Investigación Blanca Isabel Hernández Ortega

Publicaciones más relevantes:

Blasco-Arcas, L., Hernández-Ortega, B. & Jiménez-Martínez, J. (2014), “The online purchase as a context for co-creating experiences: drivers of and consequences for customer behavior”, Internet Research, vol.24(3), in press.

Blasco-Arcas, L., Hernández-Ortega, B. & Jiménez-Martínez, J. (2014), “Collaborating online: the role of interactivity and personalization”, The Service Industries Journal, in press.

Blasco-Arcas, L., Hernández-Ortega, B. & Jiménez-Martínez, J. (2013),”Adopting televisión as a new channel for e-commerce. The influence of interactive technologies on consumer behavior“,  Electronic Commerce Research, vol. 13, pp.457-475.

Blasco-Arcas, L. , Buil, I. , Hernández-Ortega, B. & Sesé, F.J. (2013) “Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance”, Computers and Education, vol.62 (March), pp. 102-110.

Hernández, B. y Jiménez, J. (2013) “Performance of e-Invoicing in Spanish Firms”. Information Systems and e-Business Management, vol.11(3), pp.457-480.

Bigné Alcañiz, E., Ruiz Mafé, C., Andreu Simó, L., Hernández Ortega, B. “The role of social motivations, ability and opportunity in online know-how exchanges: Evidence from the airlines services industry”. Service Business (en prensa).

Ruiz-Mafe, C., Sanz-Blas, S., Hernández-Ortega, B., Brethouwer, M. (2013) “Key drivers of consumer purchase of airline tickets: A cross-cultural analysis”. Journal of Air Transport Management, vol.27, pp.11-14.

Buil, I., Hernández, B., Sesé, J., y Urquizu, P. (2012) “Los foros de discursión y sus beneficios en la docencia virtual: recomendaciones para un uso eficiente”. Innovar, vol.22(43), pp.131-144.

Hernández, B. (2012) “Key factors for the adoption and subsequent use of e-invoicing” Academia Revista Latinoamericana de Administración (ARLA), vol.50.

Hernández, B. (2011) “The role of post-use trust in the acceptance of a technology: Drivers and consequences”, Technovation, vol.31 (10-11), pp.523-538.

Hernández, B., Montaner, T., Sesé, J. y Urquizu, P. (2011) “The role of social motivations in e-learning: How do they affect usage and success of ICT interactive tools?” Computers in Human Behavior, vol. 7(6), pp.2224-2232.

Blasco, L., Aznar, J.I., Hernández, B., y Ruiz, J. (2011) “IPTV as a services distribution channer: The importance of interactivity and personalization in the purchasing of news-on-demand packages.” Industrial Management and Data Systems, vol. 11(9), pp. 1381-1398.

Hernández, B., Jiménez, J. y Martín, M.J. (2011) “Age, Gender and Income: Do they Really Moderate Online Shopping Behavior?” Online Information Review, vol.35, nº 1, pp.113-133.

Bigné, E., Hernández, B., Ruiz, C., y Andreu, L. (2010) “How motivation, opportunity and ability drive online airline ticket purchases”, Journal of Air Transport Management, vol.16 (6), pp.346-349.

Hernández, B., Jiménez, J. y Martín, M.J. (2010) “The Influence of Website Quality on its traffic rank. The Case of e-Banking in Spain” Information Research, vol.15 nº 2, paper 429.

Hernández, B., Jiménez, J., y Martín, M.J. (2010) “Business management software in high-tech firms: The case of the IT services sector”, Journal of Business and Industrial Marketing, vol. 25, nº2.

Hernández, B., Jiménez, J. y Martín, M.J. (2010) “Customer Behavior in Electronic Commerce: The Moderating Effect of e-Purchasing Experience”, Journal of Business Research vol.63, nº 9-10, pp. 964-971

Hernández, B., Jiménez, J. y Martín, M.J. (2009) “Future use intentions versus intensity of use: an analysis of corporate technology acceptance” Industrial Marketing Management, vol.38 (3), pp.338-354.

Hernández, B., Jiménez, J. y Martín, M.J. (2009) “Key Website Factors in e-Business Strategy” International Journal of Information Management, vol. 29, nº 5, pp 362-371.

Hernández, B., Jiménez, J. y Martín, M.J. (2009) “The Impact of Self-Efficacy, Ease of Use and Usefulness on e-Purchasing: An Analysis of Experienced e-Shoppers” Interacting with Computers, vol. 21, nº 1-2, pp.146-156.

Hernández, B. y Serrano, C. (2009) “Qué induce a las empresas a adoptar facturación electrónica? Efecto de las percepciones y del entorno competitivo” Universia Business Review, vol.24, pp.96-121.

Hernández, B.; Jiménez, J. y Martín, M.J. (2009) “Intention to Use  Versus Level of Implementation: An Analysis of Corporate Technology  Adoption Industrial Marketing Management, vol.38, pp.338-354.

Hernández, B.; Jiménez, J. y Martín, M.J. (2009) “Adoption vs Acceptance of e-Commerce: Two Different Decisions” European Journal of Marketing, vol.43 (9), pp.1232-1245

Hernández, B., Jiménez, J., y Martín, M.J. (2008) “Differences between potential, new and experienced e-customers: analysis of e-purchasing behavior” Internet Research, vol. 18 (3), pp.248-265.

Hernández, B., Jiménez, J. y Martín, M.J. (2008) “Extending the  Technology Acceptance Model to Include the IT Decision-Maker: A  Study of Business Management Software” Technovation, vol. 28, nº  3, pp.112-121.