{"id":2352,"date":"2019-06-17T18:00:27","date_gmt":"2019-06-17T16:00:27","guid":{"rendered":"http:\/\/generes.unizar.es\/?page_id=2352"},"modified":"2025-06-21T02:13:39","modified_gmt":"2025-06-21T00:13:39","slug":"bitrian-arcas","status":"publish","type":"page","link":"https:\/\/generes.unizar.es\/es\/members\/bitrian-arcas\/","title":{"rendered":"Paula Bitri\u00e1n Arcas"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-page pdfprnt-top-right\"><a href=\"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2352?print=pdf\" class=\"pdfprnt-button pdfprnt-button-pdf\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/generes.unizar.es\/wp-content\/plugins\/pdf-print\/images\/pdf.png\" alt=\"image_pdf\" title=\"Descargar PDF\" \/><\/a><a href=\"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2352?print=print\" class=\"pdfprnt-button pdfprnt-button-print\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/generes.unizar.es\/wp-content\/plugins\/pdf-print\/images\/print.png\" alt=\"image_print\" title=\"Imprimir contenido\" \/><\/a><\/div><p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_5_6 5_6 fusion-five-sixth fusion-column-first\" style=\"--awb-bg-size:cover;width:83.333333333333%;width:calc(83.333333333333% - ( ( 4% ) * 0.83333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-tabs fusion-tabs-2 classic nav-is-justified horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-alignment:start;--awb-inactive-color:#faf9f8;--awb-background-color:#ffffff;--awb-border-color:#ede8e8;--awb-active-border-color:#f09a3e;\"><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-d8be08b056c178aa915\" aria-selected=\"true\" id=\"fusion-tab-contacto\" href=\"#tab-d8be08b056c178aa915\"><h4 class=\"fusion-tab-heading\">CONTACTO<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-751748c9bc8eae2f0cb\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-investigaci\u00d3n\" href=\"#tab-751748c9bc8eae2f0cb\"><h4 class=\"fusion-tab-heading\">INVESTIGACI\u00d3N<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-646346e337b2b30c4fe\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-docencia\" href=\"#tab-646346e337b2b30c4fe\"><h4 class=\"fusion-tab-heading\">DOCENCIA<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-d8be08b056c178aa915\" aria-selected=\"true\" id=\"mobile-fusion-tab-contacto\" href=\"#tab-d8be08b056c178aa915\"><h4 class=\"fusion-tab-heading\">CONTACTO<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-contacto\" id=\"tab-d8be08b056c178aa915\">\n<p class=\"tabcv\">CONTACTO<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3130 size-full alignleft\" src=\"http:\/\/generes.unizar.es\/wp-content\/uploads\/2020\/11\/paula_bitrian.jpg\" alt=\"\" width=\"170\" height=\"214\" \/><strong>Paula Bitri\u00e1n Arcas es Profesora Ayudante Doctor en la Facultad de Econom\u00eda y Empresa de la Universidad de Zaragoza.<\/strong><\/p>\n<p>Su investigaci\u00f3n se centra en el uso de la gamificaci\u00f3n en diferentes contextos. Sus trabajos se han publicado en revistas internacionales como Journal of Business Research, International Journal of Bank Marketing y The International Journal of Management Education, entre otras, y se han presentado en importantes foros de debate, como EMAC, AEMARK o ACEDE.<\/p>\n<p><strong>Direcci\u00f3n:<\/strong> Facultad de Econom\u00eda y Empresa. Campus Para\u00edso. Gran V\u00eda, 2. CP: 50005, Zaragoza<br \/>\n<strong>Tel\u00e9fono Externo:<\/strong> 876 554 636<br \/>\n<strong>E-mail:<\/strong> pbitrian@unizar.es<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-751748c9bc8eae2f0cb\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-investigaci\u00d3n\" href=\"#tab-751748c9bc8eae2f0cb\"><h4 class=\"fusion-tab-heading\">INVESTIGACI\u00d3N<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-investigaci\u00d3n\" id=\"tab-751748c9bc8eae2f0cb\">\n<p class=\"tabcv\">INVESTIGACI\u00d3N<\/p>\n<p><strong>Art\u00edculos en revistas:<\/strong><\/p>\n<p>Bitri\u00e1n, P., Buil, I., Catal\u00e1n, S. y Merli, D. (2024), \u201c<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0148296324001899\">Gamification in workforce training: improving employees&#8217; self-efficacy and information security and data protection behaviours<\/a>\u201d, Journal of Business Research, Vol. 179, pp.114685 [19 pp.]. ISSN 0148-2963.<\/p>\n<p>Bitri\u00e1n, S., Buil, I., Catal\u00e1n, S., y Hatfield, S. (2023), \u201c<a href=\"https:\/\/doi.org\/10.1016\/j.ijme.2023.100892\">The use of gamification strategies to enhance employees\u2019 attitudes towards e-training systems<\/a>\u201d, International Journal of Management Education, 21-3, pp.100892. ISSN 1472-8117.<\/p>\n<p>Bitri\u00e1n, P., Buil, I. y Catal\u00e1n, S. (2023), \u201c<a href=\"https:\/\/doi.org\/10.5295\/cdg.211629pb\">The motivational power of mobile gamified exercise app<\/a>s\u201d, Management Letters \/ Cuadernos de Gesti\u00f3n, Vol. 23 (2), pp. 21-36. ISSN 1131-6837.<\/p>\n<p>Bitri\u00e1n, P., Catal\u00e1n, S., and Marchan, J. (2022).