{"id":2504,"date":"2019-06-18T17:28:12","date_gmt":"2019-06-18T15:28:12","guid":{"rendered":"http:\/\/generes.unizar.es\/?page_id=2504"},"modified":"2025-05-19T23:56:37","modified_gmt":"2025-05-19T21:56:37","slug":"sese-olivan","status":"publish","type":"page","link":"https:\/\/generes.unizar.es\/es\/members\/sese-olivan\/","title":{"rendered":"Francisco Javier Ses\u00e9 Oliv\u00e1n"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-page pdfprnt-top-right\"><a href=\"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2504?print=pdf\" class=\"pdfprnt-button pdfprnt-button-pdf\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/generes.unizar.es\/wp-content\/plugins\/pdf-print\/images\/pdf.png\" alt=\"image_pdf\" title=\"Descargar PDF\" \/><\/a><a href=\"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2504?print=print\" class=\"pdfprnt-button pdfprnt-button-print\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/generes.unizar.es\/wp-content\/plugins\/pdf-print\/images\/print.png\" alt=\"image_print\" title=\"Imprimir contenido\" \/><\/a><\/div><p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-top:0px;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-top:0px;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_5_6 5_6 fusion-five-sixth fusion-column-first\" style=\"--awb-bg-size:cover;width:83.333333333333%;width:calc(83.333333333333% - ( ( 4% ) * 0.83333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-tabs fusion-tabs-2 classic nav-is-justified horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-alignment:start;--awb-inactive-color:#faf9f8;--awb-background-color:#ffffff;--awb-border-color:#ede8e8;--awb-active-border-color:#f09a3e;\"><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-289c68b480b20906001\" aria-selected=\"true\" id=\"fusion-tab-contacto\" href=\"#tab-289c68b480b20906001\"><h4 class=\"fusion-tab-heading\">CONTACTO<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-5e3c90a6f4c85b0f224\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-investigaci\u00d3n\" href=\"#tab-5e3c90a6f4c85b0f224\"><h4 class=\"fusion-tab-heading\">INVESTIGACI\u00d3N<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-8a9f1169470dffc7e26\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-docencia\" href=\"#tab-8a9f1169470dffc7e26\"><h4 class=\"fusion-tab-heading\">DOCENCIA<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-289c68b480b20906001\" aria-selected=\"true\" id=\"mobile-fusion-tab-contacto\" href=\"#tab-289c68b480b20906001\"><h4 class=\"fusion-tab-heading\">CONTACTO<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-contacto\" id=\"tab-289c68b480b20906001\">\n<p class=\"tabcv\">CONTACTO<\/p>\n<p><strong><img decoding=\"async\" class=\"alignleft size-medium wp-image-2729\" src=\"http:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/07\/Foto-CV-Javier-Sese-Nov-2015-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/07\/Foto-CV-Javier-Sese-Nov-2015-200x300.jpg 200w, https:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/07\/Foto-CV-Javier-Sese-Nov-2015-400x600.jpg 400w, https:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/07\/Foto-CV-Javier-Sese-Nov-2015-600x900.jpg 600w, https:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/07\/Foto-CV-Javier-Sese-Nov-2015-682x1024.jpg 682w, https:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/07\/Foto-CV-Javier-Sese-Nov-2015-768x1152.jpg 768w, https:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/07\/Foto-CV-Javier-Sese-Nov-2015-800x1200.jpg 800w, https:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/07\/Foto-CV-Javier-Sese-Nov-2015-1200x1801.jpg 1200w, https:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/07\/Foto-CV-Javier-Sese-Nov-2015.jpg 1984w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>F. Javier Ses\u00e9 es Catedr\u00e1tico de Universidad en la Facultad de Econom\u00eda y Empresa de la Universidad de Zaragoza.