{"id":2415,"date":"2019-06-18T11:55:40","date_gmt":"2019-06-18T09:55:40","guid":{"rendered":"http:\/\/generes.unizar.es\/?page_id=2415"},"modified":"2025-06-09T12:27:14","modified_gmt":"2025-06-09T10:27:14","slug":"jimenez-martinez","status":"publish","type":"page","link":"https:\/\/generes.unizar.es\/es\/members\/jimenez-martinez\/","title":{"rendered":"Julio Jim\u00e9nez Mart\u00ednez"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-page pdfprnt-top-right\"><a href=\"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2415?print=pdf\" class=\"pdfprnt-button pdfprnt-button-pdf\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/generes.unizar.es\/wp-content\/plugins\/pdf-print\/images\/pdf.png\" alt=\"image_pdf\" title=\"Descargar PDF\" \/><\/a><a href=\"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2415?print=print\" class=\"pdfprnt-button pdfprnt-button-print\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/generes.unizar.es\/wp-content\/plugins\/pdf-print\/images\/print.png\" alt=\"image_print\" title=\"Imprimir contenido\" \/><\/a><\/div><p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_5_6 5_6 fusion-five-sixth fusion-column-first\" style=\"--awb-bg-size:cover;width:83.333333333333%;width:calc(83.333333333333% - ( ( 4% ) * 0.83333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-tabs fusion-tabs-2 classic nav-is-justified horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-alignment:start;--awb-inactive-color:#faf9f8;--awb-background-color:#ffffff;--awb-border-color:#ede8e8;--awb-active-border-color:#f09a3e;\"><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-65e3beef282ef5e6e68\" aria-selected=\"true\" id=\"fusion-tab-contacto\" href=\"#tab-65e3beef282ef5e6e68\"><h4 class=\"fusion-tab-heading\">CONTACTO<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-e4e0a6bfcb6d2acade0\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-investigaci\u00d3n\" href=\"#tab-e4e0a6bfcb6d2acade0\"><h4 class=\"fusion-tab-heading\">INVESTIGACI\u00d3N<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-5b9980395e28d301d84\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-docencia\" href=\"#tab-5b9980395e28d301d84\"><h4 class=\"fusion-tab-heading\">DOCENCIA<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-65e3beef282ef5e6e68\" aria-selected=\"true\" id=\"mobile-fusion-tab-contacto\" href=\"#tab-65e3beef282ef5e6e68\"><h4 class=\"fusion-tab-heading\">CONTACTO<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-contacto\" id=\"tab-65e3beef282ef5e6e68\">\n<p class=\"tabcv\">CONTACTO<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3720 size-full alignleft\" src=\"https:\/\/generes.unizar.es\/wp-content\/uploads\/2025\/06\/jjimenez.jpg\" alt=\"\" width=\"170\" height=\"214\" \/><strong>Catedr\u00e1tico de Marketing e Investigaci\u00f3n de Mercados en la Universidad de Zaragoza.<\/strong><\/p>\n<p>Su investigaci\u00f3n se centra en las nuevas tecnolog\u00edas de la informaci\u00f3n y el comercio electr\u00f3nico, habiendo abordado temas como la aceptaci\u00f3n y difusi\u00f3n de innovaciones la cocreaci\u00f3n, el intercambio de experiencias entre individuos y la generaci\u00f3n de engagement y, m\u00e1s recientemente, el estudio de las emociones en entornos virtuales. Es Chair del International Marketing Trends Conference desde 2020 <a href=\"https:\/\/www.marketing-trends-congress.