{"id":2421,"date":"2019-06-18T12:03:33","date_gmt":"2019-06-18T10:03:33","guid":{"rendered":"http:\/\/generes.unizar.es\/?page_id=2421"},"modified":"2025-06-21T02:18:15","modified_gmt":"2025-06-21T00:18:15","slug":"lucia-palacios","status":"publish","type":"page","link":"https:\/\/generes.unizar.es\/es\/members\/lucia-palacios\/","title":{"rendered":"Laura Luc\u00eda Palacios"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-page pdfprnt-top-right\"><a href=\"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2421?print=pdf\" class=\"pdfprnt-button pdfprnt-button-pdf\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/generes.unizar.es\/wp-content\/plugins\/pdf-print\/images\/pdf.png\" alt=\"image_pdf\" title=\"Descargar PDF\" \/><\/a><a href=\"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2421?print=print\" class=\"pdfprnt-button pdfprnt-button-print\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/generes.unizar.es\/wp-content\/plugins\/pdf-print\/images\/print.png\" alt=\"image_print\" title=\"Imprimir contenido\" \/><\/a><\/div><p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_5_6 5_6 fusion-five-sixth fusion-column-first\" style=\"--awb-bg-size:cover;width:83.333333333333%;width:calc(83.333333333333% - ( ( 4% ) * 0.83333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-tabs fusion-tabs-2 classic nav-is-justified horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-alignment:start;--awb-inactive-color:#faf9f8;--awb-background-color:#ffffff;--awb-border-color:#ede8e8;--awb-active-border-color:#f09a3e;\"><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-044e077a210ba797586\" aria-selected=\"true\" id=\"fusion-tab-contacto\" href=\"#tab-044e077a210ba797586\"><h4 class=\"fusion-tab-heading\">CONTACTO<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-08a5fa6d8bb222296e4\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-investigaci\u00d3n\" href=\"#tab-08a5fa6d8bb222296e4\"><h4 class=\"fusion-tab-heading\">INVESTIGACI\u00d3N<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-ee7f3ff5c0fc1cbe8d1\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-docencia\" href=\"#tab-ee7f3ff5c0fc1cbe8d1\"><h4 class=\"fusion-tab-heading\">DOCENCIA<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-044e077a210ba797586\" aria-selected=\"true\" id=\"mobile-fusion-tab-contacto\" href=\"#tab-044e077a210ba797586\"><h4 class=\"fusion-tab-heading\">CONTACTO<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-contacto\" id=\"tab-044e077a210ba797586\">\n<p class=\"tabcv\">CONTACTO<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3741 size-full alignleft\" src=\"https:\/\/generes.unizar.es\/wp-content\/uploads\/2025\/06\/lluciapalacios.jpg\" alt=\"\" width=\"170\" height=\"214\" \/><strong>Contratada Doctor. en el Dpto. de Econom\u00eda y Direcci\u00f3n de Empresas de la Universidad de Zaragoza.<\/strong><\/p>\n<p>Sus principales l\u00edneas de investigaci\u00f3n se centran en la supervivencia de empresas, nuevas tecnolog\u00edas, franquicias y estudio de las ventajas del pionero.<\/p>\n<p><strong>Direcci\u00f3n:<\/strong> Facultad de Econom\u00eda y Empresa. Campus Para\u00edso. Gran V\u00eda, 2. CP: 50.005, Zaragoza<br \/>\n<strong>Tel\u00e9fono Interno:<\/strong> 4722<br \/>\n<strong>Tel\u00e9fono Externo:<\/strong> 976 761 000<br \/>\n<strong>Extensi\u00f3n:<\/strong> 4722<br \/>\n<strong>Fax:<\/strong> 976 766 717<br \/>\n<strong>E-mail:<\/strong> llucia@unizar.es<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-08a5fa6d8bb222296e4\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-investigaci\u00d3n\" href=\"#tab-08a5fa6d8bb222296e4\"><h4 class=\"fusion-tab-heading\">INVESTIGACI\u00d3N<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-investigaci\u00d3n\" id=\"tab-08a5fa6d8bb222296e4\">\n<p class=\"tabcv\">INVESTIGACI\u00d3N<\/p>\n<p><strong>Publicaciones m\u00e1s relevantes:<\/strong><\/p>\n<p>Fraj-Andr\u00e9s, E., Herrando, C., Lucia-Palacios, L., &amp; P\u00e9rez-L\u00f3pez, R. (2025). When lack of food waste concern curbs youths\u2019 intention to reduce it: the role of nudging as a solution. <strong>Journal of Social Marketing<\/strong>.