<\/strong><\/p>\n<p>Su investigaci\u00f3n discurre en el \u00e1mbito de la gesti\u00f3n de las relaciones entre proveedor y cliente (CRM), con un especial inter\u00e9s en el estudio de la adquisici\u00f3n y retenci\u00f3n de clientes, de su comportamiento multicanal, de la expansi\u00f3n de la relaci\u00f3n, de la experiencia del cliente, y de la gesti\u00f3n de quejas y recuperaci\u00f3n del servicio. Tambi\u00e9n estudia el marketing social y el comportamiento responsable de los individuos, as\u00ed como los factores que determinan su motivaci\u00f3n para contribuir al bien social. Su investigaci\u00f3n ha sido publicada en revistas cient\u00edficas internacionales como <em>Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, Journal of Service Research y Journal of Interactive Marketing<\/em>. Actualmente es Editor Senior de la revista <a href=\"https:\/\/journals.sagepub.com\/home\/brq\">BRQ Business Research Quarterly<\/a>, y es miembro del Editorial Review Board de la revista Journal of Service Research.<\/p>\n<p><strong>Direcci\u00f3n:<\/strong> Facultad de Econom\u00eda y Empresa (Campus R\u00edo Ebro), Edif. Lorenzo Normante, Mar\u00eda de Luna s\/n, 50018<br \/>\n<strong>Tel\u00e9fono Interno:<\/strong> 844944<br \/>\n<strong>Tel\u00e9fono Externo:<\/strong> 876554944<br \/>\n<strong>E-mail:<\/strong> javisese@unizar.es<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-5e3c90a6f4c85b0f224\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-investigaci\u00d3n\" href=\"#tab-5e3c90a6f4c85b0f224\"><h4 class=\"fusion-tab-heading\">INVESTIGACI\u00d3N<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-investigaci\u00d3n\" id=\"tab-5e3c90a6f4c85b0f224\">\n<p class=\"tabcv\">INVESTIGACI\u00d3N<\/p>\n<p><strong>Publicaciones relevantes:<\/strong><\/p>\n<p>Gao X., Melero I., Sese F.J. (2025), \u00ab<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0022435925000399\" target=\"_blank\" rel=\"noopener noreferrer\">The role of customer experience dimensions in expanding customer\u2013firm relationships: A customer expansion journey approach<\/a>\u00ab,\u00a0<strong><em>Journal of Retailing<\/em><\/strong>, in press.<\/p>\n<p>Boyd, E., Sese, F.J., Tillmanns, S. (2023), \u00ab<a href=\"https:\/\/link.springer.com\/article\/10.1007\/s11747-022-00902-6\" target=\"_blank\" rel=\"noopener\">The design of B2B customer references: A signaling theory perspective<\/a>\u00ab, <em><b>Journal of the Academy of Marketing Science<\/b><\/em>, \u00a051 (3), 658-674.<\/p>\n<p>Gao, X., de Haan, E., Melero, I., Sese, F. J. (2023), \u201c<a href=\"https:\/\/link.springer.com\/article\/10.1007\/s11747-022-00898-z\" target=\"_blank\" rel=\"noopener\">Winning your customers\u2019 minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention<\/a>\u201c, <em><b>Journal of the Academy of Marketing Science<\/b><\/em>, 51 (2), 334-371.<\/p>\n<p>Minguez, A., Sese, F.J. (2023), \u00ab<a href=\"https:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/10946705221103270\" target=\"_blank\" rel=\"noopener\">Periodic Versus Aggregate Donations: Leveraging Donation Frequencies to Cultivate the Regular Donor Portfolio<\/a>\u00ab, <strong>Journal of Service Research<\/strong>, 26 (2), 283-299.<\/p>\n<p>Viswanathan, V., Koetterheinrich, K., Bijmolt, T.H.A., Krafft, M., Sese, F.J. (2022), \u00ab<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0019850122000943#!\" target=\"_blank\" rel=\"noopener\">Quantifying the effect of status in a multi-tier loyalty program<\/a>\u00ab, <strong>Industrial Marketing Management<\/strong>, Vol. 104, 376-383.