Investigación Francisco Javier Sesé Oliván

Publicaciones Relevantes:

Viswanathan, V.; Sese, F. Javier, and Krafft, M. (2017), “Social Influence in the Adoption of a B2B Loyalty Program: The Role of Elite Status Members,International Journal of Research in Marketing, in press.

Petersen, J. Andrew; Kumar, V.; Polo, Yolanda; and Sese, F. Javier (2017), “Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitabilityJournal of the Academy of Marketing Science, in press.

Polo, Yolanda and Sese, F. Javier (2016), “Does the Nature of the Interaction Matter? Understanding Customer Channel Choice for Purchases and Communications,” Journal of Service Research, 19 (3),  276-290.

Cambra, Jesus; Kamakura,Wagner A.;Melero, Iguacel, and Sese, F. Javier (2016), “Are multichannel customers really more valuable? An analysis of banking services,” International Journal of Research in Marketing, 33 (1), 208-212.

Maicas, Juan Pablo; and Sese, F. Javier (2015), “Customer Base Management in Network Industries: The Moderating Role of Network Size and Market Growth,” European Management Review, 12 (4), 209-220.

Cambra, Jesús; Melero, Iguácel, y Sese, F. Javier (2015) “Managing Complaints to Improve Customer Profitability”. Journal of Retailing, 91 (1), 109-124.

Cambra, Jesus; Melero, Iguacel; and Sese, F. Javier (2015), “Does the Nature of the Relationship Really Matter? An Analysis of the Roles of Loyalty and Involvement in Service Recovery Processes,” Service Business, 9 (2), 297-320.

Cambra, Jesus; Melero, Iguacel; and Sese, F. Javier (2014), “From Dissatisfied Customers to Evangelists of the Firm: A Study of the Spanish Mobile Service Sector,” Business Research Quarterly, 17 (3), 191-204.

Polo, Yolanda y Sese, F. Javier (2013), “Strengthening Customer Relationships: What Factors Influence Customers to Migrate to Contracts?”, Journal of Service Research, 16 (2), 138-154.

Cambra, Jesús; Melero, Iguácel y Sese, F. Javier (2012), “Aproximación al Concepto de Engagement: Un Estudio Exploratorio en el Sector de la Telefonía Móvil,” Universia Business Review, 33, 84-103.

Polo, Yolanda, Sese, F. Javier and Verhoef, Peter C. (2011), “The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market,” Journal of Interactive Marketing, 25 (4), 201-214. Runner-up for the 2012 Award for the Best Paper published in the Journal of Interactive Marketing in 2011.

Polo, Yolanda and Sese, F. Javier (2009), “How to Make Switching Costly: The Role of Marketing and Relationship Characteristics,” Journal of Service Research, 12 (2), 119-137.

Maicas, Juan Pablo; Polo, Yolanda and Sese, F. Javier (2009), “The Role of Personal Network Effects and Switching Costs in Determining Mobile Users’ Choice,” Journal of Information Technology, 24 (2), 160-171.

Maicas, Juan Pablo; Polo, Yolanda and Sese, F. Javier (2009), “Reducing the Level of Switching Costs in Mobile Communications: The Case of Mobile Number Portability,” Telecommunications Policy, 33 (9), 544-554.

Ocaña, Carlos; Polo, Yolanda and Sese, F. Javier (2009), “Existencia y Heterogeneidad de los Costes de Cambio en la Industria de la Telefonía Móvil,” Hacienda Pública Española, 191 (4), 9-26.

Polo, Yolanda, and Sese, F. Javier (2009), “La Retención de los Clientes. Un Estudio Empírico de sus Determinantes,Revista Española de Investigación de Marketing, 13 (1), 117-137.

Maicas, Juan Pablo, and Sese, F. Javier (2008), “Análisis de la Intensidad de los Costes de Cambio en la Industria de la Telefonía Móvil,” Cuadernos de Economía y Dirección de la Empresa, 35, 27-56.

Maicas, Juan Pablo, Polo, Yolanda, and Sese, F. Javier (2007), “El Papel de los Costes de Cambio en las Relaciones con los Clientes a Largo Plazo,” Universia Business Review, 14, 42-55.

Maicas, Juan Pablo; Polo, Yolanda and Sese, F. Javier (2006), “The Impact of Customer Relationship Characteristics on Customer Switching Behavior: Differences between Switchers and Stayers,” Managing Service Quality, 16 (6), 556-574.

Cambra, J.; Melero, I. & Sese, F.J. (provisionally accepted) “Managing Complaints to Improve Customer Profitability”. Journal of Retailing (IF 2013: 1,193, Q2 Business).
Vol. 91 (1), 109-124