{"id":2324,"date":"2019-06-17T16:59:39","date_gmt":"2019-06-17T14:59:39","guid":{"rendered":"http:\/\/generes.unizar.es\/?page_id=2324"},"modified":"2021-02-10T18:10:54","modified_gmt":"2021-02-10T17:10:54","slug":"cambra-fierro","status":"publish","type":"page","link":"https:\/\/generes.unizar.es\/es\/members\/cambra-fierro\/","title":{"rendered":"Jes\u00fas Cambra Fierro"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-page pdfprnt-top-right\"><a href=\"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2324?print=pdf\" class=\"pdfprnt-button pdfprnt-button-pdf\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/generes.unizar.es\/wp-content\/plugins\/pdf-print\/images\/pdf.png\" alt=\"image_pdf\" title=\"Descargar PDF\" \/><\/a><a href=\"https:\/\/generes.unizar.es\/es\/wp-json\/wp\/v2\/pages\/2324?print=print\" class=\"pdfprnt-button pdfprnt-button-print\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/generes.unizar.es\/wp-content\/plugins\/pdf-print\/images\/print.png\" alt=\"image_print\" title=\"Imprimir contenido\" \/><\/a><\/div><p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_5_6 5_6 fusion-five-sixth fusion-column-first\" style=\"--awb-bg-size:cover;width:83.333333333333%;width:calc(83.333333333333% - ( ( 4% ) * 0.83333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-tabs fusion-tabs-2 classic nav-is-justified horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-inactive-color:#faf9f8;--awb-background-color:#ffffff;--awb-border-color:#ede8e8;--awb-active-border-color:#f09a3e;\"><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-e9e5d860e437c799083\" aria-selected=\"true\" id=\"fusion-tab-contacto\" href=\"#tab-e9e5d860e437c799083\"><h4 class=\"fusion-tab-heading\">CONTACTO<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-8ff9baf8b18ac6077bb\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-investigaci\u00d3n\" href=\"#tab-8ff9baf8b18ac6077bb\"><h4 class=\"fusion-tab-heading\">INVESTIGACI\u00d3N<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-ab2c201478a690d1113\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-docencia\" href=\"#tab-ab2c201478a690d1113\"><h4 class=\"fusion-tab-heading\">DOCENCIA<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-e9e5d860e437c799083\" aria-selected=\"true\" id=\"mobile-fusion-tab-contacto\" href=\"#tab-e9e5d860e437c799083\"><h4 class=\"fusion-tab-heading\">CONTACTO<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-contacto\" id=\"tab-e9e5d860e437c799083\">\n<p class=\"tabcv\">CONTACTO<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3091 size-full alignleft\" src=\"http:\/\/generes.unizar.es\/wp-content\/uploads\/2020\/11\/jesus_cambra.jpg\" alt=\"\" width=\"170\" height=\"214\" \/><strong>Catedr\u00e1tico del \u00c1rea de Comercializaci\u00f3n e Investigaci\u00f3n de Mercados y Decano de la Facultad de Ciencias Empresariales de la Universidad Pablo de Olavide de Sevilla. Es doctor por la Universidad de Zaragoza, as\u00ed como Licenciado en Administraci\u00f3n y Direcci\u00f3n de Empresas y en Econom\u00eda por la misma Universidad.<\/strong><\/p>\n<p>Sus principales l\u00edneas de investigaci\u00f3n se centran en el marketing de relaciones, marketing de servicios, marketing industrial y supply chain management (SCM). Tambi\u00e9n investiga temas relacionados con la \u00e9tica empresarial. Ha publicado en las principales revistas de marketing tales como Journal of Retailing, Journal of Service Research o International Journal of Research in Marketing. En el a\u00f1o 2010 fue reconocido como Honorary Research Fellow por la Strathclyde University de Glasgow (RU).