<\/p>\n<p>Liu, H. y Sese F.J. (2022), \u201c<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0022435921000105\" target=\"_blank\" rel=\"noopener\">The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing<\/a>\u201d, <strong><i>Journal of Retailing<\/i><\/strong>, Vol. 98 (2), 241-259.<\/p>\n<p>Cambra, J., Melero, I., Patricio, L. y Sese F.J. (2020), \u201c<a href=\"https:\/\/journals.sagepub.com\/doi\/full\/10.1177\/1094670520916791\" target=\"_blank\" rel=\"noopener noreferrer\">Chanel Habits and the Development of Successful Customer-Firm Relationships in Services<\/a>\u201d, <em><strong>Journal of Service Research<\/strong><\/em>, 23 (4), 456\u2013475.<\/p>\n<p>Gao, X., Melero-Polo, I. y Sese F.J. (2020), \u00ab<a href=\"https:\/\/journals.sagepub.com\/doi\/full\/10.1177\/1094670519856119?casa_token=f-JFd1LXU7kAAAAA%3AQ_qJWeLP65oFPltZXILgM5csj2yBIIcD1SzKD3E0lYQ5hUWsNU8K2UxrLLF3cnSVUUXH_mGsrjky\" target=\"_blank\" rel=\"noopener noreferrer\">Customer Equity Drivers, Customer Experience Quality, and Customer Profitability in Banking Services: The Moderating Role of Social Influence<\/a>\u00ab, <strong><em>Journal of Service Research<\/em><\/strong>, 23 (2), 174-193.<\/p>\n<p>Cambra-Fierro, Gao, X., Melero-Polo, I. y Sese F.J. (2019), \u201c<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S1567422319300328\" target=\"_blank\" rel=\"noopener noreferrer\">What Drives Customers\u2019 Active Participation in the Online Channel? Customer Equity, Experience Quality, and Relationship Proneness<\/a>\u201d,\u00a0<em><strong>Electronic Commerce Research and Applications<\/strong><\/em>, 35 (May-June).<\/p>\n<p>Petersen, J. A., Kumar, V., Polo, Y. y Ses\u00e9, F. J. (2018),\u00a0<a href=\"https:\/\/link.springer.com\/article\/10.1007\/s11747-017-0554-5\" target=\"_blank\" rel=\"noopener noreferrer\">\u201c Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability\u201c<\/a>,\u00a0<strong><em>Journal of the Academy of Marketing Science<\/em><\/strong>,\u00a0Vol.\u00a046 (5),\u00a0813-836.<\/p>\n<p>Cambra, J., Melero, I., Sese, F. J. y van Doorn, J. (2018),\u00a0<a href=\"https:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/1094670517738369\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cCustomer-Firm Interactions and the Path to Profitability: A Chain-of-Effects Model\u201d<\/a>,\u00a0<em><strong>Journal of Service Research<\/strong><\/em>, Vol. 21(2), 201-218.<\/p>\n<p>Cambra, J., Melero, I. y Sese, F. J. (2018),\u00a0<a href=\"https:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/JSTP-01-2017-0009\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cCustomer value co-creation over the relationship life cycle\u201d<\/a>,\u00a0<strong><em>Journal of Service Theory and Practice\u00a0<\/em>,<\/strong>\u00a0Vol. 28(3), 336-355.<\/p>\n<p>Viswanathan, V., Sese, F. J. y Krafft, M. (2017),\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167811617300563\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cSocial influence in the adoption of a B2B loyalty program: The role of elite status members\u201d<\/a>,\u00a0<strong><em>International Journal of Research in Marketing\u00a0<\/em>,<\/strong>Vol. 34(4), 901-918.<\/p>\n<p>L\u00f3pez, M.E., Melero, I. y Ses\u00e9, F.J. (2017),\u00a0<a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1002\/csr.1418\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cDoes specific CSR training for managers impact shareholder value? Implications for education in sustainable development\u201c<\/a>,\u00a0<strong><em>Corporate Social Responsibility and Environmental Management,\u00a0<\/em><\/strong>Vol. 24(5), 435-448.