{"id":2449,"date":"2019-06-18T12:59:39","date_gmt":"2019-06-18T10:59:39","guid":{"rendered":"http:\/\/generes.unizar.es\/?page_id=2449"},"modified":"2026-01-25T17:32:41","modified_gmt":"2026-01-25T16:32:41","slug":"melero-polo","status":"publish","type":"page","link":"https:\/\/generes.unizar.es\/es\/members\/melero-polo\/","title":{"rendered":"Igu\u00e1cel Melero Polo"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-page pdfprnt-top-right\"><a href=\"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2449?print=pdf\" class=\"pdfprnt-button pdfprnt-button-pdf\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/generes.unizar.es\/wp-content\/plugins\/pdf-print\/images\/pdf.png\" alt=\"image_pdf\" title=\"Descargar PDF\" \/><\/a><a href=\"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2449?print=print\" class=\"pdfprnt-button pdfprnt-button-print\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/generes.unizar.es\/wp-content\/plugins\/pdf-print\/images\/print.png\" alt=\"image_print\" title=\"Imprimir contenido\" \/><\/a><\/div><p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_5_6 5_6 fusion-five-sixth fusion-column-first\" style=\"--awb-bg-size:cover;width:83.333333333333%;width:calc(83.333333333333% - ( ( 4% ) * 0.83333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-tabs fusion-tabs-2 classic nav-is-justified horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-alignment:start;--awb-inactive-color:#faf9f8;--awb-background-color:#ffffff;--awb-border-color:#ede8e8;--awb-active-border-color:#f09a3e;\"><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-eaf0d10628b763954d2\" aria-selected=\"true\" id=\"fusion-tab-contacto\" href=\"#tab-eaf0d10628b763954d2\"><h4 class=\"fusion-tab-heading\">CONTACTO<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-eeece94d39c6571ee30\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-investigaci\u00d3n\" href=\"#tab-eeece94d39c6571ee30\"><h4 class=\"fusion-tab-heading\">INVESTIGACI\u00d3N<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-58583b38e6801c31925\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-docencia\" href=\"#tab-58583b38e6801c31925\"><h4 class=\"fusion-tab-heading\">DOCENCIA<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-eaf0d10628b763954d2\" aria-selected=\"true\" id=\"mobile-fusion-tab-contacto\" href=\"#tab-eaf0d10628b763954d2\"><h4 class=\"fusion-tab-heading\">CONTACTO<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-contacto\" id=\"tab-eaf0d10628b763954d2\">\n<p class=\"tabcv\">CONTACTO<\/p>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-2194\" src=\"\/wp-content\/uploads\/2019\/09\/iguacelmelero.jpg\" alt=\"\" width=\"170\" height=\"214\" \/><strong>Catedr\u00e1tica de Universidad en el Departamento de Direcci\u00f3n de Marketing e Investigaci\u00f3n de Mercados de la Facultad de Econom\u00eda y Empresa.<\/strong><\/p>\n<p>Actualmente su investigaci\u00f3n aborda el an\u00e1lisis del comportamiento del consumidor ante la inteligencia artificial generativa desde una perspectiva sostenible que permita la generaci\u00f3n de valor social. Ha publicado su investigaci\u00f3n en revistas de alto impacto como el Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Service Research, Journal of Business Research, o el Tourism Management entre otras. Sus trabajos se han presentado en importantes foros de discusi\u00f3n internacionales como The Annual Conference of the European Marketing Academy, The AMA Winter Academic Conference, The AMA Summer Academic Conference, The ISMS Marketing Science Conference, AEMARK o ACEDE.