Elena Fraj Andrés

INVESTIGACIÓN

Publicaciones más relevantes:

Fraj-Andrés, E; Herrando, C.; Lucia, L. y Pérez, R. (2023). “Intention versus behaviour: Integration of theories to help curb food waste among young Spanish consumers”, British Food Journal, Vol. 125 (2), pp. 250-286. https://doi.org/10.1108/BFJ-09-2021-1042.

Fraj-Andrés, E., Herrando, C.; Lucia, L. y Pérez, R. (2023). “Informative initiatives as a useful tool to raise awareness of food waste. An application to higher education”, International Journal of Sustainability in Higher Education, Vol. 24 (4), 840-858. https://doi.org/10.1108/ijshe-03-2022-0103.

Ribeiro-Alves, R., Gonçalves-Jacovine, L. A., Brandi-Nardelli, A. M., Lopes-Da Silva, M., y Fraj-Andrés, E. (2023). Consumo Verde: Comportamento do consumidor responsável, 2ª Ed., Editorial: Da Universidade Federal de Viçosa (UFV), ISBN: 9786559250677, Brasil.

Fraj-Andrés, E, Herrando, C.; Lucia, L. y Pérez, R. (2022). “Students Apprehension and Affective Inertia in a Twitter-Based Activity: Evidence form students of an Economics Degree”, The International Journal of Management Education, Vol. 20 (3), 100683, https://doi.org/10.1016/j.ijme.2022.100683.

Fraj-Andrés, E., Lucia, L. y Pérez, R. (2020). “Reducing Resistance to Repeating a Wiki Activity: What Can Teachers Do?”, British Journal of Educational Technology, Vol. 56 (6), pp. 2286-2305. https://doi.org/10.1111/bjet.12903.

Alves, R. R., Fraj-Andrés, E., Rojo-Alboreca, A. y Gracioli, C. R. (2019): “Implementation of Forest Certification in Brazil, Spain and Portugal: An Analytic Hierarchy Process (AHP) Application”, International Forestry Review, Vol. 12, No. 1, 11-22. https://doi.org/10.1505/146554819825863726.

Fraj-Andrés, E., Lucia, L. y Pérez, R. (2018), “How extroversion affects student attitude toward the combined use of a wiki and video recording of group presentations”, Computers & Education ,Vol. 119, 31-43. https://doi.org/10.1016/j.compedu.2017.12.006.

Orús, C., Barlés, M. J., Belanche, D., Fraj-Andrés, E. y Gurrea, R. (2016), “The effects of learner-generated videos for YouTube on learning outcomes and satisfaction”, Computers & Education , Vol. 95, 254-269. https://doi.org/10.1016/j.compedu.2016.01.007.

Fraj-Andrés, E., Matute, J. y Melero, I. (2015) “Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success”, Tourism Management, Vol.46, 30-42. https://10.1016/j.tourman.2014.05.009.

Fraj-Andrés, E., Melero, I. y Matute, J. (2013) “El aprendizaje y la innovación como determinantes del desarrollo de una capacidad de gestión medioambiental proactiva”. Cuadernos de Economía y Dirección de Empresas, Vol.16(3), 180-194. https://doi.org/10.1016/j.cede.2012.10.001.

Fraj-Andrés, E., Martínez, E., y Matute, J. (2013) “Green marketing in B2B organizations: An empirical analysis from the natural-resource-based view of the firm”, Journal of Business and Industrial Marketing, Vol.28(5), 396-410. http://dx.doi.org/10.1108/08858621311330245.

Barlés, M.J., Fraj-Andrés, E. y Martínez, E. (2013) “Purchase decision-making in the couple. Conflict-Solving Tactics”, International Journal of Business and Social Science, Vol. 4(6), 28-43. http://ijbssnet.com/view.php?u=https://ijbssnet.com/journals/Vol_4_No_6_June_2013/5.pdf.

Barlés, M.J., Fraj-Andrés, E. y Martínez, E. (2013) “Family vacation decision making: The role of woman“, Journal of Travel & Tourism Marketing, Vol.30, 873-890. https://doi.org/10.1080/10548408.2013.835681.

Fraj-Andrés, E., Matute, J. y Rueda, A. (2012) “Hacia un modelo integrador de los antecedentes y consecuencias de la proactividad medioambiental en las organizaciones”, INNOVAR, Journal of Administrative and Social Sciences, Vol. 22 (3), 179-195. http://www.redalyc.org/pdf/818/81824123015.pdf.

Fraj-Andrés, E., López, M.E., Melero, I. y Vázquez, R. (2012) “Company Image and Corporate Social Responsibility: Talking with SME Managers”, Marketing Intelligence and Planning, Vol.30 (2), 266-280. https://doi.org/10.1108/02634501211212019.

Fraj-Andrés, E., Martínez, E. y Matute, J. (2011) “Green marketing strategy and the firm´s performance: the moderating role of environmental culture”, Journal of Strategic Marketing, Vol.19 (4), 335-351. https://doi.org/10.1080/0965254X.2011.581382.

Fraj-Andrés, E., Martínez E., y Matute, J. (2011) “Marketing y medio ambiente: una aproximación a la situación de la industria española”. Universia Business Review, Vol.31, 156-183. https://www.redalyc.org/articulo.oa?id=433/43320831007.

Fraj-Andrés, E., Martínez, E. y Matute, J. (2009) “A multidimensional approach to the influence of environmental marketing and orientation on the firm’s organizational performance”, Journal of Business Ethics, Vol. 88 (2), 263-286. https://doi.org/10.1007/s10551-008-9962-2.

Fraj-Andrés, E., Martínez, E. y Matute, J. (2009) “Factors Affecting corporate environmental strategy in Spanish industrial firms”, Business Strategy and the environment, Vol. 18, 500-514. https://doi.org/10.1002/bse.611.

Buil, I.; Fraj-Andrés, E. y Matute, J. (2008). “Corporate Environmentalism Strategy in the Spanish Consumer Product Sector: A Typology of firms”. Business Strategy and the Environment, Vol. 17, pp. 350-368 https://doi.org/10.1002/bse.552.

DOCENCIA

Asignaturas de Grado:

Grado de Administración y Dirección de Empresas:

• Introducción al Marketing

Grado de Economía:

• Fundamentos de Marketing

Grado de Marketing e Investigación de Mercados:

• Marketing y Responsabilidad Social Corporativa (RSC)

Asignaturas de Postgrado:

Máster Universitario en Dirección, Estrategia y Marketing

• Marketing Medioambiental