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.marketing-trends-congress.com<\/a>.<\/p>\n<p><strong>Direcci\u00f3n:<\/strong> <a href=\"http:\/\/econz.unizar.es\/\">Facultad de Econom\u00eda y Empresa<\/a>. Campus Para\u00edso. Gran V\u00eda, 2. CP: 50.005, Zaragoza<br \/>\n<strong>Tel\u00e9fono interno:<\/strong> 842718<br \/>\n<strong>Tel\u00e9fono externo:<\/strong> 976762718<br \/>\n<strong>E-mail:<\/strong> <a href=\"mailto:jjimenez@unizar.es\">jjimenez@unizar.es<\/a><\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-e4e0a6bfcb6d2acade0\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-investigaci\u00d3n\" href=\"#tab-e4e0a6bfcb6d2acade0\"><h4 class=\"fusion-tab-heading\">INVESTIGACI\u00d3N<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-investigaci\u00d3n\" id=\"tab-e4e0a6bfcb6d2acade0\">\n<p class=\"tabcv\">INVESTIGACI\u00d3N<\/p>\n<p><strong>Publicaciones m\u00e1s relevantes:<\/strong><\/p>\n<p>Herrando, C., <a href=\"http:\/\/www.tandfonline.com\/author\/Jim%C3%A9nez-Mart%C3%ADnez%2C+Julio\">J. Jim\u00e9nez<\/a>-Mart\u00ednez y M.J. Mart\u00edn-De Hoyos (2023). \u201cEmotional responses in online social interactions: the mediating role of flow\u201d. <strong><em>Asia <\/em><\/strong><a href=\"https:\/\/www.emerald.com\/insight\/publication\/issn\/1355-5855\"><strong><em>Pacific Journal of Marketing and Logistics<\/em><\/strong><\/a>, vol.35, no.7, pp., 2023.<\/p>\n<p>Fandos, C., C. Herrando, <a href=\"http:\/\/www.tandfonline.com\/author\/Jim%C3%A9nez-Mart%C3%ADnez%2C+Julio\">J. Jim\u00e9nez<\/a>-Mart\u00ednez, J.M. Pina (2023).\u00a0\u201cDiscuss to learn: A student-focused learning strategy\u201d, <strong><em>Education + Training<\/em><\/strong>, vol.65, no.5, pp.697-710, 2023.<\/p>\n<p>Fandos, C., <a href=\"http:\/\/www.tandfonline.com\/author\/Jim%C3%A9nez-Mart%C3%ADnez%2C+Julio\">J. Jim\u00e9nez<\/a>-Mart\u00ednez, C. Or\u00fas, A. P\u00e9rez-Rueda, J.M. Pina (2023).\u00a0\u201cThe Influence of Personality on Learning Outcomes and Attitudes: The Case of Discussants in the Classroom\u201d. <strong><em>Journal of Management Education<\/em><\/strong>, vol.21, 1, pp.1599-1617, 2023. <a href=\"https:\/\/doi.org\/10.1016\/j.ijme.2022.100754\">https:\/\/doi.org\/10.1016\/j.ijme.2022.100754<\/a><\/p>\n<p>Herrando, C., <a href=\"http:\/\/www.tandfonline.com\/author\/Jim%C3%A9nez-Mart%C3%ADnez%2C+Julio\">J. Jim\u00e9nez<\/a>-Mart\u00ednez, M.J. Mart\u00edn-De Hoyos y E. Constantinides. (2022). \u00a0\u201cEmotional contagion triggered by online consumer reviews: Evidence from a neuroscience study\u201d. <strong><em>Journal of Retailing and Consumer Services<\/em><\/strong>, vol.67, pp., 2022. <a href=\"https:\/\/doi.org\/10.1016\/j.jretconser.2022.102973\">10.1016\/j.jretconser.2022.102973<\/a><\/p>\n<p>Herrando, C., <a href=\"http:\/\/www.tandfonline.com\/author\/Jim%C3%A9nez-Mart%C3%ADnez%2C+Julio\">J. Jim\u00e9nez<\/a>-Mart\u00ednez y M.J. Mart\u00edn-De Hoyos (2019). \u00a0\u201cSocial commerce users&#8217; optimal experience: stimuli, response and culture\u201d. <strong><em>Journal of Electronic Commerce Research<\/em><\/strong>, vol.20(4), pp. 199-218, 2019.