<\/p>\n<p><strong>Direcci\u00f3n:<\/strong> Facultad de Econom\u00eda y Empresa. Campus Para\u00edso. Gran V\u00eda, 2. CP: 50005, Zaragoza<br \/>\n<strong>E-mail:<\/strong> imelero@unizar.es<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-eeece94d39c6571ee30\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-investigaci\u00d3n\" href=\"#tab-eeece94d39c6571ee30\"><h4 class=\"fusion-tab-heading\">INVESTIGACI\u00d3N<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-investigaci\u00d3n\" id=\"tab-eeece94d39c6571ee30\">\n<p class=\"tabcv\">INVESTIGACI\u00d3N<\/p>\n<p><strong>Publicaciones relevantes:<\/strong><\/p>\n<p>Farjas, C., Herrando, C., &amp; Melero-Polo, I. (2026). Customer experience and chatbots disruption: current landscape and research needs.\u00a0<i>The Service Industries Journal<\/i>, 46(1-2), 92-125.\u00a0<a href=\"https:\/\/doi.org\/10.1080\/02642069.2025.2575165\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/doi.org\/10.1080\/02642069.2025.2575165<\/a><\/p>\n<p>Gao, L. X., Melero-Polo, I., &amp; Sese, F. J. (2025). The role of customer experience dimensions in expanding customer\u2013firm relationships: A customer expansion journey approach. <strong>Journal of Retailing<\/strong>, 101(3), 493-517. <a href=\"https:\/\/doi.org\/10.1016\/j.jretai.2025.05.004\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.1016\/j.jretai.2025.05.004<\/a><\/p>\n<p>Gao, L., L\u00f3pez-P\u00e9rez, M. E., Melero-Polo, I., &amp; Trifu, A. (2024). \u00abAsk ChatGPT first! Transforming learning experiences in the age of artificial intelligence\u00bb. <strong>Studies in Higher Education<\/strong>, 49(12), 2772-2796.<\/p>\n<p>Cambra\u2010Fierro, J. J., L\u00f3pez\u2010P\u00e9rez, M. E., Melero\u2010Polo, I., P\u00e9rez, L., &amp; Tejada\u2010Tejada, M. (2024). \u00abSmart innovations for sustainable cities: Insights from a public\u2010private innovation ecosystem\u00bb. <strong>Corporate Social Responsibility and Environmental Management<\/strong>, 31(3), 1654-1666.<\/p>\n<p>Cambra-Fierro, J., Fuentes-Blasco, M., Gao, L. X., &amp; Melero-Polo, I. (2023). \u00abFrom communication to customer engagement: insights from a tourist destination before and during COVID-19. In Handbook of Customer Engagement in Tourism Marketing\u00bb (pp. 291-311). <strong>Edward Elgar Publishing<\/strong>.<\/p>\n<p>Cambra-Fierro, J., Fuentes-Blasco, M., Gao, L. X., L\u00f3pez-P\u00e9rez, M. E., &amp; Melero-Polo, I. (2023). \u00abImpact of COVID-19 on tourism customer engagement: a cross-destination comparison. In Handbook of Customer Engagement in Tourism Marketing\u00bb (pp. 261-277). <strong>Edward Elgar Publishing<\/strong>.<\/p>\n<p>Gao, L. X., de Haan, E., Melero-Polo, I., &amp; Sese, F. J. (2023) \u201cWinning your customers\u2019 minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention\u201d, <strong><em>Journal of the Academy of Marketing Science<\/em><\/strong>, 1-38.<\/p>\n<p>Gao, L. X., Melero-Polo, I., Ruz-Mendoza, M. \u00c1., &amp; Trifu, A. (2022) \u201c<a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JBIM-02-2021-0100\/full\/html?casa_token=8grXwMG0CfEAAAAA:2D7rXYeLctjunxAbKzPLUcE8PeXbrhfmsTpvvaOiqrnRwF3-fqDBqmOs2sAoNMor0QCDGr0fVEMo4zLFciKGjIj-2R1g43oclmjo8xdMWg2aAVvt\" target=\"_blank\" rel=\"noopener\">Exploring the role of service touchpoints on the path to financial, behavioral and relational customer outcomes: insights from a B2B service context<\/a>\u201d, <strong><i>Journal of Business &amp; Industrial Marketing<\/i><\/strong>, ahead-of-print.