Publicaciones más relevantes de los últimos cinco años:

Buil, I.; Catalán, S. y Martínez, E. “The importance of corporate brand identity in business management. An application to the UK banking sector”, Business Research Quaterly, (en prensa)

Fuentelsaz, L., Garrido, E. y Maicas, J.P. “Incumbents, Technological Change and Institutions: How the Value of Complementary Resources Varies across Markets”. Strategic Management Journal, (en prensa).

Gómez, J., Lanzolla, G. y Maicas, J.P. “The role of industry dynamics in the sustainability of first movers’ advantage”, Long Range Planning (en prensa)

Gómez, J., Orcos, R. y Palomas, S. “The effect of a firm rivals heterogeneity on performance”, Long Range Planning (en prensa).

Cajal, C., Santolaria, J., Samper, D., y Garrido, A. (2015).”Simulation of laser triangulation sensors scanning for design and evaluation purposes”,  International Journal of Simulation Modelling (IJSIMM), vol. 14 (2).

Cambra, J.; Melero, I. y Sese, F. J. (2015) “Managing Complaints to Improve Customer Profitability”Journal of Retailing Vol. 91 (1), págs. 109-124.

Cambra, J.; Melero, I. y Sese, F. J. (2015), “Does the Nature of the Relationship Really Matter? An Analysis of the Roles of Loyalty and Involvement in Service Recovery Processes,” Service Business, 9 (2), 297-320.

Dall´Olmo, F., Pina, J.M. y Bravo, R. (2015) “The role of perceived value in vertical brand extensions of luxury and prestige brands”, Journal of Marketing Management, Vol.31 (7/8), pp. 881-913.

Fraj, E., Matute, J. y Melero, I. (2015) “Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success”, Tourism Management, Vol.46, pp.30-42.

Fuentelsaz, L.; Garrido, E. y Maícas, J.P. (2015) “Strategic Approach to Network Value in Network Industries”, Journal of Management, vol.41(3), pp.864-892.

Lucia, L., Pérez, R. y Polo, Y. (2015). “Enemies of cloud services usage: inertia and switching costs”, Service Business, DOI 10.1007/s11628-015-0277-y.

Bordonaba, V., Grünhagen, M., Lucia, L. y Polo, Y. (2014) “Technological opportunism effects on IT adoption, intra-firm diffusion and performance: evidence from the U.S. and Spain”, Journal of Business Research, vol.67, pp. 1178-1188.

Blasco-Arcas, L., Hernández-Ortega, B. y Jiménez-Martínez, J. (2014), “The online purchase as a context for co-creating experiences: drivers of and consequences for customer behavior”, Internet Research, vol.24(3), pp.393-412.

Blasco-Arcas, L., Hernández-Ortega, B. y Jiménez-Martínez, J. (2014), “Collaborating online: the role of interactivity and personalization“, The Service Industries Journal, vol.34(8), pp.677-698.

Wallace, E., Buil, I. y de Chernatony, L. (2014) “Consumer engagement with self-expressive brands: brand love and WOM outcomes”, Journal of Product and Brand Management, Vol.23 (1), pp. 33-42.

Buil, I., de Chernatony, L. y Martínez, E. (2013) “Examining the Role of Advertising and Sales Promotion in Brand Equity”, Journal of Business Research, vol. 66(1), pp. 115-122. JCR (2012) = 1,484 (Q1 Business).

Buil, I.; de Chernatony, L. y Martínez, E. (2013) “The influence of Brand Equity on Consumer Responses”, Journal of Consumer Marketing, Vol.30(1), pp.62-72.

Buil, I., de Chernatony, L. y Montanter, T. (2013) “Factors influencing consumer evaluations of gift promotions”, European Journal of Marketing, vol.47 (3/4), pp.574-595.

Cambra, J., Fuster, A., López, M., Polo, Y. y Wilson, A. (2013), “When do firms implement CSR? A study of the Spanish construction and real state sector”, Journal of Management and Organization, Vol.19, pp.150-166.

