Buil, Isabel

Isabel Buil is Assistant Professor of Marketing at the University of Zaragoza (Spain). She has a PhD from the same university. Her current research interests include brand equtiy and brand extensions. She has published research papers in both local and international journals, such as the European Journal of Marketing and Journal of Product and Brand Management. She has attended and presented research papers to several national and international conferences, such as the European Marketing Academy Conference.

Phone: +34 976761000 Ext. 4939
Fax: + 34 976766717
E-Mail: ibuil@unizar.es