Investigación María Victoria Bordonaba Juste

Publicaciones más relevantes:

Bordonaba, V., Grünhagen, M., Lucia, L. y Polo, Y. (2014) “Technological opportunism effects on IT adoption, intra-firm diffusion and performance: evidence from the U.S. and Spain”, Journal of Business Research, vol.67, pp. 1178-1188.

Alon, I., Bordonaba, V., Lucia, L. y Madanoglu, M. (2014) “Franchising and value signaling”, Journal of Services Marketing, vol.28(2), pp.105-115.

Bordonaba, V., Lucia, L.,  Polo, Y. y Grünhagen.,  M. (2014) “E-business implementation and performance: analysis of mediating factors”, Internet Research, vol.24(2), pp.223-245.

Bordonaba Juste, V., Lucia Palacios, L. and Polo Redondo, Y. (2012) “Antecedents and consequences of e-business use for European retailers”, Internet Research, vol.22 (5), pp.532-550.

Bordonaba Juste, V., Lucia Palacios, L. and Polo Redondo, Y. (2012) “The influence of organizational factors on e-business use: analysis of firm size”, Marketing Intelligence & Planning, vol.30 (2), pp.212-229.

Bordonaba Juste, V., Lucia Palacios, L. and Polo Redondo, Y. (2011) “Determinants of firm size in the franchise distribution system. Empirical evidence from the Spanish market”, European Journal of Marketing, vol.45, pp.170-190.

Bordonaba Juste, V., Lucia Palacios, L. and Polo Redondo, Y. (2011) “An analysis of franchisor failure risk: evidence from Spain”, Journal of Business and Industrial Marketing, vol.26 (6), pp. 407-420.

Bordonaba Juste, V., Lucia Palacios, L. and Polo Redondo, Y. (2010) “Influence of franchisors’ competitive strategies on network size: The impact of entry timing decision”, Journal of Marketing Channels, vol.17 (1), pp. 33-49.

Bordonaba Juste, V. and Cambra Fierro, J.J. (2009) “Managing supply chain in the context of SMEs: a collaborative and customized partnership with the suppliers as the key for success”. Supply Chain Management: An International Journal, vol. 14 (5), pp. 393-402.

Bordonaba Juste, V., Lucia Palacios, L. and Polo Redondo, Y. (2009) “Franchise firm entry time influence on long-term survival”. International Journal of Retail and Distribution Management, vol. 37 (2), pp.106-125

Bordonaba Juste, V., Lucia Palacios, L. and Polo Redondo, Y. (2009) “Análisis de la salida del mercado: Fracaso vs Abandono en la Franquicia”. Cuadernos de Economía y Dirección de Empresas, vol. 39, pp. 33-58.

Bordonaba Juste, V., Lucia Palacios, L. and Polo Redondo, Y. (2009) “The Effect of Intangible Resources on Firm Performance in the Spanish Franchise System: The Moderating Influence of Internationalization”. European Retail Research, vol. 23nd, Issue II , pp.1-22, Ed.: Gabler Research Publisher.