Investigación Rafael Bravo Gil

Últimas publicaciones:

Bravo, R., Matute, J. y Pina, M.J. (en prensa) “Corporate identity management and employees´responses”, Journal of Strategic Marketing.

Bravo, R., Matute, J. y Pina, M.J (en prensa) “Corporate identity management in the banking sector: effects on employees´identification, identity attractiveness and job satisfaction”, Service Business.

Dall´Olmo, F., Pina, J.M. y Bravo, R. (2015) “The role of perceived value in vertical brand extensions of luxury and prestige brands”, Journal of Marketing Management, Vol.31 (7/8), pp. 881-913.

Takaki, M., Bravo, R. y Martínez, E. (2015) “La gestión de la identidad corporativa en la Universidad: análisis y consecuencias desde la perspectiva del profesorado”, Revista Europea de Dirección y Economía de la Empresa, Vol. 24, pp. 25-34.

Bravo, R., Lucia, L. y Martín, M.J. (2014) “Processes and outcomes in student teamwork. An empirical study in a Marketing Subject”, Studies in Higher Education.

Bravo, R., Lucia, L. y Martín, M.J. (2013) “Assessing a web library program for information literacy learning”, Reference Services Review, vol. 41(4), pp.623-638.

Dall´Olmo, F., Pina, J.M. y Bravo, R. (2013) “Downscale extensions: consumer evaluation and feedback effects”, Journal of Business Research, vol. 66(2), pp.196-206.

Bravo, R., de Chernatony, L., Matute, J. y Pina, J.M. (2013) “Projecting banks ’ identities through corporate websites: A comparative analysis of Spain and the United Kingdom“, Journal of Brand Management, vol. 20(7), pp.533-557.

Bravo, R., Matute, J. y Pina, J.M. (2012) “Corporate social responsibility as a vehicle to reveal the corporate identity: a study focused on the websites of Spanish financial entities”, Journal of Business Ethics, vol. 107 (2), pp. 129-146.

Bravo, R., Montaner, T. y Pina, J.M. (2012) “Corporate brand image of financial institutions: A consumer approach”, Journal of Product and Brand Management,vol. 21 (4), pp. 232-245.

Bravo, R., Matute, J. y Pina, J.M. (2012) “Análisis de la información sobre identidad visual y comunicación corporativa en los sitios web: un estudio sobre los bancos y cajas de ahorros en España“, Information Research-An International Electronic Journal,vol. 17 (2), formato electrónico.

Bravo, R., Matute, J. y Pina, J.M. (2012) “Communicating Spanish banks’ Identity: the role of websites”, Online Information Review, vol.36 (5), pp. 675-697.

Bravo, R., Hem, L.E. y Pina, J.M. (2012) “From online to offline through brand extensions and alliances”, International Journal of E-Business Research, vol. 8 (1), pp. 17-34

Bravo, R., Iversen, N.M. y Pina, J.M. (2011) “Expansion strategies for online brands going offline”, Marketing Intelligence and Planning, vol. 29 (2), pp. 195-213.