Investigación María José Martín de Hoyos

Publicaciones más relevantes:

Bravo, R., Lucia, L. y Martín, M.J. (2014) “Processes and outcomes in student teamwork. An empirical study in a Marketing Subject”, Studies in Higher Education, http://dx.doi.org/10.1080/03075079.2014.926319

Bravo, R., Lucia, L. y Martín, M.J. (2013) “Assessing a web library program for information literacy learning”, Reference Services Review, vol. 41(4), pp.623-638.

Hernández, B., Jiménez, J. y Martín, M.J. (2011) “Age, Gender and Income: Do they Really Moderate Online Shopping Behavior?” Online Information Review, vol.35, nº 1, pp.113-133.

Hernández, B., Jiménez, J. y Martín, M.J. (2010) “The Influence of Website Quality on its Traffic Rank. The Case of e-Banking in Spain” Information Research, vol.15 nº 2, paper 429.

Hernández, B., Jiménez, J. y Martín, M.J. (2010) “Customer Behavior in Electronic Commerce: The Moderating Effect of e-Purchasing Experience”, Journal of Business Research vol.63, nº 9-10, pp. 964-971

Hernández, B., Jiménez, J. y Martín, M.J. (2010) “Business Management Software in High-Tech Firms: The case of the It Services Sector”, Journal of Business and Industrial Marketing, vol. 25 (2), pp.132-146.

Hernández, B., Jiménez, J. y Martín, M.J. (2009) “Key Website Factors in e-Business Strategy” International Journal of Information Management, vol. 29, nº 5, pp 362-371.

Hernández, B., Jiménez, J. y Martín, M.J. (2009) “The Impact of Self-Efficacy, Ease of Use and Usefulness on e-Purchasing: An Analysis of Experienced e-Shoppers” Interacting with Computers, vol. 21, nº 1-2, pp.146-156.

Hernández, B.; Jiménez, J. y Martín, M.J. (2009) “Intention to Use Versus Level of Implementation: An Analysis of Corporate Technology Adoption” Industrial Marketing Management, vol.38, pp.338-354.

Hernández, B.; Jiménez, J. y Martín, M.J. (2009) “Adoption vs Acceptance of e-Commerce: Two Different Decisions” European Journal of Marketing, vol.43, nº 9/10.

Hernández, B., Jiménez, J. y Martín, M.J. (2008) “Extending the Technology Acceptance Model to Include the IT Decision-Maker: A Study of Business Management Software” Technovation, vol. 28, nº 3, pp.112-121.

Hernández, B., Jiménez, J. y Martín, M.J. (2008) “Differences between potential, new and experience e-customers: analysis of e-purchasing behaviour”, Internet Research, vol. 18 (3), pp.248-265.

Hernández, B., Jiménez, J. y Martín, M.J. (2006) “Analysis of the moderating effect of industry on online behaviour”, Online Information Review, vol.30 (6), pp.681-698.