{"id":2483,"date":"2019-06-18T17:01:16","date_gmt":"2019-06-18T15:01:16","guid":{"rendered":"http:\/\/generes.unizar.es\/?page_id=2483"},"modified":"2025-04-02T22:54:12","modified_gmt":"2025-04-02T20:54:12","slug":"pina-perez","status":"publish","type":"page","link":"https:\/\/generes.unizar.es\/es\/members\/pina-perez\/","title":{"rendered":"Jos\u00e9 Miguel Pina P\u00e9rez"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-page pdfprnt-top-right\"><a href=\"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2483?print=pdf\" class=\"pdfprnt-button pdfprnt-button-pdf\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/generes.unizar.es\/wp-content\/plugins\/pdf-print\/images\/pdf.png\" alt=\"image_pdf\" title=\"Descargar PDF\" \/><\/a><a href=\"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2483?print=print\" class=\"pdfprnt-button pdfprnt-button-print\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/generes.unizar.es\/wp-content\/plugins\/pdf-print\/images\/print.png\" alt=\"image_print\" title=\"Imprimir contenido\" \/><\/a><\/div><p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_5_6 5_6 fusion-five-sixth fusion-column-first\" style=\"--awb-bg-size:cover;width:83.333333333333%;width:calc(83.333333333333% - ( ( 4% ) * 0.83333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-tabs fusion-tabs-2 classic nav-is-justified horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-alignment:start;--awb-inactive-color:#faf9f8;--awb-background-color:#ffffff;--awb-border-color:#ede8e8;--awb-active-border-color:#f09a3e;\"><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-04b50cb966759ffd9e0\" aria-selected=\"true\" id=\"fusion-tab-contacto\" href=\"#tab-04b50cb966759ffd9e0\"><h4 class=\"fusion-tab-heading\">CONTACTO<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-1cd649884d21ee8c81a\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-investigaci\u00d3n\" href=\"#tab-1cd649884d21ee8c81a\"><h4 class=\"fusion-tab-heading\">INVESTIGACI\u00d3N<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-78376035c1d528f9c67\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-docencia\" href=\"#tab-78376035c1d528f9c67\"><h4 class=\"fusion-tab-heading\">DOCENCIA<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-04b50cb966759ffd9e0\" aria-selected=\"true\" id=\"mobile-fusion-tab-contacto\" href=\"#tab-04b50cb966759ffd9e0\"><h4 class=\"fusion-tab-heading\">CONTACTO<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-contacto\" id=\"tab-04b50cb966759ffd9e0\">\n<p class=\"tabcv\">CONTACTO<\/p>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-2194\" src=\"\/wp-content\/uploads\/2025\/02\/pinaperez-cv.jpg\" alt=\"\" width=\"170\" height=\"214\" \/><strong>Jos\u00e9 Miguel Pina es Catedr\u00e1tico de Universidad en la Facultad de Econom\u00eda y Empresa de la Universidad de Zaragoza.<\/strong><\/p>\n<p>Sus principales l\u00edneas de trabajo abarcan las estrategias de marca, la gesti\u00f3n de la identidad e imagen corporativa y la gamificaci\u00f3n. Estos trabajos se han publicado en revistas cient\u00edficas como Corporate Social Responsibility and Environmental Management, Defence and Peace Economics, European Journal of Marketing, Information Research, Journal of Business Ethics, Journal of Hospitality and Tourism Technology, International Journal of Hospitality Management, Journal of Business Research, Online Information Review, Service Business y Service Industries Journal.<br \/>\nEs editor asociado de la revista Journal of Marketing Management y coeditor jefe de la revista Review of Marketing Science. Tambi\u00e9n colabora con empresas e instituciones, siendo reservista voluntario del Ej\u00e9rcito de Tierra espa\u00f1ol.