{"id":2477,"date":"2019-06-18T14:06:12","date_gmt":"2019-06-18T12:06:12","guid":{"rendered":"http:\/\/generes.unizar.es\/?page_id=2477"},"modified":"2025-02-21T22:01:16","modified_gmt":"2025-02-21T21:01:16","slug":"perez-lopez","status":"publish","type":"page","link":"https:\/\/generes.unizar.es\/es\/members\/perez-lopez\/","title":{"rendered":"Ra\u00fal P\u00e9rez L\u00f3pez"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-page pdfprnt-top-right\"><a href=\"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2477?print=pdf\" class=\"pdfprnt-button pdfprnt-button-pdf\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/generes.unizar.es\/wp-content\/plugins\/pdf-print\/images\/pdf.png\" alt=\"image_pdf\" title=\"Descargar PDF\" \/><\/a><a href=\"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2477?print=print\" class=\"pdfprnt-button pdfprnt-button-print\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/generes.unizar.es\/wp-content\/plugins\/pdf-print\/images\/print.png\" alt=\"image_print\" title=\"Imprimir contenido\" \/><\/a><\/div><p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_5_6 5_6 fusion-five-sixth fusion-column-first\" style=\"--awb-bg-size:cover;width:83.333333333333%;width:calc(83.333333333333% - ( ( 4% ) * 0.83333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-tabs fusion-tabs-2 classic nav-is-justified horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-alignment:start;--awb-inactive-color:#faf9f8;--awb-background-color:#ffffff;--awb-border-color:#ede8e8;--awb-active-border-color:#f09a3e;\"><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-81a24d605016710bd93\" aria-selected=\"true\" id=\"fusion-tab-contacto\" href=\"#tab-81a24d605016710bd93\"><h4 class=\"fusion-tab-heading\">CONTACTO<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-40c729738d30dffa09d\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-investigaci\u00d3n\" href=\"#tab-40c729738d30dffa09d\"><h4 class=\"fusion-tab-heading\">INVESTIGACI\u00d3N<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-45a47f3c1a359bd5982\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-docencia\" href=\"#tab-45a47f3c1a359bd5982\"><h4 class=\"fusion-tab-heading\">DOCENCIA<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-81a24d605016710bd93\" aria-selected=\"true\" id=\"mobile-fusion-tab-contacto\" href=\"#tab-81a24d605016710bd93\"><h4 class=\"fusion-tab-heading\">CONTACTO<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-contacto\" id=\"tab-81a24d605016710bd93\">\n<p class=\"tabcv\">CONTACTO<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3214 size-full alignleft\" src=\"http:\/\/generes.unizar.es\/wp-content\/uploads\/2021\/04\/raulperez.jpg\" alt=\"\" width=\"170\" height=\"214\"><strong>Profesor Titular de Universidad del Departamento de Direcci\u00f3n de Marketing e Investigaci\u00f3n de Mercados de la Universidad de Zaragoza en la Facultad de Econom\u00eda y Empresa.