<\/p>\n<p>Herrando, C., Jim\u00e9nez-Mart\u00ednez, J., Mart\u00edn-De Hoyos, M.J. (2019). \u201c<a href=\"https:\/\/www.emeraldinsight.com\/doi\/full\/10.1108\/IntR-03-2017-0135\">Tell me your age and I tell you what you trust: the moderating effect of generations<\/a>\u201c,\u00a0<strong><em>Internet Research<\/em><\/strong>,\u00a0vol. 29 no. 4, pp. 799-817. <a href=\"https:\/\/doi.org\/10.1108\/IntR-03-2017-0135\">https:\/\/doi.org\/10.1108\/IntR-03-2017-0135<\/a><\/p>\n<p><a href=\"http:\/\/www.tandfonline.com\/author\/Fandos-Herrera%2C+Carmina\">Fandos<\/a>, C., <a href=\"http:\/\/www.tandfonline.com\/author\/Jim%C3%A9nez-Mart%C3%ADnez%2C+Julio\">J. Jim\u00e9nez<\/a>, <a href=\"http:\/\/www.tandfonline.com\/author\/Or%C3%BAs%2C+Carlos\">C. Or\u00fas<\/a>\u00a0y <a href=\"http:\/\/www.tandfonline.com\/author\/Pina%2C+Jos%C3%A9+Miguel\">J.M. Pina<\/a> (2019). Introducing the discussant role to stimulate debate in the classroom: effects on interactivity, learning outcomes, satisfaction and attitudes. <strong><em>Studies in Higher Education<\/em><\/strong> 44(2), pp. 380-396. <a href=\"http:\/\/dx.doi.org\/10.1080\/03075079.2017.1366437\">http:\/\/dx.doi.org\/10.1080\/03075079.2017.1366437<\/a><\/p>\n<p>Herrando, C., Jim\u00e9nez-Mart\u00ednez, J., Mart\u00edn-De Hoyos, M.J. (2018). \u201c<a href=\"https:\/\/www.emeraldinsight.com\/doi\/full\/10.1108\/SJME-03-2018-006\">Surfing or flowing? How to retain e-Customers on the Internet<\/a>,\u00a0<strong><em>Spanish Journal of Marketing \u2013 ESIC,<\/em><\/strong>\u00a0Vol. 22(1), 2-21.<\/p>\n<p>Herrando, C., Jim\u00e9nez-Mart\u00ednez, J., Mart\u00edn-De Hoyos, M.J. (2018). \u201c<a href=\"https:\/\/www.inderscienceonline.com\/doi\/abs\/10.1504\/IJEMR.2018.094987\">The state of flow in social commerce: The importance of flow consciousness<\/a>,\u00a0<strong><em>International Journal of Electronic Marketing and Retailing,<\/em><\/strong>\u00a09(4), 320-343.<\/p>\n<p>Herrando, C., Jim\u00e9nez-Mart\u00ednez, J., Mart\u00edn-De Hoyos, M.J. (2018). \u201c<a href=\"https:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/OIR-09-2016-0243\">From sPassion to sWOM: The role of flow<\/a>\u201c,\u00a0<strong><em>Online Information Review<\/em><\/strong>, 42(2), 191-204.<\/p>\n<p>Herrando, C., Jim\u00e9nez-Mart\u00ednez, J., Mart\u00edn-De Hoyos, M.J. (2017). \u201c<a href=\"http:\/\/link.springer.com\/article\/10.1007\/s10660-016-9251-6?wt_mc=Internal.Event.1.SEM.ArticleAuthorOnlineFirst\">Passion at first sight: How to engage users in social commerce contexts<\/a>\u201d,\u00a0<strong><em>Electronic Commerce Research,\u00a0<\/em><\/strong>Vol. 17(4), 701-720.<\/p>\n<p>Blasco-Arcas, L., Hernandez-Ortega, B. I., y Jimenez-Martinez, J. (2016),\u00a0<a href=\"https:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/JSTP-12-2014-0286\">\u201cEngagement platforms: The role of emotions in fostering customer engagement and brand image in interactive media\u201d,<\/a><strong><em>Journal of Service Theory and Practice<\/em><\/strong>, Vol. 26(5), 559-589.<\/p>\n<p>Blasco, L., Hern\u00e1ndez, B. y Jim\u00e9nez, J. (2014),\u00a0<a href=\"http:\/\/www.emeraldinsight.com\/journals.htm?issn=1066-2243&amp;volume=24&amp;issue=3&amp;articleid=17102499&amp;show=abstract\">\u201cThe online purchase as a context for co-creating experiences: drivers of and consequences for customer behavior\u201d<\/a>,\u00a0<strong><em>Internet Research<\/em><\/strong><em>,\u00a0<\/em>Vol. 24(3), 393-412.<\/p>\n<p>Blasco-Arcas, L., Hern\u00e1ndez-Ortega, B. y Jim\u00e9nez-Mart\u00ednez, J. (2014),\u00a0<a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/02642069.2014.886190\">\u201cCollaborating online: the role of interactivity and personalization\u201d,<\/a>\u00a0<strong><em>The Service Industries Journal<\/em><\/strong><em>,\u00a0<\/em>Vol. 34(8), 677-698.