<\/p>\n<p><strong>Direcci\u00f3n:<\/strong> Facultad de Econom\u00eda y Empresa. Campus Para\u00edso. Gran V\u00eda, 2. CP: 50.005, Zaragoza<br \/>\n<strong>Tel\u00e9fono:<\/strong> 876 554 693<br \/>\n<strong>E-mail:<\/strong> jmpina@unizar.es<br \/>\n<strong>Web:<\/strong> <a href=\"https:\/\/www.jmpina.com\" target=\"_blank\" rel=\"noopener noreferrer\">jmpina.com<\/a><\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-1cd649884d21ee8c81a\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-investigaci\u00d3n\" href=\"#tab-1cd649884d21ee8c81a\"><h4 class=\"fusion-tab-heading\">INVESTIGACI\u00d3N<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-investigaci\u00d3n\" id=\"tab-1cd649884d21ee8c81a\">\n<p class=\"tabcv\">INVESTIGACI\u00d3N<\/p>\n<p><strong>Principales publicaciones:<\/strong><\/p>\n<p>Bravo, R., Pina, J.M. &amp; Tirado, B. (2024), \u201cRedefining brand identity and internal communications in turbulent times: The case of Banco Sabadell\u201d, <strong>Journal of Brand Management<\/strong>, 1-15.<\/p>\n<p>Pina, J. M. (2024), \u201cPublic Opinion in Conflict Situations: A Sentiment Analysis of Tweets About Russia During the War on Ukraine\u201d, <strong><em>Defence and Peace Economics<\/em><\/strong>, 1-15.<\/p>\n<p>Bravo, R.; Catal\u00e1n, S., &amp; Pina, J.M. (2023), \u201cThe impact of gamified loyalty programmes on customer engagement behaviours. A hotel industry application\u201d, <strong><em>Journal of Hospitality and Tourism Technology<\/em><\/strong>, 1757-9880, 1-16.<\/p>\n<p>Fandos-Herrera, C., Herrando, C., Jim\u00e9nez Mart\u00ednez, J., &amp; Pina, J.M. (2023), \u201cDiscuss to learn: A student-focused learning strategy\u201d, <strong><em>Education + Training<\/em><\/strong>, 65(5), 697-710.<\/p>\n<p>Fandos-Herrera, C., Jim\u00e9nez-Mart\u00ednez, J., Or\u00fas, C., P\u00e9rez-Rueda, A., &amp; Pina, J.M. (2023), \u201cThe Influence of Personality on Learning Outcomes and Attitudes: The Case of Discussants in the Classroom\u201d, <strong><em>International Journal of Management Education<\/em><\/strong>, 21, 00754.<\/p>\n<p>Pina, J.M. (2022), \u201cAn\u00e1lisis de las comunicaciones en Twitter de las Fuerzas Armadas y Cuerpos de Seguridad: Un modelo emp\u00edrico\u201d, <strong><em>Profesional de la Informaci\u00f3n<\/em><\/strong>, 31(4), 1- 14.<\/p>\n<p>Bravo, R., Catal\u00e1n, S. &amp; Pina, J.M. (2021), \u201cUnderstanding how customers engage with social tourism websites\u201d, <strong><em>Journal of Hospitality and Tourism Technology<\/em><\/strong>, 12(1), 141-154.<\/p>\n<p>Bravo, R., Pina, J.M., &amp; Tirado, B. (2021), \u201cEffects of Internal Brand Knowledge Dissemination on the Employee\u201d, <strong><em>International Journal of Bank Marketing<\/em><\/strong>, 39(7), 1273-1291.<\/p>\n<p>Bravo, R., Catal\u00e1n, S. &amp; Pina, J.M. (2021), \u201cGamification in tourism and hospitality review platforms: How to R.A.M.P. up users motivation to create content\u201d, <strong><em>International Journal of Hospitality Management<\/em><\/strong>, 99.<\/p>\n<p>Bravo, R.; Catal\u00e1n, S. &amp; Pina, J.M. (2020), \u00abIntergenerational differences in customer engagement behaviours: An analysis of social tourism websites\u00bb, <strong>International Journal of Tourism Research<\/strong>, 22 (2), 182-191.<\/p>\n<p>Pina, J.M. (2019), \u00abTypes of marketing: fad or a necessity?\u00bb, <strong>European Business Review<\/strong>, 31 (6), 910-925.<\/p>\n<p>Bravo, R.; Mart\u00ednez, E. &amp; Pina, J.M. (2019), \u00abEffects of Customer Perceptions in Multichannel Retail Banking\u00bb, <strong>International Journal of Bank Marketing<\/strong>, 37 (5), 1253-1274.<\/p>\n<p>Martinez, E., &amp; Pina, J. M. (2019). \u00abEffects of service experience on customer responses to a hotel chain\u00bb, <strong>International Journal of Contemporary Hospitality Management<\/strong>, 31(1), 389-405.