<\/p>\n<p>Lavado-Nalvaiz, N., Lucia-Palacios, L., &amp; P\u00e9rez-L\u00f3pez, R. (2024). Can the humanisation of smart home speakers improve user&#8217;s attitude towards covert information collection?. <strong>Journal of Research in Interactive Marketing<\/strong>, 18(4), 648-665.<\/p>\n<p>Hern\u00e1ndez Ortega, B. I., &amp; Lucia-Palacios, L. (2023). Trust in word of voice communication: why consumers adhere to purchase recommendations made by smart voice assistants. <strong>Marketing Intelligence &amp; Planning<\/strong>, 41(8), 1093-1120.<\/p>\n<p>Lucia-Palacios, L., &amp; P\u00e9rez-L\u00f3pez, R. (2023). How can autonomy improve consumer experience when interacting with smart products?. <strong>Journal of Research in Interactive Marketing<\/strong>, 17(1), 19-37.<\/p>\n<p>Fraj-Andr\u00e9s, E., Herrando, C., Lucia-Palacios, L., &amp; P\u00e9rez-L\u00f3pez, R. (2023). Informative initiatives as a useful tool to raise awareness of food waste. An application to higher education. <strong>International Journal of Sustainability in Higher Education<\/strong>, 24(4), 840-858.<\/p>\n<p>Fraj-Andr\u00e9s, E., Herrando, C., Lucia-Palacios, L., &amp; P\u00e9rez-L\u00f3pez, R. (2022). Students apprehension and affective inertia in a twitter-based activity: Evidence from students of an economics degree. <strong>The International Journal of Management Education<\/strong>, 20(3), 100683.<\/p>\n<p>Lavado-Nalvaiz, N., Lucia-Palacios, L., &amp; P\u00e9rez-L\u00f3pez, R. (2022). The role of the humanisation of smart home speakers in the personalisation\u2013privacy paradox. <strong>Electronic Commerce Research and Applications<\/strong>, 53, 101146.<\/p>\n<p>Lucia-Palacios, L., &amp; P\u00e9rez-L\u00f3pez, R. (2021). Effects of home voice assistants\u2019 autonomy on instrusiveness and usefulness: direct, indirect, and moderating effects of interactivity. <strong>Journal of Interactive Marketing<\/strong>, 56(1), 41-54.<\/p>\n<p>Lucia-Palacios, L., Bordonoba-Juste, V., &amp; P\u00e9rez-L\u00f3pez, R. (2021). Consumer-to-consumer reselling adoption among European countries: differences between old and young millennials. <strong>Service Business<\/strong>, 15(2), 253-279.<\/p>\n<p>Lobato, A. I., Palacios, L. L., &amp; L\u00f3pez, R. P. (2021). What characteristics of smart home speakers should companies invest in? Differences between actual and potential users. <strong>UCJC Business and Society Review<\/strong>, (69), 128-169.<\/p>\n<p>Lucia-Palacios, L., P\u00e9rez-L\u00f3pez, R., &amp; Polo-Redondo, Y. (2021). Antecedents and consequences of stress in retailing: environmental expectations and promoter scoring. <strong>International Journal of Retail &amp; Distribution Management<\/strong>, 49(5), 616-635.<\/p>\n<p>Bordonaba-Juste, MV, E., Lucia-Palacios,L. P\u00e9rez-L\u00f3pez, R. (2020) T\u00edtulo: \u201cGenerational differences in valuing usefulness, privacy and security negative experiences for paying for cloud services\u201d, <strong>Information Systems and E-Business Management<\/strong> (in press).<\/p>\n<p>Fraj_Andr\u00e9s, E., Lucia-Palacios,L. P\u00e9rez-L\u00f3pez, R.(2020). \u201cReducing Resistance To Repeating A\u00a0 Wiki Activity: What Can Teachers Do?\u201d, <strong>British Journal of Educational Technology, <\/strong>Volumen:50 (6)\u00a0 pp.2286-2305.<\/p>\n<p>Lucia-Palacios,L. P\u00e9rez-L\u00f3pez, R., Polo-Redondo, Y. (2020). \u201cDoes stress matter in mall experience and customer satisfaction?\u201d, <strong>Journal of Services Marketing<\/strong>, Vol 34 (2), pp. 177-191.<\/p>\n<p>Lucia-Palacios,L. P\u00e9rez-L\u00f3pez, R., Polo-Redondo, Y.