<\/p>\n<p>Cambra-Fierro, J., Gao, L., L\u00f3pez-P\u00e9rez, M. E., &amp; Melero-Polo, I. (2022) \u201c<a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/02642069.2022.2070613\" target=\"_blank\" rel=\"noopener\">How do macro-environmental factors impact customer experience? A refined typology, integrative framework, and implications\u201d,<\/a>\u00a0<strong><i>The Service Industries Journal<\/i><\/strong>, Vol. 42(9-10), pp. 653-687.<\/p>\n<p>Cambra-Fierro, J., Gao, L., Melero-Polo, I., &amp; Patr\u00edcio, L. (2022) \u201c<a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/02642069.2022.2060209\" target=\"_blank\" rel=\"noopener\">Theories, constructs, and methodologies to study COVID-19 in the service industries\u201d,<\/a>\u00a0<strong><i>The Service Industries Journal<\/i><\/strong>, Vol. 42(7-8), pp. 551-582.<\/p>\n<p>Cambra-Fierro, J., Gao, L. X., Melero-Polo, I., &amp; Trifu, A. (2021) \u201c<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0969698921001442?casa_token=eoWU1LIuId0AAAAA:HX_THwbsYTwhO53zJ7kt3zVvCjJig5AyaDkGpzRaruV4TNoLGLTmRvd_Im7S2b7Hll9pCbI\" target=\"_blank\" rel=\"noopener\">How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention\u201d,<\/a>\u00a0<strong><i>Journal of Retailing and Consumer Services<\/i><\/strong>, Vol. 61, 102578.<\/p>\n<p>Ruz-Mendoza, M. A., Cambra-Fierro, I. Melero-Polo, and Trifu, A. (2021) \u201c<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0148296321003350?dgcid=coauthor\">Standardized vs. customized firm-initiated interactions: Their effect on customer gratitude and performance in a B2B context\u201d,<\/a>\u00a0<em><strong>Journal of Business Research<\/strong><\/em>, Vol. 133, pp. 341-353.<\/p>\n<p>Cambra-Fierro, L (Xuehui). Gao and I. Melero-Polo (2021) \u201c<a href=\"https:\/\/authors.elsevier.com\/c\/1cFJdXj-jVbJ4\">The Power of Social Influence and Customer\u2013Firm Interactions in Predicting Non-transactional Behaviors, Immediate Customer Profitability, and Long-term Customer Value\u201d,<\/a>\u00a0<strong><em>Journal of Business Research<\/em><\/strong>, Vol. 125, pp. 103-119.<\/p>\n<p>J. Cambra-Fierro, I. Melero-Polo, L. Patr\u00edcio y F. Javier Sese (2020) \u201c<a href=\"https:\/\/doi.org\/10.1177\/1094670520916791\" target=\"_blank\" rel=\"noopener noreferrer\">Channel Habits and the Development of Successful Customer-Firm Relationships in Services\u201d,<\/a>\u00a0<em><strong>Journal of Service Research<\/strong><\/em><\/p>\n<p>L (Xuehui). Gao, I. Melero-Polo y F. Javier Sese (2020) \u201c<a href=\"https:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/1094670519856119\" target=\"_blank\" rel=\"noopener noreferrer\">Customer Equity Drivers, Customer Experience Quality, and Customer Profitability in Banking Services: The Moderating Role of Social Influence\u201d,<\/a>\u00a0<em><strong>Journal of Service Research<\/strong><\/em><\/p>\n<p>L (Xuehui). Gao, I. Melero-Polo y F. Javier Sese (2019) \u201c<a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/02642069.2019.1652600\" target=\"_blank\" rel=\"noopener noreferrer\">Multichannel Integration along the Customer Journey: A Systematic Review and Research Agenda\u201d,<\/a>\u00a0<em><strong>The Service Industries Journal<\/strong><\/em><\/p>\n<p>J. Cambra-Fierro, L (Xuehui). Gao, I. Melero-Polo y F. Javier Sese (2019) \u201c<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S1567422319300328\" target=\"_blank\" rel=\"noopener noreferrer\">What Drives Customers\u2019 Active Participation in the Online Channel? Customer Equity, Experience Quality, and Relationship Proneness\u201d,<\/a>\u00a0<em><strong>Electronic Commerce Research and Applications<\/strong><\/em>, (in press), 100855<\/p>\n<p>Matute, J. y Melero, I. (2019) \u201c<a href=\"https:\/\/ajet.org.au\/index.php\/AJET\/article\/view\/3862\/1551\" target=\"_blank\" rel=\"noopener noreferrer\">Understanding online business simulation games: the role of flow experience, perceived enjoyment and personal innovativeness\u201d,<\/a>\u00a0<strong><em>Australasian Journal of Educational Technology<\/em>,<\/strong>\u00a0Vol. 35 (3).