<\/p>\n<p>Bravo, R., Catal\u00e1n, S., &amp; Pina, J. M. (2019). \u00abAnalysing teamwork in higher education: An empirical study on the antecedents and consequences of team cohesiveness\u00bb, <strong>Studies in Higher Education<\/strong>, 44(7), 1153-1165.<\/p>\n<p>Bordonaba, V. y Pina, J.M. (2018), \u00abStudents&#8217; Experience with Online Simulation Games: From Computer Anxiety to Satisfaction\u00bb, <strong>Interacting with Computers<\/strong>, 30 (2), 162-171.<\/p>\n<p>Bravo, R., Mart\u00ednez, E y Pina, J.M. (2018) \u201cEffects of service experience on customer responses to a hotel chain\u201d,<strong><em>\u00a0International Journal of Contemporary Hospitality Management<\/em><\/strong><em>,<\/em>\u00a0Vol. 24, 25-34<\/p>\n<p>Bordonaba, V. y Pina, J.M. (2018),\u00a0<a href=\"https:\/\/academic.oup.com\/iwc\/article-abstract\/30\/2\/162\/4883503\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cStudents\u2019 Experience with Online Simulation Games: From Computer Anxiety to Satisfaction\u201d,<\/a><strong><em>\u00a0Interacting with Computers<\/em><\/strong>, Vol. 30(2), 162-171.<\/p>\n<p>Bravo, R., Catal\u00e1n, S y Pina, J.M. (2018)\u00a0<a href=\"https:\/\/srhe.tandfonline.com\/doi\/abs\/10.1080\/03075079.2017.1420049\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cAnalysing Teamwork in Higher Education: An Empirical Study on the Antecedents and Consequences of Team Cohesiveness\u201d<\/a><strong>,<em>\u00a0Studies in Higher Education<\/em><\/strong><em>,<\/em>\u00a01-13<\/p>\n<p>Fandos-Herrera, C., Jim\u00e9nez-Mart\u00ednez, J., Or\u00fas, C. y Pina, J.M. (2017),\u00a0<a href=\"https:\/\/srhe.tandfonline.com\/doi\/abs\/10.1080\/03075079.2017.1366437#.W0YlytIzbIU\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cIntroducing the Discussant Role to Stimulate Debate in the Classroom\u201d,<\/a><strong><em>\u00a0Studies in Higher Education,<\/em><\/strong>\u00a01-17.<\/p>\n<p>Bravo, R., Matute, J. y Pina, J.M. (2017)\u00a0<a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/0965254X.2015.1076876\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cCorporate identity management and employees\u00b4responses\u201d<\/a>,<strong><em>\u00a0Journal of Strategic Marketing\u00a0<\/em><\/strong><em>,<\/em>\u00a0Vol. 25 (1), 1-13.<\/p>\n<p>Bravo, R., Matute, J. y Pina, J.M. (2017)\u00a0<a href=\"http:\/\/www.produccioncientificaluz.org\/index.php\/rcs\/article\/view\/22135\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cGesti\u00f3n de la identidad corporativa. Evidencias en el sector bancario\u201d<\/a>,<strong><em>\u00a0Revista de Ciencias Sociales\u00a0<\/em><\/strong><em>,<\/em>\u00a0Vol. 22 (2), 49-62.<\/p>\n<p>Bravo, R., Matute, J. y Pina, J.M. (2016)\u00a0<a href=\"https:\/\/link.springer.com\/article\/10.1007\/s11628-015-0287-9\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cCorporate identity management in the banking sector: effects on employees\u00b4 identification, identity attractiveness and job satisfaction\u201d<\/a>,<strong><em>\u00a0Service Business\u00a0<\/em><\/strong><em>,<\/em>\u00a0Vol. 10, 687-714.<\/p>\n<p>Dall\u00b4Olmo, F., Pina, J.M. y Bravo, R. (2015)\u00a0<a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/0267257X.2014.995692\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cThe role of perceived value in vertical brand extensions of luxury and prestige brands\u201d<\/a>,<strong><em>\u00a0Journal of Marketing Management\u00a0<\/em><\/strong><em>,<\/em>\u00a0Vol.31 (7\/8), 881-913.<\/p>\n<p>Dall\u00b4Olmo, F., Pina, J.M. y Bravo, R. (2015)\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S1019683814000419\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cLa gesti\u00f3n de la identidad corporativa en la Universidad: an\u00e1lisis y consecuencias desde la perspectiva del profesorado\u201d<\/a>,<strong><em>\u00a0Revista Europea de Direcci\u00f3n y Econom\u00eda de la Empresa\u00a0<\/em><\/strong><em>,<\/em>\u00a0Vol. 24, 25-34.