(2020). \u201cHow situational circumstances modify the effects of frontline employees\u2019 competences on customer satisfaction with the store\u201d, <strong>Journal of Retailing and Consumer Services<\/strong>, Vol. 52, 101905.<\/p>\n<p>Lucia, L. P\u00e9rez, R., Polo, Y. (2018),\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0148296318302534\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cCan social support alleviate stress while shopping in crowded retail environments?\u201d<\/a>,\u00a0<strong><em>Journal of Business Research<\/em>,<\/strong>\u00a0Vol. 90 pp. 141-150.<\/p>\n<p>Fraj, E., Lucia, L. y P\u00e9rez, R. (2018),\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0360131517302634\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cHow extroversion affects student attitude toward the combined use of a wiki and video recording of group presentations\u201d<\/a>,\u00a0<strong><em>Computer and Education<\/em>,<\/strong>119 pp. 31-43.<\/p>\n<p>Lucia, L., P\u00e9rez, R. y Polo, Y. (2017),\u00a0<a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/0965254X.2017.1339116\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cAtmospheric Excitement, Customers\u2019 Moods and Gender. A Study of Young Shoppers\u201d<\/a>,\u00a0<strong><em>Journal of Strategic Marketing\u00a0<\/em>,<\/strong>\u00a01-16.<\/p>\n<p>Lucia, L. Bordonaba, V., Polo, Y. y Gr\u00fcnhagen, M. (2016),\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0378720616300052\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cComplementarity IT resources to enable technological opportunism\u201d<\/a>,\u00a0<strong><em>Information &amp; Management<\/em>,<\/strong>\u00a0Vol. 53 (5) pp. 654-667.<\/p>\n<p>Lucia, L., P\u00e9rez, R. y Polo, Y. (2016),\u00a0<a href=\"https:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/IJRDM-05-2014-0061?journalCode=ijrdm\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cCognitive, Affective and Behavioural Responses in Mall Experience: A Qualitative Approach\u201d<\/a>,\u00a0<strong><em>International Journal of Retail &amp; Distribution Management<\/em>,<\/strong>\u00a0Vol. 44 (1) pp 4-21.<\/p>\n<p>Lucia, L., P\u00e9rez, R. y Polo, Y. (2016),\u00a0<a href=\"https:\/\/link.springer.com\/article\/10.1007\/s11628-015-0277-y\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cEnemies of Cloud Services Usage: Inertia and Switching Costs\u201d<\/a>,\u00a0<strong><em>Service Business<\/em>,<\/strong>\u00a0Vol. 10 (2) pp.447-467.<\/p>\n<p>Bravo, R., Lucia, L. y Mart\u00edn, M.J. (2014)<a href=\"http:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/03075079.2014.926319#.U7vfEUCJCFA\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0\u201cProcesses and outcomes in student teamwork. An empirical study in a Marketing Subject\u201d<\/a>,\u00a0<strong><em>Studies in Higher Education<\/em>,<\/strong>\u00a0Vol. 41(2), 302-320.<\/p>\n<p>Bordonaba, V., Gr\u00fcnhagen, M., Lucia, L. y Polo, Y. (2014)\u00a0<a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0148296313001744\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cTechnological opportunism effects on IT adoption, intra-firm diffusion and performance: evidence from the U.S. and Spain\u201d<\/a>,\u00a0<strong><em>Journal of Business Research<\/em><\/strong>, vol.67, pp. 1178-1188.<\/p>\n<p>Alon, I., Bordonaba, V., Lucia, L. y Madanoglu, M. (2014)<a href=\"http:\/\/www.emeraldinsight.com\/journals.htm?articleid=17105936&amp;show=abstract\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0\u201cFranchising and value signaling\u201d<\/a>,\u00a0<strong><em>Journal of Services Marketing<\/em><\/strong>, vol.28(2), pp.105-115.<\/p>\n<p>Bordonaba, V., Lucia, L.,\u00a0 Polo, Y. y Gr\u00fcnhagen.,\u00a0 M. (2014)\u00a0<a href=\"http:\/\/www.emeraldinsight.com\/journals.htm?articleid=17101803&amp;show=abstract\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cE-business implementation and performance: analysis of mediating factors\u201d<\/a>,<strong>\u00a0<em>Internet Research<\/em>,\u00a0<\/strong>vol.24(2), pp.223-245.