Investigación Yolanda Polo Redondo

Una selección de Publicaciones:

Kumar, Vk., Petersen, A., Polo, Y. and Sesé, F.J. (2017). “Unlocking the Power of Marketing: Understanding the Links between Customer Mindset Metrics, Behavior, and Profitability,” Journal of the Academy of Marketing Science, in press.

Polo, Yolanda and F. Javier Sese (2017). “Does the Nature of the Interaction Matter? Understanding Customer Channel Choice for Purchases and Communications”. Journal of Service Research, in press.

Lucia, L., Bordonaba, V., Polo, Y. and Grünhagen, M. (2016). “Complementary IT resources for enabling technological opportunism”. Information & Management, 53: 654-667.

Lucia-Palacios,L., Pérez-López, R. y Polo-Redondo, Y. “Enemies Of Cloud Services Usage: Inertia And Switching Costs”, Service Business (aceptado para su publicación. DOI: 10.1007/s11628-015-0277-y)

Lucia-Palacios,L. Pérez-López, R. y Polo-Redondo, Y. “Cognitive, affective and behavioural in mal experience: a quality approach”, International Journal of Retail & Distribution Management (aceptado para su publicación)

Bordonaba, V., Grünhagen, M., Lucia, L. y Polo, Y. (2014) “Technological opportunism effects on IT adoption, intra-firm diffusion and performance: evidence from the U.S. and Spain”, Journal of Business Research, vol.67, pp. 1178-1188.

Bordonaba, V., Lucia, L.,  Polo, Y. y Grünhagen.,  M. (2014) “E-business implementation and performance: analysis of mediating factors”, Internet Research, vol.24(2), pp.223-245.

Cambra, J., Fuster, A., López, M., Polo, Y. y Wilson, A. (2013), “When do firms implement CSR? A study of the Spanish construction and real state sector”, Journal of Management and Organization, Vol.19, pp.150-166.

Polo, Y. y Sesé, J. (2013) “Strengthening Customer Relationships: What Factors Influence Customers to Migrate to Contracts?”, Journal of Service Research, (en prensa).

Cambra, J., Fuster, A., Hart, S. y Polo, Y. (2012), “Market and learning orientation in times of turbulence: relevance questioned? An analysis using a multi case study”, International Journal of Methodology, Vol. 46, pp.855-871.

Fuentelsaz, L., Maicas, J.P. and Polo, Y. (2012). “Switching Costs, Network Effects and Competition in the European Mobile Telecommunications Industry”. Information Systems Research, vol.23(1) pp.93-108.

Bordonaba, V., Lucia, L. y Polo, Y. (2011) “An analysis of Franchisor Failure Risk: Evidence from Spain“, Journal of Business and Industrial Marketing, vol.26, pp.407-420.

Cambra, J., Hart, S., Fuster, A. y Polo, Y. (2011), “Looking for performance: How innovation and strategy may affect market orientation models”, Innovation Management, Policy and Practice, Vol.12, pp.154-172.

Polo, Y.; Sesé, J. y Verhoef, P.C. (2011) “The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market,” Journal of Interactive Marketing, vol.25 (4), pp.201-214.

Polo, Y. y Sesé, J. (2009), “How to Make Switching Costly: The Role of Marketing and Relationship Characteristics,” Journal of Service Research, vol.12 (2), pp.119-137.

Maicas, J.P., Polo, Y. y Sesé, J. (2009) “The Role of Personal Network Effects and Switching Costs in Determining Mobile Users’ Choice,” Journal of Information Technology, vol.24 (2), pp.160-171.

Maicas, J.P., Polo, Y. y Sesé, J. (2009) “Reducing the Level of Switching Costs in Mobile Communications: The Case of Mobile Number Portability,” Telecommunications Policy, vol.33 (9), pp.544-554.

Fuentelsaz, L., Maicas, J.P. y Polo, Y. (2008) “The Evolution of Mobile Communications in Europe: The Transition from the Second to the Third GenerationTelecomunications Policy, vol.32(6), pp.436-449.

Cambra, J. y Polo, Y. (2008) “Educational level as a moderating element of long-term orientation of supply relationships”. Journal of Marketing Management, vol. 24 (3-4), pp.383-408.

Cambra, J. y Polo, Y. (2008) “Influence of the standardization of a firm´s productive process on the long-term orientation of its supply function: an empirical study”. Industrial Marketing Management, vol.37 (4), pp.407-420.

Cambra, J.; Polo, Y. y Wilson, A. (2008) “The influence of an organization´s corporate values on employees personal buying behaviour“, Journal of Business Ethics, vol. 81 (1), pp.157-167.

Cambra, J.; Hart, S. y Polo, Y. (2008) “Environmental respect: ethics or simply business? A study in the small and medium enterprise context“, Journal of Business Ethics, vol. 82(3), pp.645-656.

Chernatony de, L.; Martínez, E. y Polo, Y. (2008) “Effect of brand extension strategies on brand image: a comparative study of the UK and Spanish markets“, International Marketing Review, vol. 25(1), pp.107-137.

Cambra, J. y Polo, Y. (2008) “Creating Satisfaction in the demand-supply chain: the buyers´perspective“. Supply Chain Management: an International Journal, vol.13 (3), pp.211-224.

Cambra, J. y Polo, Y. (2007) “Importance of company size in long-term orientation of supply function: an empirical research“. Journal of Business and Industrial Marketing, vol.22 (4), pp.236-248, Atlanta (USA).

Jiménez, J. y Polo, Y. (2004) “The Influence of EDI Adoption over its Perceived Benefits” Technovation (The International Journal of Technological Innovation, Entrepreneurship and Technology Management), vol. 24, pp.73-80. United Kingdom.

Fuentelsaz, L.; Gómez, J. y Polo, Y. (2003) “Intrafirm Diffusion of New Technologies: an empirical application” Research Policy, vol. 32, pp.533-551. Elsevier Science B.V. North Holland.

Fuentelsaz, L.; Gómez, J. y Polo, Y. (2002) “Followers Entry Timing: Evidence from the Spanish Banking Sector“. Strategic Management Journal, vol.23 (3), pp.245-264.

Jiménez, J. y Polo, Y. (2001) “Key variables in the EDI Adoption by Retail Firms”. Technovation, vol.21(6), pp.385-394.

Jiménez, J. y Polo, Y. (1999) “Kalman Filtering as a Tool to Study the Technological Substitution in the Telecomunications Sector”. Technovation, vol.19 (12), pp.735-747.

Jiménez, J. y Polo, Y. (1998) “International Diffusion of a New Tool: The Case of Electronic Data Interchange (EDI) in the Retailing Sector“. Research Policy, vol. 26 (7-8), pp.811-827.