Publicaciones más relevantes de los últimos cinco años:

Cambra, J., Melero, I., López, M.E. y Vázquez, R. (2019), “Sustainability and business outcomes in the context of SMEs: comparing family firms vs non-family firms”, Sustainability, Vol. 10 (11), 4080.

Cambra, J., Melero, I. y Sese, F. J. (2018), “Customer value co-creation over the relationship life cycle”, Journal of Service Theory and Practice , Vol. 28(3), 336-355.

Fraj, E., Lucia, L. y Pérez, R. (2018), “How extroversion affects student attitude toward the combined use of a wiki and video recording of group presentations”, Computers & Education , Vol. 119, 31-43.

Fuentelsaz, L., Maicas, J. P. y Montero, J. (2018), “Entrepreneurs and innovation: The contingent role of institutional factors”, International Small Business Journal: Researching Entrepreneurship , 1-26.

Lucia, L., Pérez, R. y Polo, Y. (2018), “Can social support alleviate stress while shopping in crowded retail environments?”, Journal of Business Research, Vol. 90, 141-150 .

Hernández, B. (2018), “Don’t believe strangers: Online consumer reviews and the role of social psychological distance“, Information & Management, Vol. 55(1), 31-50.

Buil, I.; Catalán, S. y Martínez, E. (2017), “The influence of flow on learning outcomes: An empirical study on the use of clickers”, British Journal of Educational Technology, DOI: 10.1111/bjet.12561.

Cambra, J., Melero, I., Sese, F. J. y van Doorn, J. (2017), “Customer-Firm Interactions and the Path to Profitability: A Chain-of-Effects Model”, Journal of Service Research, Vol. 21(2), 201-218.

Gómez, J., Orcos, R. y Palomas, S. (2017), “Do strategic groups explain differences in multimarket competition spillovers?“, Strategic Organization, Vol. 15(3), 367-389.

López, M.E., Melero, I. y Sesé, F.J. (2017), “Management for sustainable development and its impact on firm value in the SME context: Does size matter?”, Business Strategy and the Environment, Vol. 26(7), 985-999.

López, M.E., Melero, I. y Sesé, F.J. (2017), “Does specific CSR training for managers impact shareholder value? Implications for education in sustainable development“, Corporate Social Responsibility and Environmental Management, Vol. 24(5), 435-448.

Petersen, J. A., Kumar, V., Polo, Y. y Sesé, F. J. (2017), “ Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability“, Journal of the Academy of Marketing Science, 1-24.

Viswanathan, V., Sese, F. J. y Krafft, M. (2017), “Social influence in the adoption of a B2B loyalty program: The role of elite status members”, International Journal of Research in Marketing , Vol. 34(4), 901-918.

Buil, I.; Catalán, S. y Martínez, E. (2016), “Do Clickers Enhance Learning? A Control-Value Theory Approach“, Computers & Education, Vol. 103, 170-182.

Buil, I., Martínez, E. y Matute, J. (2016), “From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry”, Tourism Management, Vol. 57, 256-271.

Cambra J., Kamakura, W. A., Melero, I., y Sesé, F. J. (2016), “Are multichannel customers really more valuable? An analysis of banking services “, International Journal of Research in Marketing , Vol. 33(1), 208-212.

Fuentelsaz, L., Gómez, J., Palomas, S. (2016), “Interdependencies in the intrafirm diffusion of technological innovations: confronting the rational and social accounts of diffusion”, Research Policy , Vol. 45(5), 951-963.

Gomez, J. , Lanzolla, G. y Maicas, J. P. (2016),“ The role of industry dynamics in the persistence of first mover advantages”, Long Range Planning , Vol. 49(2), 265-281.

Gómez, J., Orcos, R. y Palomas, S. (2016), “Competitors´strategic heterogeneity and firm performance”, Long Range Planning , Vol. 49(1), 145-163.