<\/strong><\/p>\n<p>Sus principales intereses de investigaci\u00f3n giran en torno a tres l\u00edneas principales: la adopci\u00f3n y experiencia con nuevas tecnolog\u00edas, la experiencia del cliente como medio creador de valor, y el comportamiento del consumidor responsable. Ha publicado en revistas acad\u00e9micas como Journal of Business Research, Journal of Service Management, Journal of Interactive Marketing, Electronic Commerce Research and Applications, Computers &#038; Education, Journal of Social Marketing y Journal of Services Marketing. Adem\u00e1s, ha recibido premios a su actividad investigadora en diferentes foros acad\u00e9micos como ACEDE y AEMARK.<\/p>\n<p><strong>Direcci\u00f3n:<\/strong> Facultad de Econom\u00eda y Empresa. Campus Para\u00edso. Gran V\u00eda, 2. CP: 50.005, Zaragoza<br \/>\n<strong>Tel\u00e9fono Externo:<\/strong> 876 554 722<br \/>\n<strong>E-mail:<\/strong> raperez@unizar.es<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-40c729738d30dffa09d\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-investigaci\u00d3n\" href=\"#tab-40c729738d30dffa09d\"><h4 class=\"fusion-tab-heading\">INVESTIGACI\u00d3N<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-investigaci\u00d3n\" id=\"tab-40c729738d30dffa09d\">\n<p class=\"tabcv\">INVESTIGACI\u00d3N<\/p>\n<p><strong>Art\u00edculos acad\u00e9micos:<\/strong><\/p>\n<p>P\u00e9rez L\u00f3pez, Ra\u00fal; Yrj\u00f6la, Mika; Becker, Larissa; Panina, Ekaterina; Saarij\u00e4rvi, Hannu (2025). \u201c<em>An Experiential Perspective on Uncertainty in Peer-To-Peer Platform Services<\/em>\u201d <strong>Journal of Service Management, en prensa (JCR 2023: 7,8, 28\/407 D1 Management). <\/strong><\/p>\n<p><em>\u00a0<\/em>Lavado-Nalvaiz, Natalia; Lucia Palacios, Laura; P\u00e9rez L\u00f3pez, Ra\u00fal (2024). \u201c<em>Can the humanisation of smart home speakers improve users attitude towards covert information collection?<\/em>\u201d<strong>Journal of Research in Interactive Marketing, 18(4), pp. 648-665 (JCR 2023: 9,6, 13\/304 D1 Business). <\/strong><\/p>\n<p><em>\u00a0<\/em>Lucia Palacios, Laura; P\u00e9rez L\u00f3pez, Ra\u00fal. (2023). \u201c<em>How can autonomy improve consumer experience when interacting with smart products?<\/em>\u201d <strong>Journal of Research in Interactive Marketing, 17(1), pp. 19-37 (JCR 2023: 9,6, 13\/304 D1 Business). <\/strong><\/p>\n<p>Fraj Andr\u00e9s, Elena; Herrando, Carolina; Lucia Palacios, Laura; P\u00e9rez L\u00f3pez, Ra\u00fal (2023). \u201c<em>Intention versus behaviour: integration of theories to help curb food waste among young spanish consumers<\/em>\u201d. <strong>British Food Journal, 125(2), pp. 570-586 (JCR 2023: 3,4, 39\/173 Q1 Food Science &#038; Technology). <\/strong><\/p>\n<p>Fraj Andr\u00e9s, Elena; Herrando, Carolina; Lucia Palacios, Laura; P\u00e9rez L\u00f3pez, Ra\u00fal (2023). \u201c<em>Informative initiatives as a useful tool to raise awareness of food waste. An application to higher education<\/em>\u201d<em>. <\/em><strong>International Journal of Sustainability in Higher Education, 24(4), pp. 840-858 (JCR 2023: 3,0, 83\/760 Q1 Education &#038; Educational Research). <\/strong><\/p>\n<p>Lavado-Nalvaiz, Natalia; Lucia Palacios, Laura; P\u00e9rez L\u00f3pez, Ra\u00fal (2022). \u201c<em>The role of the humanisation of smart home speakers in the personalisation\u2013privacy paradox<\/em>\u201d<\/p>\n<p><em>REVISTA: <\/em><strong>Electronic Commerce Research and Applications, 