<\/p>\n<p>Cambra, J., Melero, I. y Sese, F. J. (2018) \u201c<a href=\"https:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/JSTP-01-2017-0009\" target=\"_blank\" rel=\"noopener noreferrer\">Customer value co-creation over the relationship life cycle\u201d,<\/a>\u00a0<strong><em>Journal of Service Theory and Practice<\/em>,<\/strong>\u00a0Vol. 28(3), 336-355.<\/p>\n<p>Cambra, J., Melero, I., Sese, F. J. y van Doorn, J. (2018) \u201c<a href=\"http:\/\/journals.sagepub.com\/doi\/full\/10.1177\/1094670517738369\" target=\"_blank\" rel=\"noopener noreferrer\">Customer-Firm Interactions and the Path to Profitability: A Chain-of-Effects Model\u201d,<\/a>\u00a0<strong><em>Journal of Service Research<\/em><\/strong>, Vol. 21 (2), 201-218.<\/p>\n<p>Cambra, J., Melero, I., Sese, F. J. (2017),\u00a0<a target=\"_blank\" rel=\"noopener noreferrer\">\u201cOnline Customer Initiated Contacts and the Development of Profitable Relationships\u201d<\/a>,\u00a0<strong><em>Electronic Commerce Research and Applications\u00a0<\/em><\/strong>, Vol. 26, pp. 13-22.<\/p>\n<p>L\u00f3pez, M.E., Melero-Polo, I. y Sese, F.J. (2017)\u00a0<a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/10.1002\/bse.1961\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cManagement for Sustainable Development and Its Impact on Firm Value in the SME Context: Does Size Matter?\u201d<\/a>, <em><strong>Business\u00a0Strategy\u00a0and\u00a0the\u00a0Environment<\/strong>,<\/em>\u00a0Vol. 26(7), 985-999.<\/p>\n<p>L\u00f3pez, M.E., Melero-Polo, I. y Sese, F.J. (2017)\u00a0<a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1002\/csr.1418\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cDoes specific CSR training for managers impact shareholder value? Implications for education in sustainable development\u201d,\u00a0<\/a><em><strong>Corporate Social Responsibility and Environmental Management<\/strong><strong>,<\/strong><\/em>\u00a0Vol. 24(5), 435-448.<\/p>\n<p>Matute-Vallejo, J. y Melero-Polo, I. (2016)\u00a0<a href=\"https:\/\/ubr.universia.net\/article\/view\/1918\/aprender-jugando-utilizacion-simuladores-empresariales-el-aula-universitaria\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cAprender jugando: la utilizaci\u00f3n de simuladores empresariales en el aula universitaria\u201d,\u00a0<\/a><strong><em>Universia\u00a0Business\u00a0Review<\/em><\/strong>, Vol. 13, n\u00fam. 2, p\u00e1gs. 72-111.<\/p>\n<p>Melero-Polo, I, Sese, F.J. y Verhoef, P. (2016)\u00a0<a href=\"https:\/\/search.proquest.com\/docview\/1805279131?pq-origsite=gscholar\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cRecasting the customer experience in today\u2019s omni-channel environment\u201d<\/a>,<em><strong>\u00a0Universia Business Review,<\/strong><\/em>\u00a0Vol. 13, n\u00fam. 2, p\u00e1gs. 18-37.<\/p>\n<p>Cambra, Jesus; Kamakura,Wagner A; Melero, Iguacel and Sese, F. Javier (2016), \u201c<a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167811615300525\">Are multichannel customers really more valuable? An analysis of banking services,<\/a>\u201d\u00a0<strong><em>International Journal of Research in Marketing<\/em><\/strong>, Vol. 33(1), 208-212.<\/p>\n<p>Cambra, Jes\u00fas; Melero, Igu\u00e1cel, y Sese, F. Javier (2016)\u00a0<a href=\"https:\/\/link.springer.com\/article\/10.1007\/s11628-015-0295-9\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cCan complaint-handling efforts promote customer engagement?