Investigación Jesús Cambra Fierro

Publicaciones más relevantes:

Cambra, Jesus; Kamakura,Wagner A; Melero, Iguacel and Sese, F. Javier (2016), “Are multichannel customers really more valuable? An analysis of banking services,International Journal of Research in Marketing, in press.

Cambra, Jesús; Melero, Iguácel, y Sese, F. Javier (2016) “Can complaint-handling efforts promote customer engagement?” Service Business (en prensa).

Cambra, Jesús; Melero, Iguácel, y Sese, F. Javier (2015) “Managing Complaints to Improve Customer Profitability”Journal of Retailing Vol. 91 (1), págs. 109-124.

Cambra, J., Melero, I. y Sesé, F. J. (2015). “Does the nature of the relationship really matter? An analysis of the roles of loyalty and involvement in service recovery processes”Service Business Vol. 9 (2), págs. 297-320.

Cambra, J., Melero, I. y Sesé, F. J. (2014). “From dissatisfied customers to evangelists of the firm: a study of the Spanish mobile service sector“,  Business Research Quarterly, Vol. 17, págs. 191-204.

Pérez-Luño, A. y Cambra, J. (2013), “Listen to the market: do its complexity and signals make companies more innovative?” Technovation, Vol.33, pp. 180-192.

Cambra, J., Melero, I. y Vázquez, R. (2013), “Customer engagement: innovation in non-technical marketing processes”, Innovation Management, Policy and Practice, Vol.13, pp.326-336.

Cambra, J., Fuster, A., López, M., Polo, Y. y Wilson, A. (2013), “When do firms implement CSR? A study of the Spanish construction and real state sector”, Journal of Management and Organization, Vol.19, pp.150-166.

Wilson, A., Murphy, H. y Cambra, J. (2012), “Hospitality and travel: the nature and implications of user-generated content”, Cornell Hospitality Quarterly, Vol.53, pp.220-228.

Cambra, J., Fuster, A., Hart, S. y Polo, Y. (2012), “Market and learning orientation in times of turbulence: relevance questioned? An analysis using a multi case study”, International Journal of Methodology, Vol. 46, pp.855-871.

Cambra, J., Melero, I. y Sesé, F.J. (2012), “Aproximación al Concepto de Engagement: Un Estudio Exploratorio en el Sector de la Telefonía Móvil” Universia Business Review, Vol. 33, pp. 84-103.

Cambra, J., Florin, J., Pérez, L. y Whitelock, J. (2011), “Inter-firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks”, Management Decision, Vol.49, pp.444-467.

Cambra, J., Hart, S., Fuster, A. y Polo, Y. (2011), “Looking for performance: How innovation and strategy may affect market orientation models”, Innovation Management, Policy and Practice, Vol.12, pp.154-172.