<\/p>\n<p>Polo, Yolanda and Sese, F. Javier\u00a0(2016), \u201c<a href=\"http:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/1094670516645189?journalCode=jsra\">Does the Nature of the Interaction Matter? Understanding Customer Channel Choice for Purchases and Communications<\/a>,\u201d\u00a0<em><strong>Journal of Service Research<\/strong><\/em>, 19 (3), \u00a0276-290.<\/p>\n<p>Cambra, Jesus; Kamakura,Wagner A.;Melero, Iguacel, and Sese, F. Javier (2016), \u201c<a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167811615300525\">Are multichannel customers really more valuable? An analysis of banking services<\/a>,\u201d\u00a0<strong><em>International Journal of Research in Marketing<\/em><\/strong>, 33 (1), 208-212.<\/p>\n<p>Melero, Iguacel ; Sese, F. Javier ; Verhoef, Peter C. (2016), \u201c<a href=\"https:\/\/journals.ucjc.edu\/ubr\/article\/view\/1739\/1897\">Recasting the customer experience in today\u2019s omnichannel environment<\/a>,\u201d\u00a0\u00a0<em><strong>Universia Business Review<\/strong><\/em>, Vol. 50. pp. 18-37.<\/p>\n<p>Maicas, Juan Pablo; and Sese, F. Javier (2015),\u00a0<a href=\"http:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/emre.12048\/abstract\">\u201cCustomer Base Management in Network Industries: The Moderating Role of Network Size and Market Growth,\u201d<\/a>\u00a0<em><strong>European Management Review<\/strong><\/em>, 12 (4), 209-220.<\/p>\n<p>Cambra, Jes\u00fas; Melero, Igu\u00e1cel, y Sese, F. Javier (2015)\u00a0<a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0022435914000657\">\u201cManaging Complaints to Improve Customer Profitability\u201d<\/a>.\u00a0<strong><em>Journal of Retailing<\/em><\/strong>, 91 (1), 109-124.<\/p>\n<p>Cambra, Jesus; Melero, Iguacel; and Sese, F. Javier (2015),\u00a0<a href=\"http:\/\/link.springer.com\/article\/10.1007%2Fs11628-013-0228-4\">\u201cDoes the Nature of the Relationship Really Matter? An Analysis of the Roles of Loyalty and Involvement in Service Recovery Processes,\u201d<\/a><em><strong>Service\u00a0Business<\/strong><\/em>, 9 (2), 297-320.<\/p>\n<p>Cambra, Jesus; Melero, Iguacel; and Sese, F. Javier (2014),\u00a0<a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S1138575813000686\">\u201cFrom Dissatisfied Customers to Evangelists of the Firm: A Study of the Spanish Mobile Service Sector,\u201d<\/a>\u00a0<em><strong>Business Research Quarterly<\/strong><\/em>, 17 (3), 191-204.<\/p>\n<p>Polo, Yolanda y Sese, F. Javier (2013),\u00a0<a href=\"http:\/\/jsr.sagepub.com\/content\/early\/2013\/01\/02\/1094670512471584.abstract\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cStrengthening Customer Relationships: What Factors Influence Customers to Migrate to Contracts?\u201d<\/a>,\u00a0<em><strong>Journal of Service Research<\/strong><\/em>, 16 (2), 138-154.<\/p>\n<p>Cambra, Jes\u00fas; Melero, Igu\u00e1cel y Sese, F. Javier (2012), \u201c<a href=\"http:\/\/ubr.universia.net\/pdfs_web\/3305.pdf\">Aproximaci\u00f3n al Concepto de Engagement: Un Estudio Exploratorio en el Sector de la Telefon\u00eda M\u00f3vil<\/a>,\u201d\u00a0<em><strong>Universia Business Review<\/strong><\/em>, 33, 84-103.<\/p>\n<p>Polo, Yolanda, Sese, F. Javier and Verhoef, Peter C. (2011), \u201c<a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S1094996811000211\">The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market<\/a>,\u201d\u00a0<em><strong>Journal of Interactive Marketing<\/strong><\/em>, 25 (4), 201-214.\u00a0<em>Runner-up for the\u00a0<strong>2012 Award for the Best Paper<\/strong><\/em><\/p>\n<p>Polo, Yolanda and Sese, F. Javier (2009), \u201c<a href=\"http:\/\/jsr.sagepub.com\/cgi\/content\/abstract\/12\/2\/119\" target=\"_blank\" rel=\"noopener noreferrer\">How to Make Switching Costly: The Role of Marketing and Relationship Characteristics<\/a>,\u201d\u00a0<em><strong>Journal of Service Research<\/strong><\/em>, 12 (2), 119-137.