<\/p>\n<p>Dall\u00b4Olmo, F., Pina, J.M. y Bravo, R. (2013)\u00a0<a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0148296312002081\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cDownscale extensions: consumer evaluation and feedback effects\u201d<\/a>,\u00a0<strong><em>Journal of Business Research<\/em><\/strong>, Vol. 66(2), 196-206.<\/p>\n<p>Pina, J.M. (2013).\u00a0<a href=\"http:\/\/www.marketingdiscover.com\/curiosidades-del-marketing-libro.html\" target=\"_blank\" rel=\"noopener noreferrer\">Curiosidades del marketing. Qu\u00e9 nos revelan las investigaciones de mercado m\u00e1s recientes<\/a>. Madrid: Ediciones Pir\u00e1mide (<a href=\"http:\/\/www.librosdemarketing.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Libros de marketing.<\/a>)<\/p>\n<p>Bravo, R., de Chernatony, L., Matute, J. y Pina, J.M. (2013) \u201c<a href=\"http:\/\/www.palgrave-journals.com\/bm\/journal\/vaop\/ncurrent\/full\/bm201259a.html\" target=\"_blank\" rel=\"noopener noreferrer\">Projecting banks \u2019 identities through corporate websites: A comparative analysis of Spain and the United Kingdom<\/a>\u201c,\u00a0<em><strong>Journal of Brand Management<\/strong><\/em>, Vol. 20(7), 533-557.<\/p>\n<p>Pina, J.M., Dall\u2019Olmo Riley, F. y Lomax, W. (2012),\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0148296312001427\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cGeneralizing Spillover Effects of Goods and Services Brand Extensions: A Meta-Analysis Approach\u201d,\u00a0<\/a><em><strong>Journal of Business Research<\/strong><\/em>, Vol. 66(9), 1411-1419.<\/p>\n<p>Bravo, R.; Hem, L.E. y Pina, J.M. (2012),\u00a0<a href=\"https:\/\/www.igi-global.com\/article\/content\/62276\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cFrom online to offline through brand extensions and alliances\u201d,<\/a><strong><em>International Journal of E-Business Research<\/em><\/strong>, Vol. 8 (1), 17-34.<\/p>\n<p>Bravo, R.; Matute, J. y Pina, J.M. (2012),\u00a0<a href=\"https:\/\/link.springer.com\/article\/10.1007\/s10551-011-1027-2\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cCorporate Social Responsibility as a Vehicle to Reveal the Corporate Identity: a Study Focused on the Websites of Spanish Financial Entities\u201d,<\/a><em><strong>Journal of Business Ethics<\/strong><\/em>, Vol. 107 (2), 129-146.<\/p>\n<p>Bravo, R.; Matute, J. y Pina, J.M. (2012),<a href=\"https:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/14684521211275975\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cCommunicating Spanish Banks\u2019 Identity: the Role of Websites\u201d,\u00a0<\/a><strong><em>Online Information Review<\/em><\/strong>, Vol. 36 (5), 675-697.<\/p>\n<p>Bravo, R., Matute, J. y Pina, J.M. (2012), \u201c<a href=\"http:\/\/informationr.net\/ir\/17-2\/paper518.html\" target=\"_blank\" rel=\"noopener noreferrer\">An\u00e1lisis de la Informaci\u00f3n sobre Identidad Visual y Comunicaci\u00f3n Corporativa en los Sitios Web: un Estudio sobre los Bancos y Cajas de Ahorros en Espa\u00f1a<\/a>\u201c,\u00a0<em><strong>Information Research-An International Electronic Journal<\/strong><\/em>, Vol. 17, 2.<\/p>\n<p>Bravo, R., Matute, J. y Pina, J.M. (2011),\u00a0<a href=\"http:\/\/www.redalyc.org\/html\/818\/81822453004\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cEfectos de la Imagen Corporativa en el Comportamiento del Consumidor. Un Estudio Aplicado a la Banca Comercial\u201d<\/a>,<em><strong>INNOVAR.Revista de Ciencias Administrativas y Sociales,<\/strong><\/em>\u00a0Vol. 21(40) 35-51.<\/p>\n<p>Mart\u00ednez, E. y Pina, J.M. (2010),\u00a0<a href=\"https:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/03090561011047580\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cConsumer Responses to Brand Extensions: A Comprehensive Model\u201d,\u00a0<\/a><em><strong>European Journal of Marketing,\u00a0<\/strong><\/em>Vol. 44, 7\/8, 1182-1205.