Lucia, L., Bordonaba, V., Polo, Y. y Grünhagen, M. (2016), “Complementary IT resources for enabling technological opportunism”, Information & Management , Vol. 53 (5), 654-667.

Orús, C., Barlés, M. J., Belanche, D., Fraj, E. y Gurrea, R. (2016), “The effects of learner-generated videos for YouTube on learning outcomes and satisfaction”, Computers & Education , Vol. 95, 254-269.

Polo, Y. y Sesé, F. J. (2016), “Does the Nature of the Interaction Matter? Understanding Customer Channel Choice for Purchases and Communications,” Journal of Service Research, Vol. 19 (3), 276-290.

Cambra, J.; Melero, I. y Sese, F. J. (2015) “Managing Complaints to Improve Customer Profitability”Journal of Retailing Vol. 91 (1), 109-124.

Cambra, J.; Melero, I. y Sese, F. J. (2015), “Does the Nature of the Relationship Really Matter? An Analysis of the Roles of Loyalty and Involvement in Service Recovery Processes,” Service Business, Vol. 9 (2), 297-320.

Dall´Olmo, F., Pina, J.M. y Bravo, R. (2015), “The role of perceived value in vertical brand extensions of luxury and prestige brands”, Journal of Marketing Management, Vol. 31 (7/8), 881-913

Fraj, E., Matute, J. y Melero, I. (2015) “Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success”, Tourism Management, Vol.46, 30-42.

Fuentelsaz, L., Garrido, E. y Maicas, J.P. (2015) “Incumbents, Technological Change and Institutions: How the Value of Complementary Resources Varies across Markets”, Strategic Management Journal, Vol. 36(12), 1778-1801.

Fuentelsaz, L.; Garrido, E. y Maícas, J.P. (2015) “Strategic Approach to Network Value in Network Industries”, Journal of Management, Vol. 41(3), 864-892.

Lucia, L., Pérez, R. y Polo, Y. (2015). “Enemies of cloud services usage: inertia and switching costs”, Service Business, Vol. 10(2), 447-467.

Blasco, L., Hernández, B. y Jiménez, J. (2014), “The online purchase as a context for co-creating experiences: drivers of and consequences for customer behavior”, Internet Research, Vol. 24(3), 393-412.

Bordonaba, V., Grünhagen, M., Lucia, L. y Polo, Y. (2014) “Technological opportunism effects on IT adoption, intra-firm diffusion and performance: evidence from the U.S. and Spain”, Journal of Business Research, Vol.67, 1178-1188.

Hernández, B. , Serrano, C., Gómez, F. (2014),“ The firm’s continuance intentions to use inter-organizational ICTs: The influence of contingency factors and perceptions”, Information & Management , Vol. 51 (6), 747-761

Buil, I., de Chernatony, L. y Martínez, E. (2013) “Examining the Role of Advertising and Sales Promotion in Brand Equity”, Journal of Business Research, Vol. 66(1), 115-122.

Buil, I., de Chernatony, L. y Montanter, T. (2013) “Factors influencing consumer evaluations of gift promotions”, European Journal of Marketing, Vol.47 (3/4), 574-595.

Dall´Olmo, F.; Pina, J.M. y Bravo, R. (2013) “Downscale extensions: consumer evaluation and feedback effects”, Journal of Business Research, Vol. 66(2), 196-206.

Pérez-Luño, A. y Cambra, J. (2013), “Listen to the market: do its complexity and signals make companies more innovative?” Technovation, Vol. 33, 180-192.

Polo, Y. y Sesé, J. (2013) “Strengthening Customer Relationships: What Factors Influence Customers to Migrate to Contracts?”, Journal of Service Research, Vol. 16(2), 138-154.

Wallace, E., Buil, I. y de Chernatony, L. (2013), “Brand orientation and Brand Values in Retail Banking” , Journal of Marketing Management, Vol.29 (9-10), 1007-1029.