53(3), 101146 (JCR 2022: 6,0, 33\/158 Q1 Computer Science, Information Systems, 54\/154 Q2 Business). <\/strong><\/p>\n<p>Fraj Andr\u00e9s, Elena; Herrando, Carolina; Lucia Palacios, Laura; P\u00e9rez L\u00f3pez, Ra\u00fal (2022). \u201c<em>Students apprehension and affective inertia in a Twitter-based activity: Evidence form students of an economics degree<\/em>\u201d. <strong>The International Journal of Management Education, 20(3), 100683 (JCR 2022: 5,2, 21\/267 Q1-Primer decil Education &#038; Educational Research, 71\/154 Q2 Business). <\/strong><\/p>\n<p><strong>\u00a0<\/strong>Lucia Palacios, Laura; P\u00e9rez L\u00f3pez, Ra\u00fal (2021). \u201c<em>Effects of home voice assistants\u2019 autonomy on intrusiveness and usefulness: Direct, indirect and moderating effects of interactivity<\/em>\u201d. <strong>Journal of Interactive Marketing, 56, pp. 41-54 (JCR 2021: 11,318, 10\/153 Q1 Business-Primer decil). <\/strong><\/p>\n<p>Lucia Palacios, Laura; P\u00e9rez L\u00f3pez, Ra\u00fal; Polo Redondo, Yolanda (2021). \u201c<em>Antecedents and consequences of stress in retailing: environmental expectations and promoter scoring<\/em>\u201d. <strong>International Journal of Retail and Distribution Management, 49(5), pp. 616-635 (JCR 2021: 4,743, 109\/226 Q2 Management). <\/strong><\/p>\n<p>Lucia Palacios, Laura; Bordonaba-Juste, Victoria; P\u00e9rez L\u00f3pez, Ra\u00fal (2021). \u201c<em>Consumer-to-consumer reselling adoption among European countries: differences between old and young millennials<\/em>\u201d. <strong>Service Business, 15(2), pp. 253-279 (JCR 2021: 5,236, 73\/154 Q2 Business). <\/strong><\/p>\n<p>Ib\u00e1\u00f1ez Lobato, Aldara; Lucia Palacios, Laura; P\u00e9rez L\u00f3pez, Ra\u00fal (2021). \u201c<em>What characteristics of Smart home speakers should companies invest in? Differences between actual and potential users<\/em>\u201d. <strong>UCJC Business and Society Review, 18(1), 128-165 (SJR 2021: 0,210, 237\/351 Q3 General Business, Management and Accounting)<\/strong><\/p>\n<p>Bordonaba-Juste, V., Lucia-Palacios, L., P\u00e9rez-L\u00f3pez, R. (2020). \u00abGenerational differences in valuing usefulness, privacy and security: negative experiences and paying for cloud services\u00bb, <strong>Information Systems and E-Business Management<\/strong>, 18, pp. 35-60. JCR 2019: 1,968, 102\/152 Q3 Business.<\/p>\n<p>Bravo, R., Melero-Polo, I., P\u00e9rez-L\u00f3pez, R. (2020). \u00abShopping resorts as vehicles of city marketing: the case of Puerto Venecia\u00bb, <strong>Place Branding and Public Diplomacy<\/strong>, 16, pp. 187-194. SJR 2019: 0,279, 119\/195 Q3 Marketing.<\/p>\n<p>Fraj-Andr\u00e9s, E., Lucia-Palacios, L., P\u00e9rez-L\u00f3pez, R. (2020). \u00abReducing resistance to repeating a wiki activity: what can teachers do?\u00bb, <strong>British Journal of Educational Technology<\/strong>, <a href=\"https:\/\/doi.org\/10.1111\/bjet.12903\">https:\/\/doi.org\/10.1111\/bjet.12903<\/a>. JCR 2019: 2,951, 31\/243 Q1 Education and Educational Research.<\/p>\n<p>Lucia-Palacios, L.; P\u00e9rez-L\u00f3pez, R., Polo Redondo, Y. (2020). \u00abDoes stress matter in mall experience and customer satisfaction?