<\/p>\n<p>Blasco-Arcas, L., Hern\u00e1ndez-Ortega, B. y Jim\u00e9nez-Mart\u00ednez, J. (2013),\u201d<a href=\"http:\/\/link.springer.com\/article\/10.1007%2Fs10660-013-9132-1#page-1\">Adopting televisi\u00f3n as a new channel for e-commerce. The influence of interactive technologies on consumer behavior<\/a>\u201c,\u00a0<strong><em>Electronic Commerce Research<\/em><\/strong><em>,<\/em>\u00a0Vol. 13, 457-475.<\/p>\n<p>Hern\u00e1ndez, B. y Jim\u00e9nez, J. (2013)\u00a0<a href=\"https:\/\/link.springer.com\/article\/10.1007\/s10257-012-0203-y\">\u201cPerformance of e-Invoicing in Spanish Firms\u201d,\u00a0<\/a><strong><em>Information Systems and e-Business\u00a0Management<\/em><\/strong>, Vol.11(3), 457-480.<\/p>\n<p>Hern\u00e1ndez, B., Jim\u00e9nez, J. y Mart\u00edn, M.J. (2011),\u00a0<a href=\"https:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/14684521111113614\">\u201cAge, Gender and Income: Do they Really Moderate Online Shopping Behavior?\u201d,\u00a0<\/a><strong><em>Online Information Review,<\/em><\/strong>\u00a0Vol. 35 (1), 113-133.<\/p>\n<p>Hern\u00e1ndez, B., Jim\u00e9nez, J. y Mart\u00edn, M.J. (2010),\u00a0\u201cThe Influence of Website Quality on its traffic rank. The Case of e-Banking in Spain\u201d,\u00a0<strong><em>Information Research<\/em><\/strong>, Vol.15 (2), paper 429.<\/p>\n<p>Hern\u00e1ndez, B., Jim\u00e9nez, J., y Mart\u00edn, M.J. (2010),\u00a0<a href=\"https:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/08858621011017750\">\u201cBusiness management software in high-tech firms: The case of the IT services sector\u201d,\u00a0<\/a><strong><em>Journal of Business and Industrial Marketing<\/em><\/strong>, Vol. 25, (2), 132-146.<\/p>\n<p>Hern\u00e1ndez, B., Jim\u00e9nez, J. y Mart\u00edn, M.J. (2010),\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0148296309002161\">\u201cCustomer Behavior in Electronic Commerce: The Moderating Effect of e-Purchasing Experience\u201d,\u00a0<\/a><strong><em>Journal of Business Research<\/em><\/strong>\u00a0Vol. 63 (9-10), 964-971.<\/p>\n<p>Hern\u00e1ndez, B., Jim\u00e9nez, J. y Mart\u00edn, M.J. (2009),\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0268401209000024\">\u201cKey Website Factors in e-Business Strategy\u201d,\u00a0<\/a><strong><em>International Journal of Information Management<\/em><\/strong>, Vol. 29 (5), 362-371.<\/p>\n<p>Hern\u00e1ndez, B., Jim\u00e9nez, J. y Mart\u00edn, M.J. (2009),\u00a0<a href=\"https:\/\/academic.oup.com\/iwc\/article-abstract\/21\/1-2\/146\/731506\">\u201cThe Impact of Self-Efficacy, Ease of Use and Usefulness on e-Purchasing: An Analysis of Experienced e-Shoppers\u201d,\u00a0<\/a><strong><em>Interacting with Computers<\/em><\/strong>, Vol. 21 (1-2), 146-156.<\/p>\n<p>Hern\u00e1ndez, B.; Jim\u00e9nez, J. y Mart\u00edn, M.J. (2009),\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0019850108000199\">\u201cFuture use intentions versus intensity of use: An analysis of corporate technology acceptance\u201d,\u00a0<\/a><em>\u201d\u00a0<strong>Industrial Marketing Management<\/strong><\/em>, Vol. 38, 338-354.<\/p>\n<p>Hern\u00e1ndez, B.; Jim\u00e9nez, J. y Mart\u00edn, M.J. (2009),\u00a0<a href=\"https:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/03090560910976465\">\u201cAdoption vs Acceptance of e-Commerce: Two Different Decisions\u201d,\u00a0<\/a><strong><em>European Journal of Marketing<\/em><\/strong>, Vol. 43 (9), 1232-1245.