{"id":2329,"date":"2019-06-17T17:34:20","date_gmt":"2019-06-17T15:34:20","guid":{"rendered":"http:\/\/generes.unizar.es\/?page_id=2329"},"modified":"2025-06-21T02:04:57","modified_gmt":"2025-06-21T00:04:57","slug":"catalan-gil","status":"publish","type":"page","link":"https:\/\/generes.unizar.es\/es\/members\/catalan-gil\/","title":{"rendered":"Sara Catal\u00e1n Gil"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-page pdfprnt-top-right\"><a href=\"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2329?print=pdf\" class=\"pdfprnt-button pdfprnt-button-pdf\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/generes.unizar.es\/wp-content\/plugins\/pdf-print\/images\/pdf.png\" alt=\"image_pdf\" title=\"Descargar PDF\" \/><\/a><a href=\"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2329?print=print\" class=\"pdfprnt-button pdfprnt-button-print\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/generes.unizar.es\/wp-content\/plugins\/pdf-print\/images\/print.png\" alt=\"image_print\" title=\"Imprimir contenido\" \/><\/a><\/div><p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_5_6 5_6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-margin-top-large:10px;--awb-spacing-right-large:2.304%;--awb-margin-bottom-large:10px;--awb-spacing-left-large:2.304%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-tabs fusion-tabs-2 classic nav-is-justified horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-alignment:start;--awb-inactive-color:#faf9f8;--awb-background-color:#ffffff;--awb-border-color:#ede8e8;--awb-active-border-color:#f09a3e;\"><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-009ffe88aa4425d0c88\" aria-selected=\"true\" id=\"fusion-tab-contacto\" href=\"#tab-009ffe88aa4425d0c88\"><h4 class=\"fusion-tab-heading\">CONTACTO<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-61e8be1a6932c7d5900\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-investigaci\u00d3n\" href=\"#tab-61e8be1a6932c7d5900\"><h4 class=\"fusion-tab-heading\">INVESTIGACI\u00d3N<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-4600616bccd89ab7a48\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-docencia\" href=\"#tab-4600616bccd89ab7a48\"><h4 class=\"fusion-tab-heading\">DOCENCIA<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-009ffe88aa4425d0c88\" aria-selected=\"true\" id=\"mobile-fusion-tab-contacto\" href=\"#tab-009ffe88aa4425d0c88\"><h4 class=\"fusion-tab-heading\">CONTACTO<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-contacto\" id=\"tab-009ffe88aa4425d0c88\">\n<p class=\"tabcv\">CONTACTO<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3699 alignleft\" src=\"https:\/\/generes.unizar.es\/wp-content\/uploads\/2025\/03\/saracatalan2025.jpg\" alt=\"Sara Catal\u00e1n Gil\" width=\"170\" height=\"214\" \/><strong>Sara Catal\u00e1n Gil es Doctora por la Universidad de Zaragoza y Profesora Titular de Universidad en el Departamento de Direcci\u00f3n de Marketing e Investigaci\u00f3n de Mercados de la Universidad de Zaragoza.<\/strong><\/p>\n<p>Sus principales intereses se centran en la gamificaci\u00f3n y su aplicaci\u00f3n en diferentes sujetos (clientes, trabajadores, usuarios, estudiantes) y sectores (marketing, turismo, recursos humanos, aplicaciones m\u00f3viles, educaci\u00f3n). Sus trabajos han sido publicados en revistas cient\u00edficas internacionales de alto impacto, como <em>Journal of Business Research, International Journal of Hospitality Management, Computers &amp; Education e Internet Research<\/em>, entre otras, y se han presentado en importantes foros de debate, como EMAC, AEMARK o ACEDE.