\u00bb, <strong>Journal of Services Marketing<\/strong>, 34 (2), pp. 177-191. JCR 2019: 3,195, 59\/152 Q2 Business.<\/p>\n<p>Lucia-Palacios, L., P\u00e9rez-L\u00f3pez, R., Polo-Redondo, Y. (2020). \u00abHow situational circumstances modify the effects of frontline employees&#8217; competences on customer satisfaction with the store\u00bb, <strong>Journal of Retailing and Consumer Services<\/strong>, en prensa. JCR 2019: 4,219, 39\/152 Q2 Business.<\/p>\n<p>P\u00e9rez-L\u00f3pez, R., Gurrea-Sarasa, R., Herrando, C., Mart\u00edn-de-Hoyos, M.J. Bordonaba-Juste, V. Utrillas Acerete, A. (2020). \u00abThe generation of student engagement as a cognition-affect-behaviour process in a Twitter learning experience\u00bb, <strong>Australasian Journal of Educational Technology<\/strong>, en prensa. JCR 2019: 1,468, 95\/263 Q2 Education and Educational Research.<\/p>\n<p>Lucia-Palacios, L., P\u00e9rez-L\u00f3pez, R., Polo-Redondo, Y. (2020). \u00abHow situational circumstances modify the effects of frontline employees&#8217; competences on customer satisfaction with the store\u00bb, <strong>Journal of Retailing and Consumer Services<\/strong>, en prensa. JCR 2018: 3,585, Q2 Business.<\/p>\n<p>Lucia-Palacios, L., P\u00e9rez-L\u00f3pez, R. y Polo-Redondo, Y. (2018). \u201c<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0148296318302534\">Can social support alleviate stress while shopping in crowded retail environments?<\/a>\u201c<em><strong>\u00a0Journal of Business Research<\/strong><\/em>, 90, pp. 141-150.<\/p>\n<p>Fraj-Andr\u00e9s, E., Lucia-Palacios, L. y P\u00e9rez-L\u00f3pez, R. (2018). \u201c<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0360131517302634\">How extroversion affects student attitude toward the combined use of a wiki and video recording of group presentations<\/a>\u201c<em>,<\/em><em><strong>Computers and Education<\/strong><\/em>, 119, pp. 31-43.<\/p>\n<p>Lucia, L., P\u00e9rez-L\u00f3pez, R. y Polo-Redondo, Y. (en prensa). \u201c<a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/0965254X.2017.1339116\">Environmental Excitement and Customer-related Characteristics: Incidental Moods, Gender and Frequency of Visit\u00a0A Study of Young Shoppers<\/a>\u201c<em>,\u00a0<\/em><strong><em>Journal of Strategic Marketing<\/em><\/strong>, disponible online http:\/\/dx.doi.org\/10.1080\/0965254X.2017.1339116.<\/p>\n<p>Bravo, R., Melero-Polo, I. y P\u00e9rez-L\u00f3pez (en prensa). \u201cShopping resorts as vehicles of city marketing: The case of Puerto Venecia\u201d,\u00a0<strong><em>Place Branding and Public Diplomacy<\/em><\/strong>.<\/p>\n<p>Lucia-Palacios, L., P\u00e9rez-L\u00f3pez, R. y Polo-Redondo, Y. (2016). \u201c<a href=\"https:\/\/www.emeraldinsight.com\/doi\/full\/10.1108\/IJRDM-05-2014-0061\">Cognitive, affective and behavioural responses in mall experience: a qualitative approach<\/a>\u201c,\u00a0<em><strong>International Journal of Retail and Distribution Management<\/strong>,\u00a0<\/em><em>44(1), pp. 4-21 (SJR 2016: 0,472, Q2 Marketing).<\/em><\/p>\n<p>Lucia-Palacios, L., P\u00e9rez-L\u00f3pez, R. y Polo-Redondo, Y. (2016).