<\/p>\n<p>Pina, J.M.; Iversen, N.M. y Mart\u00ednez, E. (2010),\u00a0<a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/02672570903458789\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cFeedback Effects of Brand Extensions on the Brand Image of Global Brands: A Comparison between Spain and Norway\u201d,\u00a0<\/a><strong><em>Journal of Marketing Management<\/em><\/strong>, vol. 26, 9, 943-966.<\/p>\n<p>Bravo, R.; Montaner, T. y Pina, J.M. (2010),\u00a0<a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/02642060802311260\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cCorporate Brand Image in Retail Banking. Development and Validation of a Scale\u201d,<\/a>\u00a0<strong><em>Service Industries Journal<\/em><\/strong>, Vol. 30(8), 1199-1218.<\/p>\n<p>Bravo, R.; Matute, J. y Pina, J.M. (2010), \u201c<a href=\"http:\/\/www.redalyc.org\/articulo.oa?id=80713681001\" target=\"_blank\" rel=\"noopener noreferrer\">Las Asociaciones de Imagen como Determinantes de la Satisfacci\u00f3n en el Sector Bancario Espa\u00f1ol<\/a>\u201c,\u00a0<strong><em>CEDE<\/em><\/strong>, N\u00ba 43, 9-36.<\/p>\n<p>Bravo, R., Montaner, T. y Pina, J.M. (2009),<a target=\"_blank\" rel=\"noopener noreferrer\">\u201cThe Role of Bank Image for Customers versus Non-Customers\u201d,<\/a><strong><em>\u00a0International Journal of Bank Marketing<\/em><\/strong>, Vol. 27, 4, 315-334.<\/p>\n<p>Bravo, R., Montaner, T. y Pina, J.M. (2009), \u201c<a href=\"http:\/\/ubr.universia.net\/pdfs_web\/UBR001200966.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">La Imagen Corporativa de la Banca Comercial. Diferencias entre Segmentos de Consumidores<\/a>\u201c,<strong><em>Universia Business Review<\/em><\/strong>, Vol. 1(21) 66-83.<\/p>\n<p>Mart\u00ednez, E.; Montaner, T. y Pina, J.M. (2009),<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0148296308001471\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cBrand Extension Feedback: The Role of Advertising\u201d,\u00a0<\/a><em><strong>Journal of Business Research<\/strong><\/em>, Vol. 62(3), 305-313.<\/p>\n<p>Mart\u00ednez, E. y Pina, J.M. (2009),\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0148296308000088\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cModeling the Brand Extensions\u2019 Influence on Brand Image\u201d,\u00a0<\/a><em><strong>Journal of Business Research<\/strong><\/em>, Vol. 62 (1), 50-60.<\/p>\n<p>Buil, I.; Mart\u00ednez, E. y Pina, J.M. (2008), \u201c<a href=\"http:\/\/www.esic.es\/documentos\/revistas\/reim\/100916_173436_E.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Extensiones de Marca en Bienes y Servicios: Evaluaci\u00f3n y Efectos sobre la Imagen de Marca<\/a>\u201d,\u00a0<strong><em>Revista Espa\u00f1ola de Investigaci\u00f3n de Marketing ESIC<\/em><\/strong>, Vol. 12 (2), 25-43.<\/p>\n<p>Mart\u00ednez, E.; Pina, J.M. y de Chernatony, L. (2008), \u201c<a href=\"http:\/\/apps.elsevier.es\/watermark\/ctl_servlet?_f=10&amp;pident_articulo=90073518&amp;pident_usuario=0&amp;pcontactid=&amp;pident_revista=324&amp;ty=123&amp;accion=L&amp;origen=elsevierpt%20&amp;web=http:\/\/www.elsevier.pt&amp;lan=en&amp;fichero=324v11n36a90073518pdf001.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Influencia de la Estrategia de Extensi\u00f3n de Marca en la Imagen de Marcas Globales: Un An\u00e1lisis Aplicado a los Mercados Ingl\u00e9s y Espa\u00f1ol<\/a>\u201d,\u00a0<strong><em>Cuadernos de Econom\u00eda y Direcci\u00f3n de la Empresa<\/em><\/strong>, Vol. 36, 77-112.<\/p>\n<p>Buil, I.; Mart\u00ednez, E. y Pina, J.M. (2008),<a href=\"https:\/\/dialnet.unirioja.es\/servlet\/articulo?codigo=2581349\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cUn Modelo de Evaluaci\u00f3n de las Extensiones de Marca de Productos y de Servicios\u201d,\u00a0<\/a><em><strong>Revista Europea de Direcci\u00f3n y Econom\u00eda de la Empresa,<\/strong><\/em>\u00a0Vol. 17 (1), 167-185.