<\/p>\n<p><strong>Direcci\u00f3n:<\/strong> Facultad de Econom\u00eda y Empresa. Campus Para\u00edso. Gran V\u00eda, 2. CP: 50005, Zaragoza<br \/>\n<strong>Tel\u00e9fono Interno:<\/strong> 844722<br \/>\n<strong>Tel\u00e9fono Externo:<\/strong> 876 554 722<br \/>\n<strong>E-mail:<\/strong> scatala@unizar.es<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-61e8be1a6932c7d5900\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-investigaci\u00d3n\" href=\"#tab-61e8be1a6932c7d5900\"><h4 class=\"fusion-tab-heading\">INVESTIGACI\u00d3N<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-investigaci\u00d3n\" id=\"tab-61e8be1a6932c7d5900\"><strong>Art\u00edculos en revistas:<\/strong><\/p>\n<ol>\n<li>Buil, I., Catal\u00e1n, S., and Oliveira, T. (in press). <a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/intr-02-2024-0211\/full\/html\">Encouraging altruistic user-generated content in gamified review platforms<\/a>, <strong><em>Internet Research<\/em><\/strong> <em>(ahead-of-print)<\/em>. 1 Business.<\/li>\n<li>Catal\u00e1n, S., and Marchan, J. (2024). <a href=\"https:\/\/revistas.usc.gal\/index.php\/rge\/article\/view\/9593\">Fostering customer engagement behaviour with gamified loyalty programmes: a study from the \u201cvalue get, value give\u201d perspective<\/a>, <strong><em>Revista Galega de Econom\u00eda<\/em><\/strong>, Vol. 33, pp. 9593.<\/li>\n<li>Bitri\u00e1n, P., Buil, I., Catal\u00e1n, S., and Merli, D. (2024). <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0148296324001899\">Gamification in workforce training: Improving employees\u2019 self-efficacy and information security and data protection behaviours<\/a>, <strong><em>Journal of Business Research<\/em><\/strong>, Vol. 179, 114685. Q1 Business (decil 1).<\/li>\n<li>Bravo, R., Catal\u00e1n, S., and Pina, J.M. (2023). <a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/jhtt-02-2022-0033\/full\/html\">The impact of gamified loyalty programmes on customer engagement behaviours. A hotel industry application<\/a>, <strong><em>Journal of Hospitality and Tourism Technology<\/em><\/strong>, Vol. 14, pp. 925-940. 1 Hospitality, Leisure, Sport &amp; Tourism.<\/li>\n<li>Bitri\u00e1n, P., Buil, I., Catal\u00e1n, S., and Hatfield, S. (2023). <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S1472811723001301\">The use of gamification strategies to enhance employees\u2019 attitudes towards e-training systems<\/a>, <strong><em>The International Journal of Management Education<\/em><\/strong>, Vol. 21, 100892. Q1 Business y Q1 Education &amp; Educational Research (decil 1).<\/li>\n<li>Bitri\u00e1n, P., Buil, I., and Catal\u00e1n, S. (2023).\u00a0<a href=\"https:\/\/ojs.ehu.eus\/index.php\/CG\/article\/view\/23826\">The motivational power of mobile gamified exercise apps<\/a>, <strong><em>Management Letters \/ Cuadernos de Gesti\u00f3n<\/em><\/strong>, Vol. 23, pp. 21-36.<\/li>\n<li>Buil, I., Catal\u00e1n, S., and Wallace, E. (2023). <a href=\"https:\/\/ojs.ehu.eus\/index.php\/CG\/article\/view\/26038\">Altruistic and egoistic motivations to engage with contact-tracing apps: Lessons learned from the Covid-19 pandemic<\/a>, <strong><em>Management Letters \/ Cuadernos de Gesti\u00f3n<\/em><\/strong>, Vol. 24, pp. 7-20.<\/li>\n<li>Bitri\u00e1n, P., Catal\u00e1n, S., and Marchan, J. (2022). <a href=\"https:\/\/journals.ucjc.edu\/ubr\/article\/view\/4514\">Boosting brand engagement and loyalty through gamified loyalty programmes<\/a>, <strong><em>UCJC Business and Society Review<\/em><\/strong>, Vol. 19, 75.<\/li>\n<li>Bitri\u00e1n, P., Buil, I., and Catal\u00e1n, S. (2021).\u00a0<a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/ijbm-02-2021-0074\/full\/html\">Making finance fun: the gamification of personal financial management apps<\/a>, <strong><em>International Journal of Bank Marketing<\/em><\/strong>, Vol. 39, pp. 1310-1332. Q2 Business.<\/li>\n<li>Bravo, R., Catal\u00e1n, S., and Pina, J.M. (2021). <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0278431921002073\">Gamification in tourism and hospitality review platforms: How to R.A.M.P. up users\u2019 motivation to create content<\/a>, <strong><em>International Journal of Hospitality Management<\/em><\/strong>, Vol. 99, 103064. Q1 Hospitality, Leisure, Sport &amp; Tourism (decil 1).