<\/p>\n<p>Maicas, Juan Pablo; Polo, Yolanda and Sese, F. Javier (2009), \u201c<a href=\"http:\/\/www.palgrave-journals.com\/jit\/journal\/v24\/n2\/abs\/jit200835a.html\" target=\"_blank\" rel=\"noopener noreferrer\">The Role of Personal Network Effects and Switching Costs in Determining Mobile Users\u2019 Choice<\/a>,\u201d\u00a0<em><strong>Journal of Information Technology<\/strong><\/em>, 24 (2), 160-171.<\/p>\n<p>Maicas, Juan Pablo; Polo, Yolanda and Sese, F. Javier (2009), \u201c<a href=\"http:\/\/www.sciencedirect.com\/science?_ob=ArticleURL&amp;_udi=B6VCC-4WCT02M-1&amp;_user=10&amp;_coverDate=10%2F31%2F2009&amp;_rdoc=8&amp;_fmt=high&amp;_orig=browse&amp;_srch=doc-info%28%23toc%235951%232009%23999669990%231484240%23FLA%23display%23Volume%29&amp;_cdi=5951&amp;_sort=d&amp;_docanchor=&amp;_ct=10&amp;_acct=C000050221&amp;_version=1&amp;_urlVersion=0&amp;_userid=10&amp;md5=2081591d961098f7fcaaae2a5ca7643a\" target=\"_blank\" rel=\"noopener noreferrer\">Reducing the Level of Switching Costs in Mobile Communications: The Case of Mobile Number Portability<\/a>,\u201d\u00a0<em><strong>Telecommunications Policy<\/strong><\/em>, 33 (9), 544-554.<\/p>\n<p>Oca\u00f1a, Carlos; Polo, Yolanda and Sese, F. Javier (2009),\u00a0<a href=\"http:\/\/www.ief.es\/documentos\/recursos\/publicaciones\/revistas\/hac_pub\/Art_1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cExistencia y Heterogeneidad de los Costes de Cambio en la Industria de la Telefon\u00eda M\u00f3vil,\u201d<\/a>\u00a0<em><strong>Hacienda P\u00fablica Espa\u00f1ola<\/strong><\/em>, 191 (4), 9-26.<\/p>\n<p>Polo, Yolanda, and Sese, F. Javier (2009),\u00a0<a href=\"http:\/\/www.esic.es\/documentos\/revistas\/reim\/100917_105843_E.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cLa Retenci\u00f3n de los Clientes. Un Estudio Emp\u00edrico de sus Determinantes,<\/a>\u201d\u00a0<em><strong>Revista Espa\u00f1ola de Investigaci\u00f3n de Marketing<\/strong><\/em>, 13 (1), 117-137.<\/p>\n<p>Maicas, Juan Pablo, and Sese, F. Javier (2008),\u00a0<a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S1138575811700585\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cAn\u00e1lisis de la Intensidad de los Costes de Cambio en la Industria de la Telefon\u00eda M\u00f3vil,\u201d<\/a>\u00a0<em><strong>Cuadernos de Econom\u00eda y Direcci\u00f3n de la Empresa<\/strong><\/em>, 35, 27-56.<\/p>\n<p>Maicas, Juan Pablo, Polo, Yolanda, and Sese, F. Javier (2007), \u201c<a href=\"http:\/\/ubr.universia.net\/numero22007.htm\">El Papel de los Costes de Cambio en las Relaciones con los Clientes a Largo Plazo<\/a>,\u201d\u00a0<em><strong>Universia Business Review<\/strong><\/em>, 14, 42-55.<\/p>\n<p>Maicas, Juan Pablo; Polo, Yolanda and Sese, F. Javier (2006), \u201c<a href=\"http:\/\/www.emeraldinsight.com\/Insight\/viewContentItem.do;jsessionid=E3636407190770F65C92CCDDB13EDDD7?contentType=Article&amp;contentId=1583837\" target=\"_blank\" rel=\"noopener noreferrer\">The Impact of Customer Relationship Characteristics on Customer Switching Behavior: Differences between Switchers and Staye<\/a>rs,\u201d\u00a0<em><strong>Managing Service Quality<\/strong><\/em>, 16 (6), 556-574.