<\/p>\n<p>Mart\u00ednez, E.; Montaner, T. y Pina, J.M. (2007), \u201cEstrategia de Promoci\u00f3n e Imagen de Marca: Influencia del Tipo de Promoci\u00f3n, de la Notoriedad de la Marca y de la Congruencia de Beneficios\u201d,\u00a0<strong><em>Revista Espa\u00f1ola de Investigaci\u00f3n de Marketing ESIC<\/em><\/strong>, Vol. 11 (1), 27-52.<\/p>\n<p>Pina, J.M.; Mart\u00ednez, E.; de Chernatony, L. y Drury, S. (2006),<a href=\"https:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/03090560610637374\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cThe Effect of Service Brand Extensions on Corporate Image: An Empirical Model\u201d,\u00a0<\/a><em><strong>European Journal of Marketing,<\/strong><\/em>\u00a0Vol. 40 (1\/2), 174-197.<\/p>\n<p>Mart\u00ednez, E. y Pina, J.M. (2005),\u00a0<a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/13527260500167264\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cInfluence of Corporate Image on Brand Extensions: A Model Applied to the Service Sector\u201d,\u00a0<\/a><strong><em>Journal of Marketing Communications<\/em><\/strong>, Vol. 11 (4), 263-281.<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-78376035c1d528f9c67\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-docencia\" href=\"#tab-78376035c1d528f9c67\"><h4 class=\"fusion-tab-heading\">DOCENCIA<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-docencia\" id=\"tab-78376035c1d528f9c67\">\n<p class=\"tabcv\">DOCENCIA<\/p>\n<p>El profesor Jos\u00e9 M. Pina pertenece al Grupo Interdisciplinar de Innovaci\u00f3n Docente (GIDID), el cual est\u00e1 implicado en la aplicaci\u00f3n de las TIC a la docencia.<\/p>\n<p><strong>Asignaturas de Grado:<\/strong><\/p>\n<p><strong>Grado en Administraci\u00f3n y Direcci\u00f3n de Empresas:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2024&amp;asignatura_id=27303&amp;estudio_id=20240131&amp;centro_id=109&amp;plan_id_nk=448\" target=\"_blank\" rel=\"noopener\">Introducci\u00f3n al Marketing<\/a><\/li>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2024&amp;asignatura_id=27318&amp;estudio_id=20240131&amp;centro_id=109&amp;plan_id_nk=448\" target=\"_blank\" rel=\"noopener\">Introducci\u00f3n a la Investigaci\u00f3n de Mercados (espa\u00f1ol e ingl\u00e9s)<\/a><\/li>\n<\/ul>\n<p><strong>Grado en Econom\u00eda:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2024&amp;asignatura_id=27440&amp;estudio_id=20240133&amp;centro_id=109&amp;plan_id_nk=417\" target=\"_blank\" rel=\"noopener noreferrer\">Direcci\u00f3n de Marketing<\/a><\/li>\n<\/ul>\n<p><strong>Asignaturas de Postgrado:<\/strong><\/p>\n<p><strong>M\u00e1ster Universitario en Direcci\u00f3n, Estrategia y Marketing:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2024&amp;asignatura_id=61757&amp;estudio_id=20240697&amp;centro_id=109&amp;plan_id_nk=555\" target=\"_blank\" rel=\"noopener\">La Direcci\u00f3n de Marca en las Organizaciones<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% ) * 0.16666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-has-icon fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-align-block\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#01485f;--button_gradient_bottom_color:#01485f;--button_gradient_top_color_hover:#f09a3e;--button_gradient_bottom_color_hover:#f09a3e;width:calc(100%);\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"?print=print\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-download fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">Imprimir Curriculum<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":36,"featured_media":0,"parent":2096,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-2483","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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