<\/li>\n<li>Bitri\u00e1n, P., Buil, I., and Catal\u00e1n, S. (2021).\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0148296321002666?casa_token=Hh7uNUEFYc0AAAAA:gJKWkUEGH0atqQkHNfqGdalY8Hr2P384YRSVFbv7YfGa1rrnn1lnUFpkBL1yz_PSvNt0nyciqg\">Enhancing user engagement: The role of gamification in mobile apps<\/a>,\u00a0<strong><em>Journal of Business Research<\/em><\/strong>, Vol. 132, pp. 170-185. Q1 Business.<\/li>\n<li>Bravo, R., Catal\u00e1n, S., and Pina, J.M. (2021).\u00a0<a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JHTT-02-2019-0040\/full\/html\">Understanding how customers engage with social tourism websites<\/a>,\u00a0<strong><em>Journal of Hospitality and Tourism Technology,\u00a0<\/em><\/strong>Vol. 12(1), pp. 141-154. Q2 Hospitality, Leisure, Sport &amp; Tourism.<\/li>\n<li>Bitri\u00e1n, P., Buil, I., and Catal\u00e1n, S. (2020).\u00a0<a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/EJMBE-09-2019-0163\/full\/html\">Gamification in sport apps: The determinants of users\u2019 motivation<\/a>,\u00a0<strong><em>European Journal of Management and Business Economics<\/em><\/strong>, Vol. 29(3), pp. 365-381.<\/li>\n<li>Wallace, E., Buil, I., and Catal\u00e1n, S. (2020).\u00a0<a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JFMM-09-2019-0215\/full\/html\">Facebook and luxury fashion brands: self-congruent posts and purchase intentions<\/a>,\u00a0<strong><em>Journal of Fashion Marketing and Management<\/em><\/strong>, Vol. 24(4), pp. 571-588.<\/li>\n<li>Bitri\u00e1n, P., Buil, I., and Catal\u00e1n, S. (2020).\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S1472811719303271?dgcid=author\">Flow and business simulation games: A typology of students<\/a>,\u00a0<strong><em>The International Journal of Management Education<\/em><\/strong>, Vol. 18 (1), pp. 100365.<\/li>\n<li>Buil, I., Catal\u00e1n, S., and Mart\u00ednez, E. (2020).\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0148296319308082\">Understanding applicants\u2019 reactions to gamified recruitment<\/a>,\u00a0<strong><em>Journal of Business Research<\/em><\/strong>, Vol. 110, pp. 41-50. Q1 Business.<\/li>\n<li>Buil, I., Catal\u00e1n, S., and Mart\u00ednez, E. (2020)\u00a0<a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.1111\/bjet.12762?af=R\">Engagement in business simulation games: A self-system model of motivational development<\/a>,\u00a0<strong><em>British Journal of Educational Technology<\/em><\/strong>, Vol. 51, pp. 297-311.<\/li>\n<li>Bravo, R., Catal\u00e1n, S., and Pina, P. (2020).\u00a0<a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.1002\/jtr.2327\">Intergenerational differences in customer engagement behaviours: An analysis of social tourism websites<\/a>,\u00a0<strong><em>International Journal of Tourism Research,\u00a0<\/em><\/strong>Vol. 22, pp. 182-191. Q2 Hospitality, Leisure, Sport &amp; Tourism.<\/li>\n<li>Catal\u00e1n, S. and Mart\u00ednez, E. (2020)\u00a0<a href=\"http:\/\/www.ehu.eus\/cuadernosdegestion\/documentos\/180966sc.pdf\">\u00bfInfluyen las partidas jugadas en la efectividad de los advergames? El papel de la familiaridad con la marca<\/a>,\u00a0<strong><em>Cuadernos de Gesti\u00f3n,\u00a0<\/em><\/strong>Vol. 20(2), pp. 149-168.<\/li>\n<li>Buil, I., Catal\u00e1n, S., and Ortega, R. (2019).\u00a0<a href=\"https:\/\/journals.ucjc.edu\/ubr\/article\/view\/4076\/3016\">Gamification and motivation: New tools for talent acquisition<\/a>,\u00a0<strong><em>UCJC Business &amp; Society Review<\/em><\/strong>, Vol. 63, pp. 146-179.<\/li>\n<li>Catal\u00e1n, S., Mart\u00ednez, E., and Wallace, E. (2019)\u00a0<a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/OIR-06-2018-0198\/full\/html\">The role of flow for mobile advergaming effectiveness<\/a>,\u00a0<strong><em>Online Information Review<\/em><\/strong>, Vol. 43(7), pp. 1228-1244.