<\/p>\n<p>Hern\u00e1ndez, B., Jim\u00e9nez, J., y Mart\u00edn, M.J. (2008),\u00a0<a href=\"https:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/10662240810883308\">\u201cDifferences between potential, new and experienced e-customers: analysis of e-purchasing behavior\u201d,\u00a0<\/a><strong><em>Internet Research<\/em><\/strong>, Vol. 18 (3), 248-265.<\/p>\n<p>Hern\u00e1ndez, B., Jim\u00e9nez, J. y Mart\u00edn, M.J. (2008),\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0166497207001484%22\">\u201cExtending the\u00a0 Technology Acceptance Model to Include the IT Decision-Maker: A\u00a0 Study of Business Management Software\u201d,\u00a0<\/a><strong><em>Technovation<\/em><\/strong>, Vol. 28 (3), 112-121.<\/p>\n<p>Jim\u00e9nez, J. y Mart\u00edn, M.J. (2007) \u201cIndicadores y dimensiones que definen la actitud del consumidor hacia el uso del comercio electr\u00f3nico\u201d.\u00a0<strong><em>Cuadernos de Econom\u00eda y Direcci\u00f3n de Empresas<\/em><\/strong>, n\u00ba 31, pp. 7-30, 2007<\/p>\n<p>Jim\u00e9nez,J. y Polo, Y. (1998) \u201cInternational Diffusion of a New Tool: The Case of electronic data interchange in the retailing sector\u201d\u00a0<strong><em>Research Policy,<\/em><\/strong>\u00a0vol.26, n\u00ba 7-8, pp. 811-827.<\/p>\n<p><strong>Cap\u00edtulos de Libros:<\/strong><\/p>\n<p>Herrando, C., Jim\u00e9nez-Mart\u00ednez, J., Mart\u00edn-De Hoyos, M.J., Asakawa, K., Yana, K. (2017). \u201c<a href=\"https:\/\/dialnet.unirioja.es\/servlet\/articulo?codigo=6321677\">The role of active and passive s-WOM: Does participation affect e-Loyalty?<\/a>\u201d,\u00a0<strong><em>en Trespalacios, J.A., V\u00e1zquez, R., Estrada, E., G\u00f3nzalez, C.,<\/em><\/strong><a href=\"http:\/\/www.catedrafundacionarecesdcuniovi.es\/publicacion-publicacion-del-libro-marketing-insights--la-respuesta-del-comercio-a-las-tendencias-de-comportamiento-social-del-consumidor-es.html\"><strong><em>\u00a0Marketing Insights: La respuesta del comercio a las tendencias de comportamiento social del consumidor<\/em><\/strong><\/a>, pp. 17-31. KRK Ediciones: Oviedo, Espa\u00f1a.<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-5b9980395e28d301d84\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-docencia\" href=\"#tab-5b9980395e28d301d84\"><h4 class=\"fusion-tab-heading\">DOCENCIA<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-docencia\" id=\"tab-5b9980395e28d301d84\">\n<p class=\"tabcv\">DOCENCIA<\/p>\n<p><strong>Asignaturas impartidas a nivel de grado y posgrado:<\/strong><\/p>\n<ul>\n<li>Introduction to Market Research<\/li>\n<li>Nuevas herramientas metodol\u00f3gicas en investigaci\u00f3n de mercados (Master Universitario en Direcci\u00f3n, Estrategia y Marketing)<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% ) * 0.16666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-has-icon fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-align-block\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#01485f;--button_gradient_bottom_color:#01485f;--button_gradient_top_color_hover:#f09a3e;--button_gradient_bottom_color_hover:#f09a3e;width:calc(100%);\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"?print=print\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-download fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">Print