing communications and donors\u2019 willingness to engage with nonprofits<\/h2><\/div>
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Minguez, A. & Sese, F. J. (2022)
\nJournal of Business Research<\/strong>, 148, 356-367. (JCR 2022: 11.3, 14\/154, D1 Business Management)<\/div><\/div><\/div>
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Quantifying the effect of status in a multi-tier loyalty program<\/h2><\/div>
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Viswanathan, V., Koetterheinrich, K., Bijmolt, T.H.A., Krafft, M., Sese, F.J. (2022)
\nIndustrial Marketing Management<\/strong>, Vol. 104, 376-383. (JCR 2022: 10.3, 21\/154, Q1 Business)<\/div><\/div><\/div>
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2021<\/p>\n<\/div>

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Enhancing user engagement: The role of gamification in mobile apps<\/h2><\/div>
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Bitrian, P., Buil, I. & Catal\u00e1n, S. (2021)
\nJournal of Business Research<\/strong>, 132, 170\u2013185. (JCR 2021: 10.96, 17\/154, Q1 Business)<\/div><\/div><\/div>
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Gamification in tourism and hospitality review platforms: How to R.A.M.P. up users\u2019 motivation to create content<\/h2><\/div>
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Bravo, R.; Catal\u00e1n, S.; Pina, J.M. (2021)
\nInternational Journal of Hospitality Management<\/strong>, 99, 103064. (JCR 2021: 10.43, 5\/58, Q1 Hospitality, Leisure, Sport & Tourism)<\/div><\/div><\/div>
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Understanding how customers engage with social tourism websites<\/h2><\/div>
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Bravo, R.; Catal\u00e1n, S.; Pina, J.M. (2021)
\nJournal of Hospitality and Tourism Technology<\/strong>, 12(1), 141\u2013154. (JCR 2021: 5.58, 20\/58, Q2 Hospitality, Leisure, Sport & Tourism)<\/div><\/div><\/div>
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Effects of internal brand knowledge dissemination on the employee<\/h2><\/div>
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Bravo, R.; Pina, J.M.; Tirado, B. (2021)
\nInternational Journal of Bank Marketing<\/strong>, 39(7), 1273\u20131291. (JCR 2021: 5.08, 76\/154, Q2 Business)<\/div><\/div><\/div>
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The Power of Social Influence and Customer\u2013Firm Interactions in Predicting Non-transactional Behaviors, Immediate Customer Profitability, and Long-term Customer Value<\/h2><\/div>
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Cambra-Fierro, J.; L (Xuehui) Gao and I. Melero-Polo (2021)
\nJournal of Business Research<\/strong>, Vol. 125, pp. 103-119. (JCR 2021: 10.96, 17\/154, Q1 Business)<\/div><\/div><\/div>
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How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention<\/h2><\/div>
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Cambra-Fierro, J., Gao, L. X., Melero-Polo, I., & Trifu, A. (2021)
\nJournal of Retailing and Consumer Services<\/strong>, Vol. 61, 102-578. (JCR 2021: 10.97, 16\/154, Q1 Business)<\/div><\/div><\/div>
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Short-term and long-term effects of touchpoints on customer percections<\/h2><\/div>
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Cambra-Fierro, J., Polo-Redondo, Y., & Trifu, A. (2021).
\nJournal of Retailing and Consumer Services<\/strong>, Vol. 61, 102-520. (JCR 2021: 10.97, 16\/154, Q1 Business)<\/div><\/div><\/div>
<\/i><\/div>

Effects of home voice assistants\u2019 autonomy on instrusiveness and usefulness: direct, indirect, and moderating effects of interactivity<\/h2><\/div>
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Lucia-Palacios, L., & P\u00e9rez-L\u00f3pez, R. (2021)
\nJournal of Interactive Marketing<\/strong>, 56(1), 41-54. (JCR 2021: 11.32, 10\/154, Q1 Business)<\/div><\/div><\/div>
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Standardized vs. customized firm-initiated interactions: Their effect on customer gratitude and performance in a B2B context<\/h2><\/div>
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Ruz-Mendoza, M. A., Cambra-Fierro, I. Melero-Polo, and Trifu, A. (2021)
\nJournal of Business Research<\/strong>, Vol. 133, pp. 341-353. (JCR 2021: 10.96, 17\/154, Q1 Business)<\/div><\/div><\/div>
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2020<\/p>\n<\/div>