<strong><br \/>\n<\/strong><\/p>\n<p>Dobbs, D., Boggs, D, Gr\u00fcnhagen, M., Lucia, L., Flight, R. (2013)\u00a0<a href=\"http:\/\/link.springer.com\/article\/10.1007\/s11365-012-0245-0#page-1\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cTime will tell: interaction effects of franchising percentages and age on franchisor mortality rates\u201d<\/a>,<strong>\u00a0<\/strong><strong>International Entrepreneurship Management Journal,\u00a0<\/strong>Vol. 10(3), 607-621.<\/p>\n<p>Bravo, R., Lucia, L. y Mart\u00edn, M.J. (2013)\u00a0<a href=\"http:\/\/www.emeraldinsight.com\/journals.htm?articleid=17097175\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cAssessing a web library program for information literacy learning\u201d<\/a>, Reference Services Review, vol. 41(4), pp.623-638.<\/p>\n<p>Bordonaba Juste, V., Lucia Palacios, L. and Polo Redondo, Y. (2012)\u00a0<a href=\"http:\/\/www.emeraldinsight.com\/journals.htm?articleid=17062437\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cAntecedents and consequences of e-business use for European retailers\u201d<\/a>,\u00a0<em><strong>Internet Research<\/strong><\/em>, vol.22 (5), pp.532-550.<\/p>\n<p>Bordonaba Juste, V., Lucia Palacios, L. and Polo Redondo, Y. (2012)\u00a0<a href=\"http:\/\/www.emeraldinsight.com\/journals.htm?articleid=17024574\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cThe influence of organizational factors on e-business use: analysis of firm size\u201d<\/a><em><strong>, Marketing Intelligence &amp; Planning<\/strong><\/em>, vol.30 (2), pp.212-229.<\/p>\n<p>Bordonaba Juste, V., Lucia Palacios, L. and Polo Redondo, Y. (2011)\u00a0<a href=\"http:\/\/www.emeraldinsight.com\/journals.htm?articleid=1905924\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cDeterminants of firm size in the franchise distribution system. Empirical evidence from the Spanish market\u201d<\/a><strong>,<\/strong>\u00a0<em><strong>European Journal of Marketing<\/strong><\/em>, vol.45, pp.170-190.<\/p>\n<p>Bordonaba Juste, V., Lucia Palacios, L. and Polo Redondo, Y. (2010)\u00a0<a href=\"http:\/\/www.emeraldinsight.com\/journals.htm?articleid=1942699\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cAn analysis of franchisor failure risk: evidence from Spain\u201d<\/a>,\u00a0<strong><em>Journal of Business and Industrial Marketing<\/em>,\u00a0<\/strong>vol.26 (6), pp. 407-420.<\/p>\n<p>Bordonaba Juste, V., Lucia Palacios, L. and Polo Redondo, Y. (2010) \u201c<a href=\"http:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/10466690903435794#.UwM9nM6LGFA\" target=\"_blank\" rel=\"noopener noreferrer\">Influence of franchisors\u2019 competitive strategies on network size: The impact of entry timing decision<\/a>\u201d,\u00a0<strong><em>Journal of Marketing Channels,<\/em>\u00a0<\/strong>vol.17 (1), pp. 33-49.<\/p>\n<p>Bordonaba-Juste, V., Lucia-Palacios, L., Polo-Redondo, Y. (2010). Effect of new regulation on franchising performance: An exploratory Study in Spain.\u00a0<em>\u201c<strong>New Developments in the theory of networks: Franchising, alliances and cooperatives<\/strong><\/em><strong><em>\u201d<\/em><\/strong><strong>\u00a0<\/strong>Edited by Springer<\/p>\n<p>Bordonaba Juste, V., Lucia Palacios, L. and Polo Redondo, Y. (2009)\u00a0<a href=\"http:\/\/www.emeraldinsight.com\/journals.htm?articleid=1770659&amp;show=abstract\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cFranchise firm entry time influence on long-term survival\u201d<\/a>.\u00a0<em><strong>International Journal of Retail and Distribution Management<\/strong><\/em>, vol. 37 (2), pp.106-125.<\/p>\n<p>Bordonaba-Juste, V., Lucia-Palacios, L., Polo-Redondo, Y. (2009). \u201c<a href=\"http:\/\/apps.elsevier.es\/watermark\/ctl_servlet?