Curriculum<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":24,"featured_media":0,"parent":2096,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-2415","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Julio Jim\u00e9nez Mart\u00ednez - Grupo Gener\u00e9s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/generes.unizar.es\/members\/jimenez-martinez\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Julio Jim\u00e9nez Mart\u00ednez - Grupo Gener\u00e9s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/generes.unizar.es\/members\/jimenez-martinez\/\" \/>\n<meta property=\"og:site_name\" content=\"Grupo Gener\u00e9s\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-09T10:27:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/generes.unizar.es\/wp-content\/uploads\/2025\/06\/jjimenez.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"170\" \/>\n\t<meta property=\"og:image:height\" content=\"214\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/generes.unizar.es\/members\/jimenez-martinez\/\",\"url\":\"https:\/\/generes.unizar.es\/members\/jimenez-martinez\/\",\"name\":\"Julio Jim\u00e9nez Mart\u00ednez - Grupo Gener\u00e9s\",\"isPartOf\":{\"@id\":\"https:\/\/generes.unizar.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/generes.unizar.es\/members\/jimenez-martinez\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/generes.unizar.es\/members\/jimenez-martinez\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/generes.unizar.es\/wp-content\/uploads\/2025\/06\/jjimenez.jpg\",\"datePublished\":\"2019-06-18T09:55:40+00:00\",\"dateModified\":\"2025-06-09T10:27:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/generes.unizar.es\/members\/jimenez-martinez\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/generes.unizar.es\/members\/jimenez-martinez\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/generes.unizar.es\/members\/jimenez-martinez\/#primaryimage\",\"url\":\"https:\/\/generes.unizar.es\/wp-content\/uploads\/2025\/06\/jjimenez.jpg\",\"contentUrl\":\"https:\/\/generes.unizar.es\/wp-content\/uploads\/2025\/06\/jjimenez.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/generes.unizar.es\/members\/jimenez-martinez\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/generes.unizar.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Members\",\"item\":\"https:\/\/generes.unizar.es\/members\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Julio Jim\u00e9nez Mart\u00ednez\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/generes.unizar.es\/#website\",\"url\":\"https:\/\/generes.unizar.es\/\",\"name\":\"Grupo Gener\u00e9s\",\"description\":\"Universidad de Zaragoza\",\"publisher\":{\"@id\":\"https:\/\/generes.unizar.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/generes.unizar.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/generes.unizar.es\/#organization\",\"name\":\"Grupo Gener\u00e9s - Universidad de Zaragoza\",\"url\":\"https:\/\/generes.unizar.