\u00a0\u201c<a href=\"https:\/\/doi.org\/10.3232\/UBR.2022.V19.N4.04\">Boosting brand engagement and loyalty through gamified loyalty programmes<\/a>\u201d,\u00a0<em>UCJC Business and Society Review<\/em>, 19-4, pp.144-181. ISSN 2659-3270.<\/p>\n<p>Bitri\u00e1n, P., Buil, I., and Catal\u00e1n, S. (2021).\u00a0<a href=\"https:\/\/doi.org\/10.1016\/j.jbusres.2021.04.028\">Enhancing user engagement: The role of gamification in mobile apps<\/a>,\u00a0<em><strong>Journal of Business Research<\/strong><\/em>, Vol. 132, pp. 170-185. ISSN 0148-2963.<\/p>\n<p>Bitri\u00e1n, P., Buil, I., &amp; Catal\u00e1n, S. (2021). <a href=\"https:\/\/doi.org\/10.1108\/IJBM-02-2021-0074\">Making finance fun: the gamification of personal financial management apps<\/a>, <strong><i>International Journal of Bank Marketing<\/i><\/strong>, 39-7, pp.1310-1332. ISSN 0265-2323.<\/p>\n<p>Bitri\u00e1n, P., Buil, I., and Catal\u00e1n, S. (2020).\u00a0<a href=\"https:\/\/doi.org\/10.1108\/EJMBE-09-2019-0163\">Gamification in sport apps: The determinants of users\u2019 motivation<\/a>,\u00a0<strong><em>European Journal of Management and Business Economics<\/em><\/strong>, 29-3, pp.365-381. ISSN 2444-8451.<\/p>\n<p>Bitri\u00e1n, P., Buil, I., and Catal\u00e1n, S. (2020).\u00a0<a href=\"https:\/\/doi.org\/10.1016\/j.ijme.2020.100365\">Flow and business simulation games: A typology of students<\/a>,\u00a0<strong><em>The International Journal of Management Education<\/em><\/strong>, 18-1, pp.100365 [9 pp.]. ISSN 1472-8117.<\/p>\n<p><strong>Cap\u00edtulos de libro:<\/strong><\/p>\n<p>Bitri\u00e1n, P. y Catal\u00e1n, S. (2023). \u00a1Free-riders, no! Implantaci\u00f3n de un sistema para la evaluaci\u00f3n de la participaci\u00f3n en un equipo de trabajo. Buenas Pr\u00e1cticas en la docencia universitaria con apoyo de TIC: experiencias en 2022 (pp. 27- 33). Universidad de Zaragoza. ISBN 978-84-1340-668-8.<\/p>\n<p>Bitri\u00e1n Arcas, Paula; Catal\u00e1n Gil, Sara. 2021. Resultados de una experiencia con Socrative: efectos sobre el engagement y el aprendizaje. En: Buenas pr\u00e1cticas en la docencia universitaria con apoyo de TIC. Experiencias en 2020, Prensas de la Universidad de Zaragoza, pp.129-135. ISBN 978-84-1340-342-7.<\/p>\n<p>Bitri\u00e1n Arcas, Paula; Catal\u00e1n Gil, Sara. 2021. La gamificaci\u00f3n en apps de deporte. En: La digitalizaci\u00f3n como herramienta optimizadora de objetivos econ\u00f3micos, sociales y culturales, Egregius Ediciones, pp.145-171. ISBN 978-84-18167-60-7.<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-646346e337b2b30c4fe\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-docencia\" href=\"#tab-646346e337b2b30c4fe\"><h4 class=\"fusion-tab-heading\">DOCENCIA<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-docencia\" id=\"tab-646346e337b2b30c4fe\">\n<p class=\"tabcv\">DOCENCIA<\/p>\n<p><strong>Grado en Administraci\u00f3n y Direcci\u00f3n de Empresas:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2019&amp;asignatura_id=27334&amp;estudio_id=20190131&amp;centro_id=109&amp;plan_id_nk=448\">Decisiones Comerciales<\/a><\/li>\n<li>Introducci\u00f3n a la investigaci\u00f3n de mercados<\/li>\n<\/ul>\n<p><strong>Grado en Administraci\u00f3n y Direcci\u00f3n de Empresas en ingl\u00e9s:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2019&amp;asignatura_id=27334&amp;estudio_id=20190131&amp;centro_id=109&amp;plan_id_nk=448\">Business Decisions<\/a><\/li>\n<\/ul>\n<p><strong>Grado en Marketing e Investigaci\u00f3n de Mercados:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2019&amp;asignatura_id=27618&amp;estudio_id=20190137&amp;centro_id=109&amp;plan_id_nk=450\">Introducci\u00f3n a la Investigaci\u00f3n de Mercados<\/a><\/li>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2019&amp;asignatura_id=27650&amp;estudio_id=20190137&amp;centro_id=109&amp;plan_id_nk=450\">Simulaci\u00f3n Comercial<\/a><\/li>\n<li>Introducci\u00f3n al Marketing<\/li>\n<li>Decisiones sobre gesti\u00f3n comercial de precios<\/li>\n<\/ul>\n<p><strong>Grado en Finanzas y Contabilidad:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2019&amp;asignatura_id=27518&amp;estudio_id=20190134&amp;centro_id=109&amp;plan_id_nk=449\">Introducci\u00f3n a la Investigaci\u00f3n de Mercados<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% ) * 0.16666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-has-icon fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-align-block\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#01485f;--button_gradient_bottom_color:#01485f;--button_gradient_top_color_hover:#f09a3e;--button_gradient_bottom_color_hover:#f09a3e;width:calc(100%);\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"?print=print\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-download fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">Imprimir Curriculum<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":45,"featured_media":0,"parent":2096,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-2352","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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