_f=10&amp;pident_articulo=90064645&amp;pident_usuario=0&amp;pcontactid=&amp;pident_revista=324&amp;ty=142&amp;accion=L&amp;origen=elsevierpt%20&amp;web=http:\/\/www.elsevierciencia.es&amp;lan=es&amp;fichero=324v12n39a90064645pdf001.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">An\u00e1lisis de la salida del mercado: Fracaso vs Abandono en la Franquicia<\/a>\u201d.\u00a0<strong><em>Cuadernos de Econom\u00eda y Direcci\u00f3n de Empresas,<\/em><\/strong><em>\u00a0vol. 39, pp. 33-58.<\/em><\/p>\n<p>Bordonaba-Juste, V., Lucia-Palacios, L., Polo-Redondo, Y. (2009) \u201cThe Effect of Intangible Resources on Firm Performance in the Spanish Franchise System: the Moderating Influence of Internationalization\u201d.\u00a0<strong><em>European Retail Research<\/em><\/strong>, vol 23nd, Issue II , pp.1-22, \u00a0Ed.: Gabler Research Publisher.<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-ee7f3ff5c0fc1cbe8d1\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-docencia\" href=\"#tab-ee7f3ff5c0fc1cbe8d1\"><h4 class=\"fusion-tab-heading\">DOCENCIA<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-docencia\" id=\"tab-ee7f3ff5c0fc1cbe8d1\">\n<p class=\"tabcv\">DOCENCIA<\/p>\n<p><strong>Curso 2017\/18:<\/strong><\/p>\n<p><strong>Grado en Administraci\u00f3n y Direcci\u00f3n de Empresas\/Derecho (DADE):<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2017&amp;asignatura_id=30621&amp;estudio_id=154\u00a2ro_id=109&amp;plan_id_nk=432\" target=\"_blank\" rel=\"noopener noreferrer\">Direcci\u00f3n Comercial I<\/a><\/li>\n<\/ul>\n<p><strong>Grado en Administraci\u00f3n y Direcci\u00f3n de Empresas en Ingl\u00e9s (ADEi):<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2017&amp;asignatura_id=27321&amp;estudio_id=131\u00a2ro_id=109&amp;plan_id_nk=448\" target=\"_blank\" rel=\"noopener noreferrer\">Direcci\u00f3n Comercial I<\/a><\/li>\n<\/ul>\n<p><strong>Grado en Marketing e Investigaci\u00f3n de Mercados:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2017&amp;asignatura_id=27635&amp;estudio_id=137\u00a2ro_id=109&amp;plan_id_nk=450\" target=\"_blank\" rel=\"noopener noreferrer\">Direcci\u00f3n de Ventas<\/a><\/li>\n<\/ul>\n<p><strong>Grado en Econom\u00eda:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2017&amp;asignatura_id=27409&amp;estudio_id=133\u00a2ro_id=109&amp;plan_id_nk=417\" target=\"_blank\" rel=\"noopener noreferrer\">Fundamentos de Marketing<\/a><\/li>\n<\/ul>\n<p><strong>Grado en Finanzas y Contabilidad:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2017&amp;asignatura_id=27537&amp;estudio_id=134\u00a2ro_id=109&amp;plan_id_nk=449\" target=\"_blank\" rel=\"noopener noreferrer\">Sistemas de Informaci\u00f3n para el Marketing<\/a><\/li>\n<\/ul>\n<p><strong>M\u00e1ster Universitario en Direcci\u00f3n, Estrategia y Marketing:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2018&amp;asignatura_id=61760&amp;estudio_id=697\u00a2ro_id=109&amp;plan_id_nk=555\" target=\"_blank\" rel=\"noopener noreferrer\">M\u00e9todos de Modelizaci\u00f3n<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% ) * 0.16666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-has-icon fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-align-block\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#01485f;--button_gradient_bottom_color:#01485f;--button_gradient_top_color_hover:#f09a3e;--button_gradient_bottom_color_hover:#f09a3e;width:calc(100%);\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"?print=print\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-download fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">Imprimir Curriculum<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":25,"featured_media":0,"parent":2096,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-2421","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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