Investigación Iguácel Melero Polo

Publicaciones Relevantes:

Cambra-Fierro, J., Melero-Polo, I.,  Sese, F. Javier y van Doorn, Jenny (2018) “Customer-firm interactions and the path to profitability: a chain-of-effects model”, Journal of Service Research.

López, M.E., Melero-Polo, I. y Sese, F.J. (2017) “Management for sustainability and its impact on firm value in the SMES context: does size matter?”, Business Strategy and the Environment.

López, M.E., Melero-Polo, I. y Sese, F.J. (2017) “Does specific CSR training for managers impact shareholder value? Implications for education in sustainable development”, Corporate Social Responsibility and Environmental Management.

Matute-Vallejo, J. y Melero-Polo, I. (2016) “Aprender jugando: la utilización de simuladores empresariales en el aula universitaria”, Universia Business Review, Vol. 13, núm. 2, págs. 72-111.

Melero-Polo, I, Sese, F.J. y Verhoef, P. (2016) “Recasting the customer experience in today’s omni-channel environment”, Universia Business Review, Vol. 13, núm. 2, págs. 18-37.

Cambra, Jesus; Kamakura,Wagner A; Melero, Iguacel and Sese, F. Javier (2016), “Are multichannel customers really more valuable? An analysis of banking services,International Journal of Research in Marketing, in press.

Cambra, Jesús; Melero, Iguácel, y Sese, F. Javier (2016) “Can complaint-handling efforts promote customer engagement?” Service Business (en prensa).

Cambra, Jesús; Melero, Iguácel, y Sese, F. Javier (2015) “Managing Complaints to Improve Customer Profitability”Journal of Retailing Vol. 91 (1), págs. 109-124.

Fraj, E., Matute, J. y Melero, I. (2015). “Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success”, Tourism Management, Vol.46, págs. 30-42.

Cambra, J., Melero, I. y Sesé, F. J. (2015). “Does the nature of the relationship really matter? An analysis of the roles of loyalty and involvement in service recovery processes”Service Business Vol. 9 (2), págs. 297-320.

Cambra, J., Melero, I. y Sesé, F. J. (2014). “From dissatisfied customers to evangelists of the firm: a study of the Spanish mobile service sector“,  Business Research Quarterly, Vol. 17, págs. 191-204.

Cambra, J., Melero, I. y Vázquez, R. (2013). “Customer engagement: innovation in non-technical marketing processes”, Innovation Management, Policy and Practice, Vol.13, págs.326-336.

Fraj E., Matute, J. y Melero, I. (2013). “El aprendizaje y la innovación como determinantes del desarrollo de una capacidad de gestión medioambiental proactiva”, Cuadernos de Economía y Dirección de la Empresa, vol.16(3), págs.180-194.

Buil, I., Melero, I. y Montaner, T. (2012) “La estrategia de marketing con causa: Factores determinantes de su éxito” (Cause-related marketing strategy: Success factors), Universia Business Review, vol.36 (4) ISSN: págs. 1698-5117.

Cambra, J., Melero, I. y Sesé, F. J. (2012) “Aproximación al Concepto de Engagement: Un Estudio Exploratorio en el Sector de la Telefonía Móvil,Universia Business Review, vol.33, págs.84-103.