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Understanding applicants\u2019 reactions to gamified recruitment<\/h2><\/div>
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Buil, I., Catal\u00e1n, S. & Mart\u00ednez, E. (2020)
\nJournal of Business Research<\/strong>, 110, 41\u201350 (JCR 2020: 7.55, 28\/153, Q1 Business)<\/div><\/div><\/div>
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Channel Habits and the Development of Successful Customer-Firm Relationships in Services<\/h2><\/div>
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Cambra-Fierro, J.; I. Melero-Polo, L. Patr\u00edcio y F. Javier Sese (2020)
\nJournal of Service Research<\/strong> (JCR 2020: 10.67, 8\/153, D1 Business)<\/div><\/div><\/div>
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Customer Equity Drivers, Customer Experience Quality, and Customer Profitability in Banking Services: The Moderating Role of Social Influence<\/h2><\/div>
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Gao, L.; I. Melero-Polo y F. Javier Sese (2020)
\nJournal of Service Research<\/strong> (JCR 2020: 10.67, 8\/153, D1 Business)<\/div><\/div><\/div>
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When the performance comes into play: The influence of positive online consumer reviews on individuals' post-consumption responses<\/h2><\/div>
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Hern\u00e1ndez, B. (2020)
\nJournal of Business Research<\/strong>, 113, 422-435. (JCR 2020: 7.55, 28\/153, Q1 Business)<\/div><\/div><\/div>
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What, how and when? Exploring the influence of firm-generated content on popularity in a tourism destination context<\/h2><\/div>
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Hern\u00e1ndez-Ortega, B., San Mart\u00edn, H., Herrero, A., Franco, J.L. (2020)
\nJournal of Destination Marketing & Management<\/strong> 18, 100504 (JCR 2020: 6.95, 46\/226, Q1 Management.)<\/div><\/div><\/div>
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Potential funders\u2019 motivations in reward-based crowdfunding. The influence of project attachment and business viability<\/h2><\/div>
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Herrero, \u00c1.; Hern\u00e1ndez-Ortega, B.; San Mart\u00edn, H. (2020)
\nComputers in Human Behavior<\/strong>. 106, 106240 (JCR 2020: 6.89, 4\/91, D1 Psychology, Multidisciplinary)<\/div><\/div><\/div>
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How situational circumstances modify the effects of frontline employees\u2019 competences on customer satisfaction with the store<\/h2><\/div>
<\/div>
Lucia-Palacios, L., Perez-Lopez, R., & Polo-Redondo, Y. (2020)
\nJournal of Retailing and Consumer Services<\/strong>, 52, 101905 (JCR 2020: 7.15, 32\/153, Q1 Business)<\/div><\/div><\/div>
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Social Consciousness and perceived risk as drivers of crowdfunding as a socially responsible investment in tourism<\/h2><\/div>
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SanMart\u00edn, H., Hern\u00e1ndez, B., Herrero, A. (2020)
\nJournal of Travel Research<\/strong>, 60(1), 16-30 (JCR 2020: 10.9, 2\/58, D1 Hospitality, Leisure, Sport & Tourism)<\/div><\/div><\/div>
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Consuming good\u2019 on social media: What can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?<\/h2><\/div>
<\/div>
Wallace, E., Buil, I. & de Chernatony, L. (2020)
\nJournal of Business Ethics<\/strong>, 162, 577\u2013592 (JCR 2020: 6.43, 3\/56, D1 Ethics)<\/div><\/div><\/div>
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2019<\/p>\n<\/div>

<\/i><\/div>

Does privacy assurance on social commerce sites matter to millennials?<\/h2><\/a><\/div>
<\/div>
\n

Wang, Y.,\u00a0Herrando, C.<\/strong> (2019)
\nInternational Journal of Information Management<\/strong><\/em>, Vol. 44, 164-177<\/p>\n<\/div><\/div><\/div>

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Sustainability and business outcomes in the context of SMEs: comparing family firms vs non-family firms<\/h2><\/a><\/div>
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\n

Cambra, J., Melero, I.<\/strong>, L\u00f3pez, M.E. y V\u00e1zquez, R. (2019)
\nSustainability<\/em><\/strong>, Vol. 10 (11), 4080.<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Tell me your age and I tell you what you trust: the moderating effect of generations<\/h2><\/a><\/div>
<\/div>
Herrando, C., Jim\u00e9nez-Mart\u00ednez, J., Mart\u00edn-De Hoyos, M.J.<\/strong> (2019)
\nInternet Research<\/strong><\/em>,\u00a0https:\/\/doi.org\/10.1108\/IntR-03-2017-0135<\/a><\/div><\/div><\/div>
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2018<\/p>\n<\/div>