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/generes.unizar.es\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/06\/generes_logo.png\",\"contentUrl\":\"http:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/06\/generes_logo.png\",\"width\":206,\"height\":75,\"caption\":\"Grupo Gener\u00e9s - Universidad de Zaragoza\"},\"image\":{\"@id\":\"https:\/\/generes.unizar.es\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Julio Jim\u00e9nez Mart\u00ednez - Grupo Gener\u00e9s","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/generes.unizar.es\/members\/jimenez-martinez\/","og_locale":"es_ES","og_type":"article","og_title":"Julio Jim\u00e9nez Mart\u00ednez - Grupo Gener\u00e9s","og_url":"https:\/\/generes.unizar.es\/members\/jimenez-martinez\/","og_site_name":"Grupo Gener\u00e9s","article_modified_time":"2025-06-09T10:27:14+00:00","og_image":[{"width":170,"height":214,"url":"https:\/\/generes.unizar.es\/wp-content\/uploads\/2025\/06\/jjimenez.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/generes.unizar.es\/members\/jimenez-martinez\/","url":"https:\/\/generes.unizar.es\/members\/jimenez-martinez\/","name":"Julio Jim\u00e9nez Mart\u00ednez - Grupo Gener\u00e9s","isPartOf":{"@id":"https:\/\/generes.unizar.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/generes.unizar.es\/members\/jimenez-martinez\/#primaryimage"},"image":{"@id":"https:\/\/generes.unizar.es\/members\/jimenez-martinez\/#primaryimage"},"thumbnailUrl":"https:\/\/generes.unizar.es\/wp-content\/uploads\/2025\/06\/jjimenez.jpg","datePublished":"2019-06-18T09:55:40+00:00","dateModified":"2025-06-09T10:27:14+00:00","breadcrumb":{"@id":"https:\/\/generes.unizar.es\/members\/jimenez-martinez\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/generes.unizar.es\/members\/jimenez-martinez\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/generes.unizar.es\/members\/jimenez-martinez\/#primaryimage","url":"https:\/\/generes.unizar.es\/wp-content\/uploads\/2025\/06\/jjimenez.jpg","contentUrl":"https:\/\/generes.unizar.es\/wp-content\/uploads\/2025\/06\/jjimenez.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/generes.unizar.es\/members\/jimenez-martinez\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/generes.unizar.es\/"},{"@type":"ListItem","position":2,"name":"Members","item":"https:\/\/generes.unizar.es\/members\/"},{"@type":"ListItem","position":3,"name":"Julio Jim\u00e9nez Mart\u00ednez"}]},{"@type":"WebSite","@id":"https:\/\/generes.unizar.es\/#website","url":"https:\/\/generes.unizar.es\/","name":"Grupo Gener\u00e9s","description":"Universidad de Zaragoza","publisher":{"@id":"https:\/\/generes.unizar.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/generes.unizar.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/generes.unizar.es\/#organization","name":"Grupo Gener\u00e9s - Universidad de Zaragoza","url":"https:\/\/generes.unizar.es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/generes.unizar.es\/#\/schema\/logo\/image\/","url":"http:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/06\/generes_logo.png","contentUrl":"http:\/\/generes.unizar.es\/wp-content\/uploads\/2019\/06\/generes_logo.png","width":206,"height":75,"caption":"Grupo Gener\u00e9s - Universidad de Zaragoza"},"image":{"@id":"https:\/\/generes.unizar.es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/comments?post=2415"}],"version-history":[{"count":16,"href":"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2415\/revisions"}],"predecessor-version":[{"id":3730,"href":"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2415\/revisions\/3730"}],"up":[{"embeddable":true,"href":"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2096"}],"wp:attachment":[{"href":"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/media?parent=2415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}