Dall´Olmo, F.; Pina, J.M. y Bravo, R. (2013) “Downscale extensions: consumer evaluation and feedback effects”, Journal of Business Research, vol. 66(2), pp. 196-206. JCR (2012) = 1,484 (Q1 Business)

Dobbs, D.; Boggs, D.; Grünhagen, M.; Lucia, L. y Flight, R. (en prensa) “Time will tell: interaction effects of franchising percentages and age on franchisor mortality rates”, International Entrepreneurship Management Journal, DOI 10.1007/s11365-012-0245-0, JCR (2012) = 5.053 (Q1 Business).

Fraj, E.; Martínez, E. y Matute, J. (2013) “Green Marketing in B2B organizations: An empirical analysis from the natural-resource-based view of the firm”, Journal of Business and Industrial Marketing, Vol.28(5), pp.396-410.

Fraj, E., Melero, I. y Matute, J. (2013) “El aprendizaje y la innovación como determinantes del desarrollo de una capacidad de gestión medioambiental proactiva”. Cuadernos de Economía y Dirección de Empresas, vol.16(3), pp. 180-194.

Pérez-Luño, A. y Cambra, J. (2013), “Listen to the market: do its complexity and signals make companies more innovative?” Technovation, Vol.33, pp. 180-192.

Polo, Y. y Sesé, J. (2013) “Strengthening Customer Relationships: What Factors Influence Customers to Migrate to Contracts?”, Journal of Service Research, vol. 16(2), pp.138-154. JCR (2012) = 2,71 (Q1 Business).

Wallace, E., Buil, I. y de Chernatony, L. (2013) “Brand orientation and Brand Values in Retail Banking”, Journal of Marketing Management, vol.29 (9-10), pp. 1007-1029.

Fuentelsaz, L.; Gómez, J. y Palomas, S. (2012) “Production technologies and financial performance: The effect of uneven diffusion among competitors”, Research Policy, vol. 41(2), pp.401-413. JCR (2012) = 2,850 (Q1 Management).

Fuentelsaz, L.; Maícas, J.P. y Polo, Y. (2012) “Switching costs, Network effects and competition in the European Mobile Telecomunications Industry”, Information System Research, vol. 23(1), pp.93-108. JCR (2012) = 2,01 (Q1 Management).

Gómez, J. y Maícas, J.P. (2011) “Do switching costs mediate the relationship between entry timing and performance?”, Strategic Management Journal, vol.32(12), pp.1251-1269. JCR (2011) = 3,783 (Q1 Business).

Hernández, B. (2011) “The role of post-use trust in the acceptance of a technology: Drivers and consequences”, Technovation, vol. 31 (10-11), pp.523-538. JCR (2011) = 3,28 (Q1).

Polo, Y.; Sesé, J. y Verhoef, P. (2011) “The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market”, Journal of Interactive Marketing, vol. 25(4), pp.201-214. JCR (2011) = 1,679 (Q2 Business). Runner-up for the 2012 Award for the Best Paper published in the Journal of Interactive Marketing in 2011.

Bernad, C.; Fuentelsaz, L. y Gómez, J. (2010) “The effect of mergers and acquisitions on productivity: an empirical application to Spanish banking”, Omega, International Journal of Management Science, vol.38(5), pp.283-293. JCR (2010) = 3,467 (Q1 Management).

Hernández, B.; Jiménez, J. y Martín, M.J. (2010) “Customer behavior in electronic commerce: the moderating effect of e-purchasing experience”, Journal of Business Research, vol. 63 (9-10), pp.964-971. JCR (2010) = 1,77 (Q2 Business).

Bordonaba, V.; Cambra, J. (2009) “Managing supply chain in the context of SMEs: a collaborative and customized partnership with the suppliers as the key for success”, Supply Chain Management: An International Journal, vol. 14(5), pp.393-402. JCR (2009) = 2,341 (Q1 Business).

Maícas, J.P.; Polo, Y. y Sesé, J. (2009) “The role of Personal Network Effects and Switching Costs in Determining Mobile Users´Choice”, Journal of Information Technology, vol. 24(2), pp.160-171. JCR (2009) = 2,049 (Q2 Management).