<\/i><\/div>

Customer value co-creation over the relationship life cycle<\/h2><\/a><\/div>
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Cambra, J., Melero, I. y Sese, F. J.<\/strong>\u00a0(2018)
\nJournal of Service Theory and Practice\u00a0<\/em>,<\/strong>\u00a0Vol. 28(3), 336-355<\/div><\/div><\/div>
<\/i><\/div>

How extroversion affects student attitude toward the combined use of a wiki and video recording of group presentations<\/h2><\/a><\/div>
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\n

Fraj, E., Lucia, L. y P\u00e9rez, R.<\/strong>\u00a0(2018)
\nComputers & Education\u00a0<\/em>,<\/strong>Vol. 119, 31-43.<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Entrepreneurs and innovation: The contingent role of institutional factors<\/h2><\/a><\/div>
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\n

Fuentelsaz, L., Maicas, J. P. y Montero, J.<\/strong>\u00a0(2018)
\nInternational Small Business Journal: Researching Entrepreneurship\u00a0<\/em>,<\/strong>\u00a01-26<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Can social support alleviate stress while shopping in crowded retail environments?<\/h2><\/a><\/div>
<\/div>
\n

Lucia, L., P\u00e9rez, R. y Polo, Y.<\/strong>\u00a0(2018)
\nJournal of Business Research<\/em>,<\/strong>\u00a0Vol. 90, 141-150<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Don\u2019t believe strangers: Online consumer reviews and the role of social psychological distance<\/h2><\/a><\/div>
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\n

Hern\u00e1ndez, B.\u00a0<\/strong>(2018)
\nInformation & Management,\u00a0<\/em><\/strong>Vol. 55(1), 31-50<\/p>\n<\/div><\/div><\/div>

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2017<\/p>\n<\/div>

<\/i><\/div>

The influence of flow on learning outcomes: An empirical study on the use of clickers<\/h2><\/a><\/div>
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\n

Buil, I.; Catal\u00e1n, S. y Mart\u00ednez, E.\u00a0<\/strong>(2017)
\nBritish Journal of Educational Technology<\/em><\/strong>, DOI: 10.1111\/bjet.12561<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Customer-Firm Interactions and the Path to Profitability: A Chain-of-Effects Model<\/h2><\/a><\/div>
<\/div>
\n

Cambra, J., Melero, I., Sese, F. J.\u00a0<\/strong>y van Doorn, J. (2017)
\nJournal of Service Research<\/em><\/strong>, Vol. 21(2), 201-218<\/p>\n<\/div><\/div><\/div>

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Do strategic groups explain differences in multimarket competition spillovers?<\/h2><\/a><\/div>
<\/div>
\n

G\u00f3mez, J., Orcos, R. y Palomas, S.\u00a0<\/strong>(2017)
\nStrategic Organization,\u00a0<\/em><\/strong>Vol. 15(3), 367-389<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Management for sustainable development and its impact on firm value in the SME context: Does size matter?<\/h2><\/a><\/div>
<\/div>
\n

L\u00f3pez, M.E., Melero, I. y Ses\u00e9, F.J.\u00a0<\/strong>(2017)
\nBusiness Strategy and the Environment<\/em><\/strong>, Vol. 26(7), 985-999<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Does specific CSR training for managers impact shareholder value? Implications for education in sustainable development<\/h2><\/a><\/div>
<\/div>
\n

L\u00f3pez, M.E., Melero, I. y Ses\u00e9, F.J.\u00a0<\/strong>(2017)
\nCorporate Social Responsibility and Environmental Management,\u00a0<\/em><\/strong>Vol. 24(5), 435-448<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability<\/h2><\/a><\/div>
<\/div>
\n

Petersen, J. A., Kumar, V.,\u00a0Polo, Y. y Ses\u00e9, F. J.\u00a0<\/strong>(2017)
\nJournal of the Academy of Marketing Science,\u00a0<\/em><\/strong>1-24<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Social influence in the adoption of a B2B loyalty program: The role of elite status members<\/h2><\/a><\/div>
<\/div>
\n