\u201d\u00a0<\/a><strong><em>Service Business<\/em>,<\/strong>\u00a0Vol. 10(4), 847-866.<\/p>\n<p>Cambra, Jes\u00fas; Melero, Igu\u00e1cel, y Sese, F. Javier (2015)\u00a0<a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0022435914000657\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cManaging Complaints to Improve Customer Profitability\u201d<\/a>.\u00a0<strong><em>Journal of Retailing<\/em><\/strong>\u00a0Vol. 91 (1), p\u00e1gs. 109-124.<\/p>\n<p>Fraj, E., Matute, J. y Melero, I. (2015).<a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0261517714001034\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0\u201cEnvironmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success\u201d<\/a>,\u00a0<strong><em>Tourism Management<\/em><\/strong>, Vol.46, p\u00e1gs. 30-42.<\/p>\n<p>Cambra, J., Melero, I. y Ses\u00e9, F. J. (2015).\u00a0<a href=\"http:\/\/link.springer.com\/article\/10.1007%2Fs11628-013-0228-4#page-1\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cDoes the nature of the relationship really matter? An analysis of the roles of loyalty and involvement in service recovery processes\u201d<\/a>,\u00a0<strong><em>Service Business<\/em><\/strong>Vol. 9 (2), p\u00e1gs. 297-320.<\/p>\n<p>Cambra, J., Melero, I. y Ses\u00e9, F. J. (2014). \u201c<a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S1138575813000686\" target=\"_blank\" rel=\"noopener noreferrer\">From dissatisfied customers to evangelists of the firm: a study of the Spanish mobile service sector<\/a>\u201c,\u00a0\u00a0<strong><em>Business Research Quarterly<\/em><\/strong>, Vol. 17, p\u00e1gs. 191-204.<\/p>\n<p>Cambra, J., Melero, I. y V\u00e1zquez, R. (2013).\u00a0<a href=\"http:\/\/www.innovation-enterprise.com\/archives\/vol\/15\/issue\/3\/article\/5068\/customer-engagement-innovation-in-nontechnical\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cCustomer engagement: innovation in non-technical marketing processes\u201d<\/a>,\u00a0<strong><em>Innovation Management, Policy and Practice,<\/em><\/strong>\u00a0Vol.13, p\u00e1gs.326-336.<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-58583b38e6801c31925\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-docencia\" href=\"#tab-58583b38e6801c31925\"><h4 class=\"fusion-tab-heading\">DOCENCIA<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-docencia\" id=\"tab-58583b38e6801c31925\">\n<p class=\"tabcv\">DOCENCIA<\/p>\n<p>Ha impartido e imparte docencia en numerosos grados de la Universidad de Zaragoza como Administraci\u00f3n y Direcci\u00f3n de Empresas, Administraci\u00f3n y Direcci\u00f3n de Empresas y Derecho, y Marketing e Investigaci\u00f3n de Mercados. Tambi\u00e9n imparte en el M\u00e1ster Universitario en Direcci\u00f3n, Estrategia y Marketing.<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% ) * 0.16666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-has-icon fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-align-block\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#01485f;--button_gradient_bottom_color:#01485f;--button_gradient_top_color_hover:#f09a3e;--button_gradient_bottom_color_hover:#f09a3e;width:calc(100%);\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"?print=print\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-download fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">Imprimir Curriculum<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":30,"featured_media":0,"parent":2096,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-2449","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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