<\/li>\n<li>Catal\u00e1n, S., Mart\u00ednez, E., and Wallace, E. (2019)\u00a0<a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JPBM-07-2018-1929\/full\/html\">Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity<\/a>,\u00a0<strong><em>Journal of Product and Brand Management,\u00a0<\/em><\/strong>Vol. 28 (4), pp. 502-514.<\/li>\n<li>Bravo, R. Catal\u00e1n, S., and Pina, J.M. (2019)\u00a0<a href=\"https:\/\/srhe.tandfonline.com\/doi\/abs\/10.1080\/03075079.2017.1420049#.Ww0da0iFPIU\">Analysing teamwork in higher education: an empirical study on the antecedents and consequences of team cohesiveness<\/a>,\u00a0<strong><em>Studies in Higher Education,\u00a0<\/em><\/strong>Vol. 44 (7), pp. 1153-1165.<\/li>\n<li>Buil, I., Catal\u00e1n, S., and Mart\u00ednez, E. (2019).\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S1472811718303367\">Encouraging intrinsic motivation in management training: The use of business simulation games<\/a>,\u00a0<strong><em>The International Journal of Management Education,\u00a0<\/em><\/strong>Vol. 17, pp. 162-171.<\/li>\n<li>Buil, I., Catal\u00e1n, S., and Mart\u00ednez, E. (2019).\u00a0<a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1111\/bjet.12561\">The influence of flow on learning outcomes: An empirical study on the use of clickers<\/a>,\u00a0<strong><em>British Journal of Educational Technology,\u00a0<\/em><\/strong>Vol. 50 (1), pp. 428-439.<\/li>\n<li>Catal\u00e1n, S. and Mart\u00ednez, E. (2018).\u00a0<a href=\"https:\/\/redaedem.org\/JMBE2\/num_anteriores\/Vol.%2001.%20Num.%202-6.%202018.pdf\">Favorecer el \u2018estado de flow\u2019: La clave de los juegos de simulaci\u00f3n empresarial<\/a>,\u00a0<strong><em>Journal of Management and Business Education,\u00a0<\/em><\/strong>Vol. 1 (2), pp. 140-159.<\/li>\n<li>Buil, I., Catal\u00e1n, S., and Mart\u00ednez, E. (2018)\u00a0<a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1111\/jcal.12237\">Exploring student\u00b4s flow experiences in business simulation games<\/a>,\u00a0<strong><em>Journal of Computer Assisted Learning,\u00a0<\/em><\/strong>Vol. 34, pp. 183-192.<\/li>\n<li>Buil, I., Catal\u00e1n, S., and Mart\u00ednez, E. (2016)\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0360131516301956\">Do Clickers Enhance Learning? A Control-Value Theory Approach<\/a>,\u00a0<strong><em>Computers &amp; Education,\u00a0<\/em><\/strong>Vol. 103, pp. 170-182.<\/li>\n<li>Buil, I., Catal\u00e1n, S., and Mart\u00ednez, E. (2016) <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S2340943614000693\">The importance of corporate brand identity in business management. An application to the UK banking sector<\/a>,\u00a0<strong><em>BRQ Business Research Quarterly,\u00a0<\/em><\/strong>Vol. 19 (1), pp. 3-12.<\/li>\n<\/ol>\n<p><strong>Cap\u00edtulos de libro:<\/strong><\/p>\n<ol>\n<li>Catal\u00e1n, S., Pina, J.M. y Utrillas, A. (2018).\u00a0<a href=\"https:\/\/zaguan.unizar.es\/record\/69445\/files\/BOOK-2018-007.pdf\">Estudio del nivel de satisfacci\u00f3n de los miembros de un equipo de trabajo<\/a>,\u00a0<strong><em>La difusi\u00f3n de la innovaci\u00f3n docente: retos y reflexiones<\/em><\/strong>\u00a0(pp. 35-40). Vicerrectorado de Pol\u00edtica Acad\u00e9mica de la Universidad de Zaragoza.<\/li>\n<li>Buil, I., Catal\u00e1n, S. y Mart\u00ednez, E. (2017).\u00a0<a href=\"https:\/\/catbs.unizar.es\/jornada\/septima\/resumenes\/21_catalan.pdf\">Gamificando la docencia en Marketing: un estudio sobre el uso de los clickers en clase<\/a>,\u00a0<strong><em>Buenas pr\u00e1cticas en la docencia universitaria con apoyo de TIC. Experiencias en 2016\u00a0<\/em><\/strong>(pp. 121-126). Zaragoza: Prensas de la Universidad de Zaragoza.<\/li>\n<li>Buil, I., Catal\u00e1n, S. y Mart\u00ednez, E. (2016).\u00a0<a href=\"https:\/\/dialnet.unirioja.es\/servlet\/articulo?codigo=6634527\">El aprendizaje a trav\u00e9s de juegos de simulaci\u00f3n desde la Teor\u00eda del Flow<\/a>,\u00a0<strong><em>Buenas pr\u00e1cticas en la docencia universitaria con apoyo de TIC. Experiencias en 2015\u00a0<\/em><\/strong>(pp. 103-108). Zaragoza: Prensas de la Universidad de Zaragoza.