Viswanathan, V.,\u00a0Sese, F. J.<\/strong> y Krafft, M. (2017)
\nInternational Journal of Research in Marketing\u00a0<\/em>,<\/strong>Vol. 34(4), 901-918<\/p>\n<\/div><\/div><\/div>

<\/div><\/div>

2016<\/p>\n<\/div>

<\/i><\/div>

Do Clickers Enhance Learning? A Control-Value Theory Approach<\/h2><\/a><\/div>
<\/div>
\n

Buil, I.; Catal\u00e1n, S. y Mart\u00ednez, E.\u00a0<\/strong>(2016)
\nComputers & Education,\u00a0<\/em><\/strong>Vol. 103, 170-182<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry<\/h2><\/a><\/div>
<\/div>
\n

Buil, I., Mart\u00ednez, E. y Matute, J.\u00a0<\/strong>(2016)
\nTourism Management<\/strong><\/em>, Vol. 57, 256-271<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Are multichannel customers really more valuable? An analysis of banking services<\/h2><\/a><\/div>
<\/div>
\n

Cambra J.,\u00a0<\/strong>Kamakura, W. A.,\u00a0Melero, I., y Ses\u00e9, F. J.<\/strong>\u00a0(2016)
\nInternational Journal of Research in Marketing\u00a0<\/em><\/strong>, Vol. 33(1), 208-212<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Interdependencies in the intrafirm diffusion of technological innovations: confronting the rational and social accounts of diffusion<\/h2><\/a><\/div>
<\/div>
\n

Fuentelsaz, L., G\u00f3mez, J., Palomas, S.\u00a0<\/strong>(2016)
\nResearch Policy\u00a0<\/em><\/strong>, Vol. 45(5), 951-963<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

The role of industry dynamics in the persistence of first mover advantages<\/h2><\/a><\/div>
<\/div>
\n

Gomez, J.\u00a0<\/strong>, Lanzolla, G. y\u00a0Maicas, J. P.\u00a0<\/strong>(2016)
\nLong Range Planning\u00a0<\/em><\/strong>, Vol. 49(2), 265-281<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Competitors\u00b4 strategic heterogeneity and firm performance<\/h2><\/a><\/div>
<\/div>
\n

G\u00f3mez, J., Orcos, R. y Palomas, S.<\/strong>\u00a0(2016)
\nLong Range Planning <\/em><\/strong>, Vol. 49(1), 145-163<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Complementary IT resources for enabling technological opportunism<\/h2><\/a><\/div>
<\/div>
\n

Lucia, L., Bordonaba, V., Polo, Y.<\/strong>\u00a0y Gr\u00fcnhagen, M. (2016)
\nInformation & Management\u00a0<\/em><\/strong>, Vol. 53 (5), 654-667<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

The effects of learner-generated videos for YouTube on learning outcomes and satisfaction<\/h2><\/a><\/div>
<\/div>
\n

Or\u00fas, C.,\u00a0Barl\u00e9s, M. J.<\/strong>, Belanche, D.,\u00a0Fraj, E.<\/strong>\u00a0y Gurrea, R. (2016)
\nComputers & Education\u00a0<\/em><\/strong>, Vol. 95, 254-269<\/p>\n<\/div><\/div><\/div>

<\/div><\/div>

2015<\/p>\n<\/div>

<\/i><\/div>

Managing Complaints to Improve Customer Profitability<\/h2><\/a><\/div>
<\/div>
\n

Cambra, J.; Melero, I. y Sese, F. J.\u00a0<\/strong>(2015)
\nJournal of Retailing<\/em><\/strong>\u00a0Vol. 91 (1), 109-124<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

The role of perceived value in vertical brand extensions of luxury and prestige brands<\/h2><\/a><\/div>
<\/div>
\n

Dall\u00b4Olmo, F.,\u00a0Pina, J.M. y Bravo, R.<\/strong>\u00a0(2015)
\nJournal of Marketing Management,\u00a0<\/strong><\/em>Vol. 31 (7\/8), 881-913<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success<\/h2><\/a><\/div>
<\/div>
\n

Fraj, E., Matute, J. y Melero, I.\u00a0<\/strong>(2015)
\nTourism Management<\/em><\/strong>, Vol.46, 30-42<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Incumbents, Technological Change and Institutions: How the Value of Complementary Resources Varies across Markets<\/h2><\/a><\/div>
<\/div>
\n