<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-8a9f1169470dffc7e26\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-docencia\" href=\"#tab-8a9f1169470dffc7e26\"><h4 class=\"fusion-tab-heading\">DOCENCIA<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-docencia\" id=\"tab-8a9f1169470dffc7e26\">\n<p class=\"tabcv\">DOCENCIA<\/p>\n<p><strong>Asignaturas de Grado:<\/strong><\/p>\n<p><strong>Grado en Marketing e Investigaci\u00f3n de Mercados:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2024&amp;asignatura_id=27603&amp;estudio_id=20240137&amp;centro_id=109&amp;plan_id_nk=450\" target=\"_blank\" rel=\"noopener noreferrer\">Introducci\u00f3n al Marketing<\/a><\/li>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2024&amp;asignatura_id=27627&amp;estudio_id=20240137&amp;centro_id=109&amp;plan_id_nk=450\" target=\"_blank\" rel=\"noopener noreferrer\">Decisiones sobre Gesti\u00f3n Comercial de Precios<\/a><\/li>\n<\/ul>\n<p><strong>Asignaturas de Posgrado:<\/strong><\/p>\n<p><strong>M\u00e1ster Universitario en Direcci\u00f3n, Estrategia y Marketing<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2024&amp;asignatura_id=61756&amp;estudio_id=20240697&amp;centro_id=109&amp;plan_id_nk=555\" target=\"_blank\" rel=\"noopener noreferrer\">Gesti\u00f3n de Relaciones y Valor del Cliente<\/a><\/li>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2024&amp;asignatura_id=61752&amp;estudio_id=20240697&amp;centro_id=109&amp;plan_id_nk=555\">Bases te\u00f3ricas en m\u00e1rketing<\/a><\/li>\n<\/ul>\n<p class=\"vacioenpdfprint\" style=\"text-align: center;\"><strong><a href=\"https:\/\/moodle.unizar.es\/add\/\" target=\"_blank\" rel=\"noopener noreferrer\">ACCESO A MOODLE<\/a><\/strong><\/p>\n<p><strong>Publicaciones Relevantes en Docencia:<\/strong><\/p>\n<ul>\n<li>Blasco, Lorena; Buil, Isabel; Hern\u00e1ndez, Blanca y Sese, F. Javier (2013), \u201c<a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0360131512002473\">Using Clickers in Class. The Role of Interactivity, Active Collaborative Learning and Engagement in Learning Performance<\/a>,\u201d\u00a0<em><strong>Computers and Education<\/strong><\/em>, 62 (March), 102-110.<\/li>\n<li>Buil, Isabel; Hern\u00e1ndez, Blanca; Sese, F. Javier y Urquizu, Pilar (2012), \u201c<a href=\"http:\/\/www.fce.unal.edu.co\/media\/files\/documentos\/Innovar\/v22n43\/v22n43.pdf\">Los Foros de Discusi\u00f3n y sus Beneficios en la Docencia Virtual: Recomendaciones para un Uso Eficiente<\/a>,\u201d\u00a0<em><strong>Innovar<\/strong><\/em>, 22 (43), 131-143.<\/li>\n<li>Hern\u00e1ndez, Blanca; Montaner, Teresa; Sese, F. Javier y Urquizu, Pilar (2011), \u201c<a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0747563211001397\">The Role of Social Motivations in e-Learning: How Do They Affect Usage and Success of ICT Interactive Tools?<\/a>,\u201d\u00a0<em><strong>Computers in Human Behavior<\/strong><\/em>, 27 (6), 2224-2232.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% ) * 0.16666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-has-icon fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-align-block\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#01485f;--button_gradient_bottom_color:#01485f;--button_gradient_top_color_hover:#f09a3e;--button_gradient_bottom_color_hover:#f09a3e;width:calc(100%);\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"?print=print\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-download fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">Imprimir Curriculum<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-top:0px;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-top:0px;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":37,"featured_media":0,"parent":2096,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-2504","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Francisco Javier Ses\u00e9 Oliv\u00e1n - Grupo Gener\u00e9s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/generes.unizar.es\/members\/sese-olivan\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:en]F. 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