<\/p>\n<p><strong>Direcci\u00f3n:<\/strong> Departamento de Organizaci\u00f3n de Empresas y Marketing, Universidad Pablo de Olavide. Crta. de Utrera, km. 1. CP: 41.013, Sevilla<br \/>\n<strong>Tel\u00e9fono Externo:<\/strong> 954 977 924<br \/>\n<strong>E-mail:<\/strong> jjcamfie@upo.es<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-8ff9baf8b18ac6077bb\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-investigaci\u00d3n\" href=\"#tab-8ff9baf8b18ac6077bb\"><h4 class=\"fusion-tab-heading\">INVESTIGACI\u00d3N<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-investigaci\u00d3n\" id=\"tab-8ff9baf8b18ac6077bb\">\n<p class=\"tabcv\">INVESTIGACI\u00d3N<\/p>\n<p><strong>Algunas de las publicaciones m\u00e1s relevantes:<\/strong><\/p>\n<p>Cambra-Fierro, L (Xuehui). Gao and I. Melero-Polo (2021) <a href=\"https:\/\/authors.elsevier.com\/c\/1cFJdXj-jVbJ4\">\u201cThe Power of Social Influence and Customer\u2013Firm Interactions in Predicting Non-transactional Behaviors, Immediate Customer Profitability, and Long-term Customer Value\u201d<\/a>,\u00a0<strong><em>Journal of Business Research<\/em><\/strong>, Vol. 125, pp. 103-119.<\/p>\n<p>Cambra-Fierro, J., Melero-Polo, I., Patricio, L., Sese, J. (2020): \u201cChannel habits and the development of successful customer\u2013firm relationships in services\u201d. <strong><em>Journal of Service Research<\/em><\/strong>, Vol. 23, pp. 456-475.<\/p>\n<p>Cambra, J., Melero, I., Sese, F. J. y van Doorn, J. (2018):\u00a0<a href=\"http:\/\/journals.sagepub.com\/doi\/full\/10.1177\/1094670517738369\">\u201cCustomer-Firm Interactions and the Path to Profitability: A Chain-of-Effects Model\u201d<\/a>,\u00a0<em><strong>Journal of Service Research<\/strong><\/em>, Vol. 21, pp. 201-218.<\/p>\n<p>P\u00e9rez, L., Cambra-Fierro, J. (2017): \u201cTaking advantage of disruptive innovation through changes in value networks: Insights from the space industry\u201d. <strong><em>Supply Chain Management: An International Journal<\/em><\/strong>, Vol. 22, pp. 92-99.<\/p>\n<p>Cambra-Fierro, J., P\u00e9rez, L. (2015): \u201cLearning to work in asymmetric relationships: insights from the computer software industry\u201d. <strong><em>Supply Chain Management: An International Journal<\/em><\/strong>, Vol. 20, pp. 1-10.<\/p>\n<p>Cambra, J., Kamakura, W., Melero, I., Sese, F. J. (2016): \u201c<a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167811615300525\">Are multichannel customers really more valuable? An analysis of banking services\u201d,<\/a>\u00a0<em><strong>International Journal of Research in Marketing<\/strong><\/em>, Vol. 33, pp. 208-212.<\/p>\n<p>Cambra, J., Melero, I., Sese, F. J. (2015):\u00a0<a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0022435914000657\">\u201cManaging complaints to improve customer profitability\u201d<\/a>.\u00a0<em><strong>Journal of Retailing<\/strong><\/em><em>,<\/em>\u00a0Vol. 91, pp. 109-124.<\/p>\n<p>P\u00e9rez-Lu\u00f1o, A., Cambra, J. (2013):\u00a0<a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0166497213000230\">\u201cListen to the market: do its complexity and signals make companies more innovative?\u201d<\/a>.\u00a0<em><strong>Technovation<\/strong><\/em>, Vol.33, pp. 180-192.<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-ab2c201478a690d1113\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-docencia\" href=\"#tab-ab2c201478a690d1113\"><h4 class=\"fusion-tab-heading\">DOCENCIA<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-docencia\" id=\"tab-ab2c201478a690d1113\">\n<p class=\"tabcv\">DOCENCIA<\/p>\n<p><strong>Asignaturas impartidas:<\/strong><\/p>\n<ul>\n<li>Direcci\u00f3n Comercial (Grado)<\/li>\n<li>Direcci\u00f3n Comercial (M\u00e1ster en Negocio Internacional)<\/li>\n<li>Nuevas tendencias de investigaci\u00f3n en marketing (M\u00e1ster en Investigaci\u00f3n y Doctorado)<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - 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