<\/li>\n<\/ol>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-4600616bccd89ab7a48\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-docencia\" href=\"#tab-4600616bccd89ab7a48\"><h4 class=\"fusion-tab-heading\">DOCENCIA<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-docencia\" id=\"tab-4600616bccd89ab7a48\">\n<p><a href=\"https:\/\/academico.unizar.es\/formacion-permanente\/oferta-de-estudios-propios\"><strong>M\u00e1ster Propio en Gesti\u00f3n de la Experiencia del Cliente<\/strong><\/a><\/p>\n<p><strong>M\u00e1ster en Direcci\u00f3n, Estrategia y Marketing:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2020&amp;asignatura_id=61759&amp;estudio_id=20200697&amp;centro_id=109&amp;plan_id_nk=555\">Medios de Comunicaci\u00f3n No Convencionales<\/a><\/li>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2020&amp;asignatura_id=61756&amp;estudio_id=20200697&amp;centro_id=109&amp;plan_id_nk=555\">Gesti\u00f3n de Relaciones y Valor del Cliente<\/a><\/li>\n<\/ul>\n<p><strong>Grado en Administraci\u00f3n y Direcci\u00f3n de Empresas:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2019&amp;asignatura_id=27334&amp;estudio_id=20190131&amp;centro_id=109&amp;plan_id_nk=448\">Decisiones Comerciales<\/a><\/li>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2019&amp;asignatura_id=27321&amp;estudio_id=20190131&amp;centro_id=109&amp;plan_id_nk=448\">Direcci\u00f3n Comercial I<\/a><\/li>\n<\/ul>\n<p><strong>Grado en Administraci\u00f3n y Direcci\u00f3n de Empresas en ingl\u00e9s:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2019&amp;asignatura_id=27334&amp;estudio_id=20190131&amp;centro_id=109&amp;plan_id_nk=448\">Business Decisions<\/a><\/li>\n<\/ul>\n<p><strong>Grado en Marketing e Investigaci\u00f3n de Mercados:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2019&amp;asignatura_id=27618&amp;estudio_id=20190137&amp;centro_id=109&amp;plan_id_nk=450\">Introducci\u00f3n a la Investigaci\u00f3n de Mercados<\/a><\/li>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2019&amp;asignatura_id=27650&amp;estudio_id=20190137&amp;centro_id=109&amp;plan_id_nk=450\">Simulaci\u00f3n Comercial<\/a><\/li>\n<\/ul>\n<p><strong>Grado en Finanzas y Contabilidad:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2019&amp;asignatura_id=27518&amp;estudio_id=20190134&amp;centro_id=109&amp;plan_id_nk=449\">Introducci\u00f3n a la Investigaci\u00f3n de Mercados<\/a><\/li>\n<\/ul>\n<p><strong>Grado en Econom\u00eda:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/estudios.unizar.es\/estudio\/asignatura?anyo_academico=2019&amp;asignatura_id=27440&amp;estudio_id=20190133&amp;centro_id=109&amp;plan_id_nk=417\">Direcci\u00f3n de Marketing<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_6 1_6 fusion-flex-column\" 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style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#01485f;--button_gradient_bottom_color:#01485f;--button_gradient_top_color_hover:#f09a3e;--button_gradient_bottom_color_hover:#f09a3e;width:calc(100%);\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"?print=print\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-download fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">Imprimir Curriculum<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":0,"parent":2096,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-2329","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sara Catal\u00e1n Gil - Grupo Gener\u00e9s<\/title>\n<meta name=\"description\" content=\"Profesora Contratada Doctora del Departamento de Direcci\u00f3n de Marketing e Investigaci\u00f3n de Mercados de la Universidad de Zaragoza.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/generes.unizar.es\/members\/catalan-gil\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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