Julia Marchán

INVESTIGACIÓN

Publicaciones científicas

Bitrián, P., Catalán, S. and Marchan, J. (2022). Boosting Brand Engagement and Loyalty through Gamified Loyalty Programmes. UCJC Business and Society Review, Vol. 193, No. 4, pp. 144-181. DOI: 10.3232/UBR.2022.V19.N4.04. JCR Impact Factor 2022: 0.3; Q4 Business

Catalán, S., and Marchan, J. (2024). Fostering customer engagement behaviour with gamified loyalty programmes: a study from the “value get, value give” perspective. Revista Galega de Economía, 33(3), 9593. https://doi.org/10.15304/rge.33.3.9593 SJR 2024: 0.201; Q4 Marketing

DOCENCIA