\u00a0<a href=\"http:\/\/download.springer.com\/static\/pdf\/882\/art%253A10.1007%252Fs11628-015-0277-y.pdf?originUrl=http%3A%2F%2Flink.springer.com%2Farticle%2F10.1007%2Fs11628-015-0277-y&#038;token2=exp=1442564495~acl=%2Fstatic%2Fpdf%2F882%2Fart%25253A10.1007%25252Fs11628-015-0277-y.pdf%3ForiginUrl%3Dhttp%253A%252F%252Flink.springer.com%252Farticle%252F10.1007%252Fs11628-015-0277-y*~hmac=e652c52ea796d08c204ad3d735a88454f343dfdfc1c5e0701f855124dc8161ea\">\u201cEnemies of cloud services usage: inertia and switching costs\u201d<\/a>,\u00a0<em><strong>Service Business<\/strong><\/em>, 10(2), pp. 447-467.<\/p>\n<p><strong>Cap\u00edtulos de libro:<\/strong><\/p>\n<p><strong>Lucia Palacios, Laura; P\u00e9rez L\u00f3pez, Ra\u00fal (2020). \u201c<\/strong><em>The online reselling expeirence. A conceptual model and research agenda<\/em>\u201d, en Trespalacos Guti\u00e9rrez, Juan A., Estrada Alonso, Eduardo y Gonz\u00e1lez Mieres, Celina,<em>\u00a0<\/em>Buscando nuevos enfoques de marketing para afrontar los cambios, pp. 185-205, KRK Ediciones: Oviedo, Espa\u00f1a<\/p>\n<p>Lucia-Palacios, L., P\u00e9rez-L\u00f3pez, R. y Polo-Redondo, Y. (2014). \u201cLas respuestas cognitivas y afectivas del consumidor ante el n\u00famero de personas presentes en el centro comercial. Una aproximaci\u00f3n cualitativa<em>\u201c,\u00a0<\/em>en V\u00e1zquez, R., Trespalacios, J.A., Estrada, E. y Gonz\u00e1lez, C.,<em><a href=\"http:\/\/www.catedrafundacionarecesdcuniovi.es\/ficha_eventos.php?idEvento=67\">Experiencia y Comportamiento del Cliente en un Entorno Multicanal: Claves de \u00c9xito para Fabricantes y Detallistas<\/a><\/em>, pp. 109-126. KRK Ediciones: Oviedo, Espa\u00f1a.<\/p>\n<p>Lucia-Palacios, L., P\u00e9rez-L\u00f3pez, R. y Polo-Redondo, Y. (2013). \u201cLa expereincia en el centro comercial: una revisi\u00f3n de la literatura\u201d, en V\u00e1zquez, R., Trespalacios, J.A. y Gonz\u00e1lez, C.,\u00a0<a href=\"http:\/\/www.catedrafundacionarecesdcuniovi.es\/ficha_eventos.php?idEvento=58\"><em>Estrategias de Distribuci\u00f3n y Comportamiento de Compra Multicanal: Tendencias y Oportunidades para que Fabricante y Distribuidor Rentabilicen sus Decisiones de Marketing<\/em><\/a>, pp. 77-94. KRK Ediciones: Oviedo, Espa\u00f1a.<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-45a47f3c1a359bd5982\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-docencia\" href=\"#tab-45a47f3c1a359bd5982\"><h4 class=\"fusion-tab-heading\">DOCENCIA<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-docencia\" id=\"tab-45a47f3c1a359bd5982\">\n<p class=\"tabcv\">DOCENCIA<\/p>\n<p><strong>Asignaturas impartidas:<\/strong><\/p>\n<ul>\n<li>Principles of Marketing (1\u00baGADEi) e Introducci\u00f3n al Marketing (1\u00baGADE). <\/li>\n<li>Investigaci\u00f3n de Mercados I (3\u00baGMIM). <\/li>\n<li>Introduction to Marketing Research (2\u00baGADEi). <\/li>\n<li>Direcci\u00f3n Comercial (3\u00baGADE). <\/li>\n<li>Bases Te\u00f3ricas de Marketing (M\u00e1ster en Direcci\u00f3n, Estrategia y Marketing). <\/li>\n<li>Gesti\u00f3n de Relaciones y Valor del Cliente (M\u00e1ster en Direcci\u00f3n, Estrategia y Marketing).<\/li>\n<li>Resultados del Marketing Interno y Externo (M\u00e1ster en Direcci\u00f3n, Estrategia y Marketing).<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - 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