Investigación Yolanda Polo Redondo

Una selección de Publicaciones:

Lucia, L., Pérez, R. y Polo, Y. (2018), “Can social support alleviate stress while shopping in crowded retail environments?”, Journal of Business Research, Vol. 90, 141-150 .

Petersen, J. A., Kumar, V., Polo, Y. y Sesé, F. J. (2017), “ Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability“, Journal of the Academy of Marketing Science, 1-24.

Polo, Y. y Sesé, F. J. (2016), “Does the Nature of the Interaction Matter? Understanding Customer Channel Choice for Purchases and Communications,” Journal of Service Research, Vol. 19 (3), 276-290.

Lucia, L., Bordonaba, V., Polo, Y. y Grünhagen, M. (2016), “Complementary IT resources for enabling technological opportunism”, Information & Management , Vol. 53 (5), 654-667.

Lucia, L., Pérez, R. y Polo, Y. (2015). “Enemies of cloud services usage: inertia and switching costs”, Service Business, Vol. 10(2), 447-467.

Lucia-Palacios,L. Pérez-López, R. y Polo-Redondo, Y. (2016) “Cognitive, affective and behavioural in mall experience: a qualitative approach” , International Journal of Retail & Distribution Management, Vol. 44(1), 4-21.

Bordonaba, V., Grünhagen, M., Lucia, L. y Polo, Y. (2014) “Technological opportunism effects on IT adoption, intra-firm diffusion and performance: evidence from the U.S. and Spain”, Journal of Business Research, Vol.67, 1178-1188.

Bordonaba, V., Lucia, L.,  Polo, Y. y Grünhagen.,  M. (2014) “E-business implementation and performance: analysis of mediating factors”, Internet Research, Vol.24(2), 223-245.

Cambra, J., Fuster, A., López, M., Polo, Y. y Wilson, A. (2013), “When do firms implement CSR? A study of the Spanish construction and real state sector”, Journal of Management and Organization, Vol.19, 150-166.

Polo, Y. y Sesé, J. (2013) “Strengthening Customer Relationships: What Factors Influence Customers to Migrate to Contracts?”, Journal of Service Research, Vol. 16(2), 138-154.

Cambra, J., Fuster, A., Hart, S. y Polo, Y. (2012), “Market and learning orientation in times of turbulence: relevance questioned? An analysis using a multi case study”, International Journal of Methodology, Vol. 46, 855-871.

Fuentelsaz, L., Maicas, J.P., Polo, Y. (2012). “Switching Costs, Network Effects and Competition in the European Mobile Telecommunications Industry”Information Systems Research, Vol. 23 (1), 93-108.

Bordonaba, V., Lucia, L. y Polo, Y. (2011) “An analysis of Franchisor Failure Risk: Evidence from Spain“, Journal of Business and Industrial Marketing, Vol.26, 407-420.

Cambra, J., Hart, S., Fuster, A. y Polo, Y. (2011), “Looking for performance: How innovation and strategy may affect market orientation models”, Innovation Management, Policy and Practice, Vol.12, 154-172.

Polo, Y.; Sesé, J. y Verhoef, P.C. (2011) “The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market,” Journal of Interactive Marketing, Vol.25 (4), 201-214.

Polo, Y. y Sesé, J. (2009), “How to Make Switching Costly: The Role of Marketing and Relationship Characteristics,” Journal of Service Research, Vol.12 (2), 119-137.

Maicas, J.P., Polo, Y. y Sesé, J. (2009) “The Role of Personal Network Effects and Switching Costs in Determining Mobile Users’ Choice,” Journal of Information Technology, Vol.24 (2), 160-171.

Maicas, J.P., Polo, Y. y Sesé, J. (2009) “Reducing the Level of Switching Costs in Mobile Communications: The Case of Mobile Number Portability,” Telecommunications Policy, Vol.33 (9), 544-554.

Fuentelsaz, L., Maicas, J.P. y Polo, Y. (2008) “The Evolution of Mobile Communications in Europe: The Transition from the Second to the Third GenerationTelecomunications Policy, Vol.32(6), 436-449.

Cambra, J. y Polo, Y. (2008) “Educational level as a moderating element of long-term orientation of supply relationships”. Journal of Marketing Management, Vol. 24 (3-4), 383-408.

Cambra, J. y Polo, Y. (2008) “Influence of the standardization of a firm´s productive process on the long-term orientation of its supply function: an empirical study”. Industrial Marketing Management, Vol.37 (4), 407-420.

Cambra, J.; Polo, Y. y Wilson, A. (2008) “The influence of an organization´s corporate values on employees personal buying behaviour“, Journal of Business Ethics, Vol. 81 (1), 157-167.

Cambra, J.; Hart, S. y Polo, Y. (2008) “Environmental respect: ethics or simply business? A study in the small and medium enterprise context“, Journal of Business Ethics, Vol. 82(3), 645-656.

Chernatony de, L.; Martínez, E. y Polo, Y. (2008) “Effect of brand extension strategies on brand image: a comparative study of the UK and Spanish markets“, International Marketing Review, Vol. 25(1), 107-137.

Cambra, J. y Polo, Y. (2008) “Creating Satisfaction in the demand-supply chain: the buyers´perspective“. Supply Chain Management: an International Journal, Vol.13 (3), 211-224.

Cambra, J. y Polo, Y. (2007) “Importance of company size in long-term orientation of supply function: an empirical research“. Journal of Business and Industrial Marketing, Vol.22 (4), 236-248, Atlanta (USA).

Jiménez, J. y Polo, Y. (2004) “The Influence of EDI Adoption over its Perceived Benefits” Technovation (The International Journal of Technological Innovation, Entrepreneurship and Technology Management), Vol. 24, 73-80. United Kingdom.

Fuentelsaz, L.; Gómez, J. y Polo, Y. (2003) “Intrafirm Diffusion of New Technologies: an empirical application” Research Policy, Vol. 32, 533-551. Elsevier Science B.V. North Holland.

Fuentelsaz, L.; Gómez, J. y Polo, Y. (2002) “Followers Entry Timing: Evidence from the Spanish Banking Sector“. Strategic Management Journal, Vol.23 (3), 245-264.

Jiménez, J. y Polo, Y. (2001) “Key variables in the EDI Adoption by Retail Firms”. Technovation, Vol.21(6), 385-394.

Jiménez, J. y Polo, Y. (1999) “Kalman Filtering as a Tool to Study the Technological Substitution in the Telecomunications Sector”. Technovation,Vol.19 (12), 735-747.

Jiménez, J. y Polo, Y. (1998) “International Diffusion of a New Tool: The Case of Electronic Data Interchange (EDI) in the Retailing Sector“. Research Policy, Vol. 26 (7-8), 811-827.