Investigación Lorena Blasco Arcas

Publicaciones más relevantes:

Blasco-Arcas, L., Hernández-Ortega, B. y Jiménez-Martínez, J. (2014), “The online purchase as a context for co-creating experiences: drivers of and consequences for customer behavior”, Internet Research, vol.24(3), pp.393-412.

Blasco-Arcas, L., Hernández-Ortega, B. y Jiménez-Martínez, J. (2014), “Collaborating online: the role of interactivity and personalization“, The Service Industries Journal, vol.34(8), pp.677-698.

Blasco-Arcas, L., Hernández-Ortega, B. y Jiménez-Martínez, J. (2014),”Adopting televisión as a new channel for e-commerce. The influence of interactive technologies on consumer behavior“,  Electronic Commerce Research Journal, vol. 13(4), pp.457-475.

Blasco-Arcas, L. , Buil, I. , Hernández-Ortega, B. y Sesé, F.J. (2013) “Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance”, Computers and Education, vol.62 (March), pp. 102-110.

Blasco, L., Buil, I., Hernández, B. y Sesé F. J. (2012), “Student attitudes and learning performance derived from the use of clickers in class”, EDUTEC-e, Vol. 40.

Blasco-Arcas, L., Aznar-Baranda, J.I., Hernández-Ortega, B. & Ruiz-Mas, J. (2011), “IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news-on-demand packages“, Industrial Management & Data Systems, vol.111 (9), pp.1381 – 1398.