Fuentelsaz, L., Garrido, E. y Maicas, J.P.<\/strong>\u00a0(2015)
\nStrategic Management Journal<\/em><\/strong>, Vol. 36(12), 1778-1801<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Strategic Approach to Network Value in Network Industries<\/h2><\/a><\/div>
<\/div>
\n

Fuentelsaz, L.; Garrido, E. y Ma\u00edcas, J.P.<\/strong>\u00a0(2015)
\nJournal of Management<\/em><\/strong>, Vol. 41(3), 864-892<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Enemies of cloud services usage: inertia and switching costs<\/h2><\/a><\/div>
<\/div>
\n

Lucia, L., P\u00e9rez, R. y Polo, Y.<\/strong>\u00a0(2015)
\nService Business<\/em><\/strong>, Vol. 10(2), 447-467<\/p>\n<\/div><\/div><\/div>

<\/div><\/div>

2014<\/p>\n<\/div>

<\/i><\/div>

The online purchase as a context for co-creating experiences: drivers of and consequences for customer behavior<\/h2><\/a><\/div>
<\/div>
\n

Blasco, L., Hern\u00e1ndez, B. y Jim\u00e9nez, J.\u00a0<\/strong>(2014)
\nInternet Research<\/strong>,<\/em>Vol. 24(3), 393-412<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Technological opportunism effects on IT adoption, intra-firm diffusion and performance: evidence from the U.S. and Spain<\/h2><\/a><\/div>
<\/div>
\n

Bordonaba, V.,<\/strong>\u00a0Gr\u00fcnhagen, M.,\u00a0Lucia, L. y Polo, Y.\u00a0<\/strong>(2014)
\nJournal of Business Research<\/em><\/strong>, Vol.67, 1178-1188<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

The firm\u2019s continuance intentions to use inter-organizational ICTs: The influence of contingency factors and perceptions<\/h2><\/a><\/div>
<\/div>
\n

Hern\u00e1ndez, B.\u00a0<\/strong>, Serrano, C., G\u00f3mez, F. (2014)
\nInformation & Management\u00a0<\/em><\/strong>, Vol. 51 (6), 747-761<\/p>\n<\/div><\/div><\/div>

<\/div><\/div>

2013<\/p>\n<\/div>

<\/i><\/div>

Examining the Role of Advertising and Sales Promotion in Brand Equity<\/h2><\/a><\/div>
<\/div>
\n

Buil, I.,<\/strong>\u00a0de Chernatony, L. y\u00a0Mart\u00ednez, E.<\/strong>\u00a0(2013)
\nJournal of Business Research<\/em><\/strong>, Vol. 66(1), 115-122<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Factors influencing consumer evaluations of gift promotions<\/h2><\/a><\/div>
<\/div>
\n

Buil, I.,<\/strong>\u00a0de Chernatony, L. y\u00a0Montanter, T.\u00a0<\/strong>(2013)
\nEuropean Journal of Marketing<\/strong><\/em>, Vol.47 (3\/4), 574-595<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Downscale extensions: consumer evaluation and feedback effects<\/h2><\/a><\/div>
<\/div>
\n

Dall\u00b4Olmo, F.;\u00a0Pina, J.M. y Bravo, R.<\/strong>\u00a0(2013)
\nJournal of Business Research<\/em><\/strong>, Vol. 66(2), 196-206<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Listen to the market: do its complexity and signals make companies more innovative?<\/h2><\/a><\/div>
<\/div>
\n

P\u00e9rez-Lu\u00f1o, A. y\u00a0Cambra, J.\u00a0<\/strong>(2013)
\nTechnovation<\/em><\/strong>, Vol. 33, 180-192<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Strengthening Customer Relationships: What Factors Influence Customers to Migrate to Contracts?<\/h2><\/a><\/div>
<\/div>
\n

Polo, Y. y Ses\u00e9, J.\u00a0<\/strong>(2013)
\nJournal of Service Research,<\/em><\/strong>\u00a0Vol. 16(2), 138-154<\/p>\n<\/div><\/div><\/div>

<\/i><\/div>

Brand orientation and Brand Values in Retail Banking<\/h2><\/a><\/div>
<\/div>
\n

Wallace, E.,\u00a0Buil, I.<\/strong>\u00a0y de Chernatony, L. (2013)
\nJournal of Marketing Management<\/strong><\/em>, Vol.29 (9-10), 1007-1029<\/p>\n<\/div><\/div><\/div>

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Solic\u00edtanos informaci\u00f3n rellenando todos los campos.<\/p>\n<\/div>

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